{"id":47480,"date":"2022-01-18T18:47:42","date_gmt":"2022-01-18T18:47:42","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=47480"},"modified":"2022-01-18T19:18:43","modified_gmt":"2022-01-18T19:18:43","slug":"kendall-jenner-fronts-messikas-latest-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kendall-jenner-fronts-messikas-latest-campaign\/","title":{"rendered":"Kendall Jenner Fronts Messika\u2019s Latest Campaign"},"content":{"rendered":"

\"Kendall<\/p>\n

Kendall Jenner<\/a> had a busy 2021 adding creative director of FWRD<\/a> to her resume and pulling off some amazing street style<\/a> looks\u2014which is no easy feat. Now kicking off her first project of the new year, Jenner fronts the face of Paris-based jewelry brand Messika\u2019s latest campaign.<\/p>\n

When it came to selecting the new face of the brand\u2019s latest collection, founder Valerie Messika felt inspired by Jenner. \u201cWomen inspire me through their individuality. I see in Kendall as an incarnation of the alpha woman: mysterious, free and in control of her own destiny.\u201d says Messika in a statement shared with GRAZIA<\/em>. \u201cShe is also a strong and influential woman. She is one of 2.0 top models: a reflection of the new generation.\u201d<\/p>\n

\"Kendall<\/p>\n

Messika enlist photographer Chris Colls known for his work with Moncler, Victoria Beckham, and Saint Laurent to bring her vision to life. The campaign, shot in St. Tropez shows Jenner pool and ocean side donning the brands feminie yet cool dsigns including the Move Uno Pav\u00e9 ring, the Move bracelet (customizable), and signatures of the brands core collection the MoveNoa and Move Romane.<\/p>\n

For Messika, working with Colls came organically. The two have worked together previously last year on the brands campaign featuring Kate Moss. \u201cI admire his work. He had already photographed Kate Moss for our collaboration, and the photos were amazing!\u201d sais Messika. \u201cWhen I feel confident with someone, I like to maintain a long-term relationship. I also find that we have common inspirations such as his deeper interests across art and architecture. Finally, Chris knows how to create a subtle relationship with the talents with whom he collaborates, and it emanates from the images he creates. He captures unique moments and disrupts our conception of time with suddenly seems suspended.\u201d<\/p>\n","protected":false},"author":29043,"featured_media":47488,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nKendall Jenner Fronts Messika\u2019s Latest Campaign - Grazia USA<\/title>\n<meta name=\"description\" content=\"Kendall Jenner is the new face of Paris based high jewelry label, Messika. 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