{"id":41642,"date":"2021-12-03T18:03:08","date_gmt":"2021-12-03T18:03:08","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=41642"},"modified":"2021-12-03T18:03:08","modified_gmt":"2021-12-03T18:03:08","slug":"soho-house-miami","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/soho-house-miami\/","title":{"rendered":"Soho Beach House Is the (Unofficial) Cool Kids Clubhouse at Art Basel Miami"},"content":{"rendered":"
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Soho House 40 Greek Street. Photo Credit: Courtesy of SoHo House<\/figcaption><\/figure>\n

Private memberships clubs<\/a> have been around since the 1700s, originating in London<\/a> and generally following the stereotype of being men-only and, quite honestly, a bit (OK, a lot) stuffy. The members\u2019 club concept later made its way to the U.S., and many were affiliated with the country\u2019s top universities: the Yale Club, the Harvard Club, the Penn Club, and so on.\u00a0<\/span><\/p>\n

But that all changed in 1995, when the very first Soho House opened in a historic Georgian townhouse at 40 Greek Street in London\u2019s Soho neighborhood. It all happened after Soho House founder Nick Jones was offered the space above his restaurant Caf\u00e9 Boheme and once open, the club served simple British food and had a variety of lounge-y areas for guests to hang out in, along with a cozy event space. The concept was simple\u2014to bring together the diverse members of mostly artists and actors to \u201cconnect, grow, have fun, and make an impact\u201d\u2014and was an immediate success.\u00a0<\/span><\/p>\n

\u201cSoho House started 26 years ago when we opened 40 Greek Street in Soho, London,\u201d Nick Jones tells Grazia USA<\/i>. \u201cThere were members\u2019 clubs in London but they were gentleman only; suits and totally male-orientated. It wasn\u2019t where I wanted to hang out. We wanted to create a home away from home for the local artists and actors who were in Soho at the time and luckily, people were interested.\u201d\u00a0<\/span><\/p>\n

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Soho House Rome. Photo Credit: Courtesy of SoHo House<\/figcaption><\/figure>\n

Now under the umbrella of Membership Collective Group, of which Jones serves as CEO, Soho House has grown from a single location in London to a global network with 30 Soho Houses, nine Soho Works co-working spaces, The Ned in London, Scorpios Beach Club in Mykonos, a lifestyle retail brand, Soho Home, a handful of Cecconi\u2019s restaurants, and Cowshed Spa, as well as the LINE and Saguaro hotels in North America. At this point, there is a Soho House footprint in most major cities across the globe\u2014or, if there isn\u2019t yet, there likely will be soon.\u00a0<\/span><\/p>\n

\u201cI never expected Soho House to be where it is today, but our members are still the same: nice, kind people with creative souls,\u201d Jones continues. \u201cWe aim to create a space where everyone can flourish; a struggling scriptwriter can be sitting next to a successful playwright in our Houses. Our members inspire everything we do, they drive our growth at Soho House and we\u2019re constantly working on ways to make things better for them.\u201d\u00a0<\/span><\/p>\n

Since the founding of Soho House, there has been a proliferation of private clubs geared to different specific interests: the Core Club for the power suit set, the now-defunct Wing, which was a women-only concept, and The Well, perfect for those searching for premiere wellness services. Across the pond in London, Annabel\u2019s continues to draw an A-list crowd, and Zero Bond and Casa Cipriani, both located downtown NYC, have recently become two of the city\u2019s hottest spots\u2014and most exclusive invitations.\u00a0<\/span><\/p>\n

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Soho House Austin Bedroom. Photo Credit: Chase Daniels<\/figcaption><\/figure>\n

But despite the fierce competition, along with setbacks due to COVID-19 lockdowns, Soho House has not only survived but thrived. In 2021, the brand opened locations in Austin, Rome, Paris, Tel Aviv, and Canouan, a small Caribbean island in St. Vincent and Grenadines, accessible by plane or boat; a fourth LA-based location, Little House West Hollywood, is set to debut at the beginning of 2022, followed by a Nashville location.\u00a0<\/span><\/p>\n

