{"id":53894,"date":"2022-03-31T19:14:15","date_gmt":"2022-03-31T19:14:15","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=53894"},"modified":"2022-03-31T19:17:58","modified_gmt":"2022-03-31T19:17:58","slug":"lizzo-shapewear-line-yitty","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/lizzo-shapewear-line-yitty\/","title":{"rendered":"Lizzo Launches New Shapewear Line Yitty as a ‘Welcome Letter to Every Body’"},"content":{"rendered":"
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Courtesy of Yitty<\/figcaption><\/figure>\n

Lizzo<\/a> has been on a roll lately and her latest projects have all been good as hell<\/em>. She’s been working on new music (dropping in April), created a barrier-breaking new competition reality series,\u00a0Watch Out for the Big Grrrls<\/em>, and is releasing her new shapewear label, Yitty, a project that’s been \u201cfive years in the making<\/a>.\u201d<\/p>\n

Created in partnership with the athleisure company Fabletics<\/a>, Lizzo joins the likes of Vanessa Hudgens<\/a> and Demi Lovato by teaming up with the brand (founded by Kate Hudson). With the long-reigning shapewear staple Spanx<\/a> and Kim Kardashian<\/a>\u2019s SKIMS<\/a>, Lizzo is looking to make a distinct impression on the market with her inclusive and body positive new line.<\/p>\n

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Courtesy of Yitty<\/figcaption><\/figure>\n

Launching April 12, the three-time Grammy winner’s line-up includes bras, bodysuits, shorts, leggings and more, with sizes ranging from XS-6X. Yitty will release three different collection, with \u201cNearly Naked,\u201d encompassing seamless pieces, \u201cMajor Label,\u201d including daily lifestyle garments and \u201cMesh Me,\u201d featuring versatile mesh styles that are interchangeable as outerwear.<\/p>\n

The crux of her mission is centered around creating pieces that are comfortable enough to wear as an everyday outfit as opposed to hiding beneath one. \u201cI was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an epiphany like, \u2018who can actually do something about this?\u2019 I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”<\/p>\n

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Courtesy of Yitty<\/figcaption><\/figure>\n

Named after Lizzo’s childhood nickname, Yitty champions for radical self-love, made to distill unabashed confidence. Posting to Instagram<\/a>, the “Truth Hurts” singer shared a photo posing with models in the garments writing, “This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are\u2026 this is an opportunity to BE who you are on your terms. I don\u2019t know about y\u2019all\u2014 but I\u2019m sick of people telling me how I\u2019m supposed to look and feel about my body. I\u2019m tired of discomfort being synonymous with sexy. If it\u2019s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON.”<\/p>\n

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Courtesy of Yitty<\/figcaption><\/figure>\n

As part of the certified Carbon Neutral Company, sister brand Fabletics, more than 65% of Yitty’s styles are created with ultra-soft recycled fibers, with its sustainable packaging made from 100% recycled materials.<\/p>\n

Yitty products are available at yitty.com<\/a> and in select Fabletics stores, beginning April 12.<\/p>\n","protected":false},"author":31863,"featured_media":53909,"template":"","format":"standard","categories":[23,17,16,2723],"yoast_head":"\nLizzo Launches New Inclusive Shapewear Line Yitty<\/title>\n<meta name=\"description\" content=\"Dubbing the line, \u2018a love letter to big grrrls,\u2019 Lizzo has launched her new shapewear brand, Yitty in partnership with athleisure company Fabletics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/lizzo-shapewear-line-yitty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lizzo Launches New Shapewear Line Yitty as a 'Welcome Letter to Every Body'\" \/>\n<meta property=\"og:description\" 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