{"id":43438,"date":"2021-12-15T19:54:49","date_gmt":"2021-12-15T19:54:49","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=43438"},"modified":"2021-12-15T20:01:19","modified_gmt":"2021-12-15T20:01:19","slug":"guram-gvasalia-creative-director-vetements","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/guram-gvasalia-creative-director-vetements\/","title":{"rendered":"Guram Gvasalia Adds Creative Director of Vetements To Resum\u00e9"},"content":{"rendered":"

\"GuramToday Guram Gvasalia announced his new role as creative director of avant garde brand Vetements<\/a> via a detailed letter about his love for creativity, the fashion industry, and childhood. The news may feel somewhat of a Mandela effect as many of us remember Gvasalia as creative director already\u2014well, not exactly.<\/p>\n

To backtrack, Guram, who launched Vetements with his older brother Demna Gvasalia<\/a> has served as the label’s CEO handling the business side while Demna dealt with the creative and design end. In 2015 Demna became the creative director of Balenciaga, where he is still at the helm today. Following Demna taking on his responsibilities at Balenciaga, Vetements began to be designed by a collection collective of creatives who have designed the Paris-based brand’s label, including its newly launched VTMNTS\u2014until now.<\/p>\n

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A post shared by VETEMENTS (@vetements_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n