{"id":5197,"date":"2020-11-04T21:15:41","date_gmt":"2020-11-04T21:15:41","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=179762"},"modified":"2020-11-05T19:54:33","modified_gmt":"2020-11-05T19:54:33","slug":"do-celebrity-endorsements-actually-do-anything","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/do-celebrity-endorsements-actually-do-anything\/","title":{"rendered":"Do Celebrity Endorsements Actually Do Anything?"},"content":{"rendered":"
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Instagram: @haileybieber<\/figcaption><\/figure>\n

If my Instagram feed was to be believed, Donald Trump would have lost this election by a landslide. Selena Gomez interviewed Kamala Harris, posting the video to her 195 million Instagram followers. Taylor Swift, who copped backlash for not disclosing her choice of candidate in 2016, baked a tray Biden\/Harris 2020 cookies. Cardi B, Rihanna, Lady Gaga and Beyonc\u00e9 have all thrown their weight behind him. How, with the combined weight of the film, music and fashion industries behind him, could Joe Biden possibly lose?<\/p>\n

We were, once again, lulled into a false sense of security. The entertainment industry\u2019s united support of Biden\u2014much like their support of Hillary Clinton in 2016\u2014served to give the impression that he was a shoe-in for the presidency. But now the results are trickling in, and this election appears to be the tightest in two decades. It begs the question\u2014are celebrity endorsements actually effective?<\/p>\n

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A post shared by Beyonce\u0301 (@beyonce)<\/a><\/p>\n<\/div>\n<\/blockquote>\n