{"id":4291,"date":"2020-10-26T20:10:04","date_gmt":"2020-10-26T20:10:04","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=4291"},"modified":"2020-11-05T22:27:45","modified_gmt":"2020-11-05T22:27:45","slug":"bobbi-brown-launches-jones-road-beauty","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bobbi-brown-launches-jones-road-beauty\/","title":{"rendered":"Bobbi Brown Unveils a Chic New Makeup Line"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4297\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/Jones-Road-Beauty.jpg\" alt=\"Jones Road Beauty\" width=\"1024\" height=\"576\" data-gz_credit=\"Jones Road\" \/><\/p>\n<p>Bobbi Brown has a brand-new gig, and it&#8217;s full of no-fuss essentials that are really, truly, easy-to-use \u2014 no matter how much you struggle with your makeup routine.<\/p>\n<p><span data-preserver-spaces=\"true\">The famed makeup artist is no longer affiliated with Est\u00e9e Lauder-owned Bobbi Brown Cosmetics. It&#8217;s been four years since the makeup artist parted ways with the brand she founded in 1991 \u2014 and now, the Chicago native&#8217;s embarking on a brand-new beauty entrepreneurial journey. Enter\u00a0<\/span><a href=\"https:\/\/jonesroadbeauty.com\/products\/start-up-kit?variant=36446370824342\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><span data-preserver-spaces=\"true\">Jones Road Beauty<\/span><\/a><span data-preserver-spaces=\"true\">, a chic new line we can&#8217;t wait to get our hands on.<\/span><\/p>\n<p>Brown launched Jones Road Beauty on Monday, October 26. According to the brand, the cosmetics line is &#8220;a range of clean beauty products that redefine the no-makeup makeup look.&#8221; The line bans &#8220;over 2,700 potentially harmful ingredients.&#8221; For reference, this is even stricter than Europe&#8217;s banned ingredient list, which is famously stringent.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/graziamagazine.com\/us\/articles\/why-rosie-huntington-whiteley-loves-this-99-towel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>READ: WHY ROSIE HUNTINGTON-WHITELEY LOVES THIS $99 TOWEL<\/b><\/a><\/p>\n<p>So far, the line consists of three beauty products: multipurpose <a href=\"https:\/\/jonesroadbeauty.com\/products\/miracle-balm?variant=36581002838166\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">Miracle Balm<\/a> ($38), <a href=\"https:\/\/jonesroadbeauty.com\/products\/the-mascara?variant=36186527137942\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">The Mascara<\/a> ($26), and <a href=\"https:\/\/jonesroadbeauty.com\/products\/cool-gloss?variant=36250806485142\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">Cool Gloss<\/a> ($22). The packaging is clean, simple, and chic.<\/p>\n<p>According to the Jones Road Beauty website, more products that are launching soon: <a href=\"https:\/\/jonesroadbeauty.com\/products\/just-a-sec?variant=36805486674070\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">Just a Sec Eye Tint<\/a> ($26), <a href=\"https:\/\/jonesroadbeauty.com\/products\/sparkle-wash?variant=36805493457046\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">Sparkle Wash Liquid Eyeshadow<\/a> ($24), and <a href=\"https:\/\/jonesroadbeauty.com\/products\/the-best-pencil?variant=36805472747670\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">The Best Pencil Eyeliner<\/a> ($22). If you want to be one of the first to try the collection, the brand&#8217;s also selling a <a href=\"https:\/\/jonesroadbeauty.com\/products\/start-up-kit?variant=36446370824342\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">Start-Up Kit<\/a> ($68) that contains the not-yet-released Eye Tint and The Best Eyeshadow. Brown considers this curated collection one&#8217;s &#8220;desert island set,&#8221; AKA, the everyday items you need to enhance your natural beauty.<\/p>\n<p>Brown went into this project with a mission: to make products that are &#8220;both clean and high performance.&#8221; On the brand website, she says, &#8220;What I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.&#8221;<\/p>\n<p>She continues, &#8220;It began with the need to create formulas for my own kit. And then it became something much bigger. Jones Road is a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally \u2014 and an evolution of how good makeup can actually feel (as well as look).&#8221;<\/p>\n<p>Keep scrolling to learn more about the products that are already available for purchase.<\/p>\n<figure id=\"attachment_4292\" aria-describedby=\"caption-attachment-4292\" style=\"width: 2700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4292 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/9-x-6-in-3.jpg\" alt=\"Jones Road The Mascara\" width=\"2700\" height=\"1800\" data-gz_credit=\"Jones Road\" \/><figcaption id=\"caption-attachment-4292\" class=\"wp-caption-text\">JONES ROAD THE MASCARA, $26 VIA JONES ROAD.<strong><a href=\"https:\/\/jonesroadbeauty.com\/products\/the-mascara?variant=36186527137942\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">\u00a0SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<p><strong>The Mascara:<\/strong> Skip the eyelash curler with the help of this volumizing mascara that features a curved wand to help you reach every single one of your lashes.<\/p>\n<figure id=\"attachment_4294\" aria-describedby=\"caption-attachment-4294\" style=\"width: 2700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4294 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/9-x-6-in-5.jpg\" alt=\"Jones Road Miracle Balm\" width=\"2700\" height=\"1800\" data-gz_credit=\"Jones Road\" \/><figcaption id=\"caption-attachment-4294\" class=\"wp-caption-text\">JONES ROAD MIRACLE BALM, $38 VIA JONES ROAD. <a href=\"https:\/\/jonesroadbeauty.com\/products\/miracle-balm?variant=36581002838166\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<p><strong>Miracle Balm: <\/strong>Perfect for the makeup-wearer who loves a one-and-done beauty product, this multipurpose will add tint or glow to eyes, lips, and cheeks. It comes in four shades, ranging from a clear, illuminating formula called Au Naturel to a rich hue named Tawny.<\/p>\n<figure id=\"attachment_4293\" aria-describedby=\"caption-attachment-4293\" style=\"width: 2700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4293 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/9-x-6-in-4.jpg\" alt=\"Jones Road Cool Gloss\" width=\"2700\" height=\"1800\" data-gz_credit=\"Jones Road\" \/><figcaption id=\"caption-attachment-4293\" class=\"wp-caption-text\">JONES ROAD COOL GLOSS, $22 VIA JONES ROAD. <a href=\"https:\/\/jonesroadbeauty.com\/products\/cool-gloss?variant=36250806485142\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<p><strong>Cool Gloss: <\/strong>This lip gloss contains shea butter, peppermint, and vitamin E to moisturize and protect your pout. The non-sticky formula comes in five different shades and it can also be used on the apples of your cheeks for a little bit of shine.<\/p>\n<figure id=\"attachment_4295\" aria-describedby=\"caption-attachment-4295\" style=\"width: 2700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4295 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/9-x-6-in-6.jpg\" alt=\"Jones Road Beauty Start-Up Kit\" width=\"2700\" height=\"1800\" data-gz_credit=\"Jones Road\" \/><figcaption id=\"caption-attachment-4295\" class=\"wp-caption-text\">JONES ROAD START-UP KIT, $68 VIA JONES ROAD. <a href=\"https:\/\/jonesroadbeauty.com\/products\/start-up-kit?variant=36446370824342\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<p><strong>Start-Up Kit: <\/strong>If you can&#8217;t wait to test out the brand, then we recommend scooping up this Start-Up Kit containing Just a Sec Eye Tint in Golden Peach, The Best Eyeshadow in Dark Brown, The Best Pencil in Black, and Cool Gloss in Original (Clear).<\/p>\n","protected":false},"author":26537,"featured_media":4297,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - 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