{"id":46358,"date":"2022-01-06T17:34:55","date_gmt":"2022-01-06T17:34:55","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=46358"},"modified":"2022-01-06T17:34:55","modified_gmt":"2022-01-06T17:34:55","slug":"barbie-balmain-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/barbie-balmain-collaboration\/","title":{"rendered":"Barbie Joins the Balmain Army in New Collaboration"},"content":{"rendered":"

\"balmain <\/span><\/p>\n

What’s better than playing with Barbie<\/a>? Dressing like Barbie\u2014 at least in the eyes of Balmain creative director Olivier Rousteing<\/a>. There’s no secret that Barbie has donned some fashionable looks in her over 62-year history, and as the decades go on, she continues to reinvent herself (dare we say style icon<\/a>?). Her latest wardrobe fixtures come courtesy of a new partnership between the Barbie brand and French luxury fashion label, Balmain.<\/span><\/p>\n

Rousteing merges Barbie’s iconic style with Balmain’s heritage code to create an IRL ready-to-wear fashion and accessories collection that boost genderless styles. “For me, it’s a lot more than just a commercial project. It’s very emotional,” Rousteing revealed to the <\/span>New York Times<\/span><\/em>, reflecting on the shame he felt playing with Barbie dolls as a child. As such, the majority of the collection is meant to be genderless. “Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge. I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream, and not the dream of the 1950s or 1960s, but 2022.”<\/span><\/p>\n

\"balmain<\/p>\n

The 50 piece collection boosts styles from Rousteing’s signature exaggerated broad-shouldered tops, sequined mini-dresses, strapless mermaid gowns, silk satin suits, pajama sets, and must-have bags. Each garment naturally is reimagined in a palette of pink: dusty pink, hot pink, and of course, Barbie-approved bubblegum pink. The collection’s standout is a replica of Rousteing iconic Faberg\u00e9 dresses from the Fall-Winter 2012 collection, reimagined in pink and Swarovskis.<\/span><\/p>\n

It wouldn’t be a 2022 collaboration without some digital element to it. Rousteing enlisted CGI dolls to model the extensive collection range in a series of glam photos. Three one-of-a-kind NFTs of Barbie and friends were also created, marking Barbie’s debut into the digital art world. Each member of the doll gang is styled in head-to-toe Balmain designs and is accompanied by a bespoke set of Barbie-sized Balmain pieces, creating a unique digital and physical art collection.\u00a0<\/span><\/p>\n

The Barbie x Balmain ready-to-wear and accessories line will be available for purchase at Balmain stores, balmain.com, Mattel Creations and retailers worldwide beginning January 13th.<\/span><\/p>\n","protected":false},"author":29043,"featured_media":46360,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nBarbie Joins the Balmain Army in New Collaboration - Grazia USA<\/title>\n<meta name=\"description\" content=\"Balmain's creative director Olivier Rousteing merges Barbie's iconic style with Balmain's heritage code to create an IRL ready-to-wear fashion and accessories collection that boost genderless styles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/barbie-balmain-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbie Joins the Balmain Army in New Collaboration\" \/>\n<meta property=\"og:description\" content=\"Balmain's creative director Olivier Rousteing merges Barbie's iconic style with Balmain's heritage code to create an IRL ready-to-wear fashion and accessories collection that boost genderless styles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/barbie-balmain-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/01\/barbie-balmain.png?fit=1280%2C720\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/barbie-balmain-collaboration\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/barbie-balmain-collaboration\/\",\"name\":\"Barbie Joins the Balmain Army in New Collaboration - 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