{"id":53030,"date":"2022-03-18T19:28:28","date_gmt":"2022-03-18T19:28:28","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=53030"},"modified":"2022-03-18T21:30:37","modified_gmt":"2022-03-18T21:30:37","slug":"joey-wolffer-summer-in-a-bottle","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/joey-wolffer-summer-in-a-bottle\/","title":{"rendered":"A Ros\u00e9 Outlook: How W\u00f6lffer Estate Vineyard Is Revamping The Brand’s Beloved Summer In A Bottle"},"content":{"rendered":"
\"Wolffer\"
W\u00f6lffer Estate<\/figcaption><\/figure>\n

In 2014, when Joey W\u00f6lffer<\/strong>, her husband and W\u00f6lffer Estate Vineyard<\/a> CEO, Max Rohn<\/strong>, her brother Marc W\u00f6lffer<\/strong>, and their business partner, Roman Roth<\/strong>, all came up with the Summer in a Bottle<\/a> brand \u2014 a dry, elegant and light ros\u00e9 \u2014 they had no idea their concept would explode. The proof was in the pudding as their limited initial run ended up selling out in just one month.<\/p>\n

\u201cWe just kept making more and more Summer in a Bottle,\u201d Joey, 39, tells GRAZIA USA<\/em>. \u201cWe said, \u2018OK, this is actually iconic.\u2019 We would put it on the website and immediately we would sell 100,000 bottles<\/a> and it would disappear.\u201d The colorful bottle, which features flowers and bright colors, has attracted a loyal following from the get-go, and it has now become the de rigeur<\/em> drink of the Hamptons \u2014 any any summer location for that matter.<\/p>\n

The making of a modern-day classic began back when Joey’s husband pushed her\u00a0talk to former design colleagues of his \u201cabout the story of W\u00f6lffer.\u201d Joey wanted the new bottle to represent her roots, which included her parents\u2019 dinner parties, with household names being part of her fun years ago. For example, Joey recalls Lee Radziwill<\/strong> dancing, while Bianca Jagger<\/strong>\u2019s presence was also a must-see event.<\/p>\n

\u201cThe designs came back, and they were perfect,\u201d she recalls of seeing her vision come to life. \u201cI said, \u2018Oh my God, this is it.\u2019 It was, Who do we want to be? Who are we?<\/em> And it was so different than what everyone else was doing and we loved that.\u201d<\/p>\n

Now the brand is introducing a new product sure to be just as much of a smash: Summer in a Bottle C\u00f4tes de Provence<\/a>, which is made at Chevron Villete\u2019s Ch\u00e2teau Reillanne, just north of St-Tropez, France. This time, the drink \u2014 which is a perfectly pale light ros\u00e9 color<\/a> \u2014 consists of \u201camazing aromas of tangerine, citrus, peach and lovely floral notes \u2014 a combination that’s sure to impress.<\/p>\n

But why mess with the singular perfection of their traditional blend?\u00a0After gaining a loyal brand following, it was \u201conly natural\u201d that Joey and Co. pondered how they could take the company to another level. \u201cWe thought, \u2018What is actually the birth place of ros\u00e9?\u2019 It\u2019s Provence. It was a process of working with the right people. We actually considered a couple of different wineries and Chevron Villete was just immediately a natural fit<\/a>.\u201d<\/p>\n

What\u2019s even sweeter is that Guillaume de Chevron Villete<\/strong>, who is the owner of nine estates in Provence, was able to grow, produce and make the bottles all in one place. \u201cHe is very passionate about his grapes, his vineyards, his process,\u201d Joey notes. \u201cHe\u2019s ahead of the times with his machinery and technology, and he\u2019s got everything computerized. We were really impressed with him, and he was also very passionate about the wine that he processes because we were not looking to buy bulk wine.\u201d In fact, Marc, de Chevron Villete, and Roth make the wine together, which is an important detail.<\/p>\n

After partnering in 2015 with Argentina\u2019s first female winemaker \u2014 Susana Balbo<\/strong>\u2019s Dominio del Plata winery \u2014 to produce the W\u00f6lffer Finca brand, Rohn and Marc wanted to explore manufacturing in France. \u201cWe built W\u00f6lffer Finca<\/a> to a point where people are like, \u2018OK, W\u00f6lffer can make wine in other places,\u2019 so it wouldn\u2019t be such a stretch to make a wine in C\u00f4tes de Provence, whereas beforehand we would have gone from making a New York wine to all of a sudden making wine in Provence. I think it\u2019s a more natural progression now,\u201d Joey says of their latest venture. \u201cWe now make ros\u00e9 in all of the key areas of the world.\u201d<\/p>\n

\"Wolffer\"
W\u00f6lffer Estate<\/figcaption><\/figure>\n

However, their initial plans to expand in France were complicated by COVID-19 and weather-related issues. Despite the ups and downs, Joey explains that since the brand is almost 35 years old, they were \u201cready to take this on and own it.\u201d<\/p>\n

