{"id":47528,"date":"2022-01-19T14:24:17","date_gmt":"2022-01-19T14:24:17","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=47528"},"modified":"2022-01-19T14:24:17","modified_gmt":"2022-01-19T14:24:17","slug":"fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/","title":{"rendered":"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director"},"content":{"rendered":"
\"
Rhuigi Villase\u00f1or acknowledges the audience during the Rhude Menswear Fall\/Winter 2020-2021 show. Photo by Kristy Sparow\/Getty Images.<\/em><\/figcaption><\/figure>\n

The worlds of legacy fashion houses and streetwear have continued to merge over the past decade and with Swiss fashion house Bally\u00a0announcing its appointment of\u00a0RHUDE’s\u00a0Rhuigi Villase\u00f1or as its Creative Director, the connection between the two worlds strengthens. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years. With this appointment, Bally is joining the ranks of brands like Louis Vuitton in its historic appointment of the late Virgil Abloh, Dior Homme with Kim Jones, Givenchy with its appointment of streetwear designer Matthew Williams, and Kenzo with streetwear legend Nigo.<\/p>\n

Based in LA. Villase\u00f1or founded RHUDE in 2015 and since then he’s garnered a cult-like following, culminating in showing at Men’s Paris Fashion Week in 2020. From brand signatures like the “RHUDE” cigarette box motif to the RHODEO frame (which inspired the tented eyewear trend of 2021), he’s shown a mastering of balancing luxury techniques with streetwear elements, melding subcultures to create a world all his own. With his recent drops and collections, he’s been pushing the gap between streetwear and luxury fashion, providing fresh takes on tailoring alongside offerings of streetwear staples like highly covetable t-shirts, jackets, and accessories.\u00a0“I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally\u2019s core values”<\/em> said CEO of Bally, Nicolas Girotto in a statement. “Having acutely followed Rhuigi\u2019s ascent I am excited by how his natural creativity and energetic spirit have made him one of the industry\u2019s greatest idea generators and community builders. Rhuigi\u2019s deep understanding of Bally\u2019s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.\u201d<\/em><\/p>\n

\"Rhuigi
Designer Rhuigi Villase\u00f1or is seen on the runway during the RHUDE SS22 Runway Show. Photo by Frazer Harrison\/Getty Images.<\/em><\/figcaption><\/figure>\n
\"Rhuigi
RHUDE Menswear Fall\/Winter 2020-2021 show as part of Paris Fashion Week. Courtesy of RHUDE<\/em>.<\/figcaption><\/figure>\n

Rhuigi’s\u00a0first collection for Bally will be for Spring\/Summer 2023.<\/p>\n

 <\/p>\n","protected":false},"author":29107,"featured_media":47532,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nFashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director - Grazia USA<\/title>\n<meta name=\"description\" content=\"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director\" \/>\n<meta property=\"og:description\" content=\"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/01\/Rhuigi.png?fit=1280%2C720\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/\",\"name\":\"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director - Grazia USA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2022-01-19T14:24:17+00:00\",\"dateModified\":\"2022-01-19T14:24:17+00:00\",\"description\":\"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director - Grazia USA","description":"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/","og_locale":"en_US","og_type":"article","og_title":"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director","og_description":"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/","og_site_name":"Grazia USA","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/01\/Rhuigi.png?fit=1280%2C720","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/","url":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/","name":"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director - Grazia USA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2022-01-19T14:24:17+00:00","dateModified":"2022-01-19T14:24:17+00:00","description":"Swiss fashion house Bally\u00a0announced its appointment of\u00a0LA-based streetwear label, RHUDE's\u00a0founder Rhuigi Villase\u00f1or as its Creative Director. This marks the first time the\u00a0171-year-old Swiss heritage company has named a new creative director in five years.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/fashion-news-bally-appoints-rhude-designer-rhuigi-villasenor-as-its-new-creative-director\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Fashion News: Bally appoints Rhude Designer Rhuigi Villase\u00f1or as its New Creative Director"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/47528"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/29107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/47532"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=47528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=47528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}