{"id":52958,"date":"2022-03-17T22:40:03","date_gmt":"2022-03-17T22:40:03","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=52958"},"modified":"2022-03-17T22:41:35","modified_gmt":"2022-03-17T22:41:35","slug":"living-the-stream-feature","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/living-the-stream-feature\/","title":{"rendered":"Streaming’s Impact in Hollywood"},"content":{"rendered":"
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ILLUSTRATION BY PETER OUMANSKI<\/figcaption><\/figure>\n

All across Southern California, red carpets have remained mothballed as yet another awards season limps along, crippled by COVID-19. Plagued by recent variants \u2014 and rumors of more mutations (flurona, anyone?) \u2014 glitz and glamour have remained largely off the menu. But, with streaming sizzling hotter than ever, we might not even miss them.<\/p>\n

Hopes for a return to the awards seasons of yore were dashed in December 2021, when the Palm Springs International Film Festival Gala \u2014 long seen as the kickoff to awards season \u2014 was canceled.<\/p>\n

The Golden Globes went virtual after that (perhaps more due to recent bad PR than anything else) and the Grammys were pushed to April \u201cdue to uncertainty concerning the Omicron variant.\u201d The Oscars opted for a new hybrid model filming in multiple COVID- safe locations.<\/p>\n

Even when the show has gone on, we can all agree that couture, tuxedos, and diamonds feel a little off- note two years into a global pandemic. While efforts to keep the ball rolling are admirable, perhaps we\u2019d be better off celebrating the year\u2019s artistic creations by doing what we\u2019ve been doing for nearly two years: enjoying the fruits of Hollywood\u2019s labor on the biggest screens that our homes can handle.<\/p>\n

Thanks to extended lockdowns and more time than ever on our couches, streaming has become second nature for many of us, and the networks have responded with ever-more top-tier content.<\/p>\n

Still, while audiences embrace the sweatpants era of entertainment, it remains an adjustment period for those who are used to negotiating full-fledged movie deals. As one high-flying Hollywood producer recently bemoaned, \u201cIt\u2019s been so difficult to get features made at the moment. A lot of my [big-screen projects] are sitting in development. My goal is to now be developing material for various platforms.\u201d<\/p>\n

But not everyone is crying over the recent turn of events where Hollywood movie-making and viewing are concerned. James Cameron, for example, sees a silver lining. He has described streaming\u2019s overall impact as \u201cchaos,\u201d while still expressing a fondness for the changes being wrought.<\/p>\n

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Putting his money where his mouth is, Cameron recently told Variety<\/em> that he looks forward to making six-hour movies well-suited for at-home streaming. \u201cYou can stream it for six hours, or you can go and have a more condensed, roller-coaster, immersive version of that experience in a movie theater,\u201d he said. \u201cSame movie. Just, one\u2019s the novel, and one\u2019s the movie. Why not? Let\u2019s just use these platforms in ways that haven\u2019t been done before.\u201d<\/p>\n

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Or maybe just use the platforms, period. That is what Disney has done with its latest Pixar release. Turning Red<\/em> \u2014 a beautifully produced animation- extravaganza about a Chinese-Canadian girl who transforms into a red panda \u2014 skipped theaters altogether and premiered March 11 on Disney+. Disney Media and Entertainment chairman Kareem Daniel said in a statement, \u201cGiven the delayed box office recovery, particularly for family films, flexibility remains at the core of our distribution decisions.\u201d<\/p>\n

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That may be a good thing in light of the fact that the only movies truly crushing it at theaters these days are the ones for which mega returns are almost a fait accompli. Spider-Man: No Way Home<\/em>, for example, raised eyebrows in a good way when it broke the $100 million mark during its first week of release. But even the mighty Spielberg faltered when his long-awaited West Side Story<\/em> (a Golden Globe winner) scored rave reviews from critics and indifference from theatergoers who generated only $30 million in box office.<\/p>\n

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Warner Bros., which owns HBO Max, found a drastic work-around for tepid returns on theatrical releases. All of the company\u2019s movies over the course of 2021 came out on the service simultaneous with theatrical releases.<\/span><\/p>\n

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In response to that surprise move, director Christopher Nolan groused, \u201cSome of our industry\u2019s biggest filmmakers and most important movie stars went to bed thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service.\u201d<\/p>\n

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Nevertheless, there are others who maintain that streaming is the vehicle that saved Warner Bros. in that it pressed the studio to put movies into theaters as planned, rather than pushing release dates like its competitors did. The strategy certainly helped HBO: Globally, HBO and HBO Max had nearly 70 million subscribers when the third quarter of 2021 ended, which represented growth of 12.5 million. What happens next, however, remains to be seen.<\/p>\n

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Respected entertainment journalist Mark Harris recently made a point that would call the \u201922 strategy into question. \u201cThe number of non-genre adult dramas that have cracked $50M [through theatrical box office] is ZERO,\u201d he tweeted. \u201cThe world of 2019, in which \u20181917\u2019 made $160M, \u2018Ford v. Ferrarri<\/em>\u2019 made $120 M, and \u2018Parasite<\/em>\u2019 made $52 M, is gone.\u201d<\/p>\n

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All of Hollywood is reckoning with this reality, and it goes beyond revenues (which A-list stars have been, in some cases, loudly complaining about and even suing over). The cancellation of awards galas, caution exercised for premieres, and a general loss of the need to dress up for glimmering events have all seriously impacted below-the-line workers: the stylists, makeup artists, and hair teams that make those red carpet looks happen.<\/p>\n

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One thing is difficult to argue: Hollywood\u2019s most impactful sequel of early 2022 has been \u201cThe Pandemic: Part III.\u201d Let\u2019s hope Part IV is not already in post-production.<\/p>\n

To read more, pick up GRAZIA USA<\/em>\u2019s March 2022 issue on newsstands and email\u00a0<\/span>contact@graziausa.com<\/a>\u00a0<\/span>to subscribe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":29767,"featured_media":52971,"template":"","format":"standard","categories":[38,3324,16,3925],"yoast_head":"\nHollywood and Streaming's Impact in the Industry<\/title>\n<meta name=\"description\" content=\"Hollywood glitz and glamour took a serious pause amid the pandemic. 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