\u201cI don\u2019t think you want to put a product out there in a way that is not fully what you want it to be<\/a>,\u201d she shares. \u201cIt was really important to us that we did it correctly because we are a boutique brand and a family-owned business. I think a lot of times you just want to get it done, but I think the pandemic kind of slowed us down to make us do this correctly.\u201d<\/p>\n

As for what people can expect, the bottle and design have a new look that differs slightly from the original. \u201cThe capsule is different \u2013 it is red and white and blue on the top, which is a little ode to France, and the flowers are more French,\u201d Joey explains. \u201cThey are both beautiful bottles, so they both sit nicely together. The flavors are different because the grapes are different.\u201d<\/p>\n

Now, more than ever, Joey is passionate about the industry \u2014 but that wasn\u2019t always the case growing up. The businesswoman describes herself as \u201ca defiant rebellious teenager\u201d who didn\u2019t have an early interest in learning about her father\u2019s winemaking business. Her father, Christian W\u00f6lffer<\/strong>, had the idea of starting W\u00f6lffer Estate Vineyard in the Hamptoms\u00a0after he went to a party and spoke to a man that loved vino. \u201cHe said, \u2018If this guy can grow grapes, I can grow grapes,\u2019\u201d Joey recalls. The rest is history: Christian slowly grew vines on their property, which was all potato fields at the time, and he asked Roth to come on board. The two started making ros\u00e9 in 1992, but unfortunately, Christian\u2019s life was cut short when he died in a tragic accident in 2008.<\/p>\n

\"Wolffer\"
W\u00f6lffer Estate<\/figcaption><\/figure>\n

The family then had to decide what they wanted to do with their estate. At the time, Joey was working in fashion, but she \u201chad something pulling me in to want to continue\u201d her father\u2019s legacy. As a result, she asked Roth if they could be partners \u2014 a proposal he gladly accepted. Though Roth and Joey didn\u2019t know each other very well, things worked out, as the two of them, along with Rohn and Marc, built their empire together.<\/p>\n

Before Christian\u2019s death, he never saw the business make a profit, but Joey and Marc were determined to become a meaningful player in the world of wine. Fortunately, the two have come a long way towards achieving their goal since, and they have other goals in mind going forward.<\/p>\n

\u201cWe would like to build an international brand with Summer in a Bottle. It has a lot of legs,\u201d Joey says. \u201cWe also have a lot of other great products that we\u2019re still making and growing, and there are plenty of options at the winery where people can come and drink and try new wines. I really want to continue this kind of family business feel and that is something that we really stress with people who work for us.\u201d<\/p>\n

One of the reasons Joey, Roth, Rohn and Marc have proven to be successful is that they have all grown so close together in such a short amount of time. \u201cAs outsiders, we didn\u2019t have this amazing background in wine and beverages, and so therefore we had amazing new ideas,\u201d she admits. \u201cAlso not having the experience was somewhat helpful. I think being a small company we are able to take calculated risks. If you\u2019re at a bigger company, there are too many cooks in the kitchen.\u201d<\/p>\n

At the end of the day, Joey and her team pride themselves on not having an ego and being friendly with their customers.<\/p>\n

\u201cWe want this to be a place that you come and say, \u2018I feel really comfortable here<\/a>,\u2019 and so that feeling has to remain no matter how much bigger we get,\u201d she says. \u201cWe are not trying to be something to everybody. We are exactly who we are and we\u2019re comfortable in that way and that is something I always stress. Don\u2019t try to be too many things to too many people; just try to be really good at what you do. Our brand is bohemian, it\u2019s floral, it\u2019s free-spirited. We\u2019re not changing that, so that is important.\u201d<\/p>\n

\"Wolffer\"
W\u00f6lffer Estate<\/figcaption><\/figure>\n

Recently, Joey was in Florida at a wine store when two women from different demographics were buying Summer in a Bottle, which melted her heart. \u201cI said, \u2018This is the dream.\u2019 A woman from Nantucket who is around 75 years old, and a really cool young woman were both going straight for Summer in a Bottle. I thought, \u2018Great, this is exactly who we are. We are a wine for everybody.\u2019\u201d<\/p>\n

Looking back on how far the foursome have come, she gushes, \u201cI am a very humble person, but I feel really proud of this. I think this would be a dream come true for our dad to have his brand be recognized in all of these magazines and to have this following.\u201d<\/p>\n

She continues, \u201cWorking as a team is super challenging, but it\u2019s also amazing to be working with such great people around me, including my family. We all have our different traits that add to the whole team, but we work really well together and it really is a family business. I am proud to say to my kids, \u2018We built this.\u2019\u201d<\/p>\n

Pick up GRAZIA USA<\/em>\u2019s March 2022 issue on newsstands and\u00a0email\u00a0contact@graziausa.com<\/a>\u00a0to subscribe.<\/p>\n","protected":false},"author":32465,"featured_media":53043,"template":"","format":"standard","categories":[38],"yoast_head":"\nJoey Wolffer Talks About Summer In A Bottle, History Of Wolffer<\/title>\n<meta name=\"description\" content=\"Joey Wolffer exclusively tells GRAZIA USA all about their new venture: Summer in a Bottle C\u00f4tes de Provence. 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