\n

\u2018At this point, there is a Soho House footprint in most major cities across the globe\u2014or, if there isn\u2019t yet, there likely will be soon.\u2019<\/strong><\/h1>\n<\/blockquote>\n

\u201cI\u2019ve just been to Rome where we opened our newest House, in a 10-story building in San Lorenzo,\u201d Jones shares. \u201cIt\u2019s not tourist Rome, it\u2019s where Romans live and socialize, and it\u2019s given us space, and an incredible rooftop\u2014views of the Vatican from one side and mountains from the other. Soho House Rome has everything under one roof; you can go to the gym, swim in the pool, watch a film, eat, drink, see friends, or take a meeting.\u201d Not ready to leave after a special stay? You don\u2019t have to. \u201cWe also have apartments so members can stay with us for longer,\u201d explains Jones. \u201cRome is something members have been asking for, so it\u2019s exciting to see it come to life.\u201d\u00a0<\/span><\/p>\n

Next up will be the early 2022 opening of Little House West Hollywood. Hidden away from the busy streets and located close to the nearby West Hollywood club, the latest Los Angeles property will feature a rooftop with views of the Hollywood Hills and glimpses of downtown as well as a light-filled courtyard bar, a House Studio space along with a Club Lounge, and a new restaurant. The first LA House available for overnight stays, Little House West Hollywood will offer 34 bedrooms decorated in dusty tones overlooking the courtyard, landscaped with flora native to Southern California.\u00a0<\/span><\/p>\n

\u201cWe\u2019re excited about West Hollywood,\u201d says Jones. \u201cIt has\u00a0<\/span>always been a special place for Soho House. We hosted pop-ups in awards season for years before we opened our House at 9200 Sunset Boulevard in 2010, and our members have always asked for a place to stay with us while they\u2019re here.\u201d\u00a0<\/span><\/p>\n

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Photo Credit: Courtesy of SoHo House<\/figcaption><\/figure>\n

But before those splashy openings, there is something else for Soho House members and guests to look forward to: Art Basel Miami Beach. This year, the art fair will return to the Sunshine State after taking a break due to COVID lockdowns, and it\u2019s already shaping up to be a massive, star-studded affair\u2014with Soho Beach House at the center of the action. Soho Beach House Miami is located in a restored Art Deco building on Collins Avenue. Tucked away behind lush foliage, the House\u2014a personal favorite\u2014truly has that home-away-from-home vibe and is a meeting place for the city\u2019s creatives, especially during the Art Basel events. On the ground floor is an outpost of Cecconi\u2019s restaurant along with a bustling lobby lounge; out back, there\u2019s a chic pool area complete with extra-wide\u2014and comfy!\u2014striped cushioned loungers and delicious poolside fare. For those who prefer the sand, a private beach is just steps away. The House also features a Cowshed spa, fitness center, and 49 guest rooms for those who want to stay.\u00a0<\/span><\/p>\n

As the crowds descend on Miami, Soho Beach House will serve as an unofficial clubhouse for the artists, curators, collectors, aspiring collectors, and those just looking to have a little fun. For their members and guests, Soho Beach House will have a robust lineup of events including an interactive NFT exhibit, talks on sustainable artistry, futuristic beach light installations, and DJ sets from Carl Craig, Roger Sanchez, and DZA. The infamous Beach Tent also returns for the tenth year, and famed funk musician George Clinton will be on hand to celebrate the \u201cFunkbasel\u201d exhibition.\u00a0<\/span><\/p>\n

\u201cArt is a really important part of Soho House, our artist members, the art in our spaces\u2014it makes our Houses come alive,\u201d explains Jones. \u201cThis year we\u2019re bringing back the Tent and I\u2019m really looking forward to a diverse mix of installations, pop-ups, and performances, such as the Institute of Contemporary Art (ICA) Miami\u2019s talk with Hugh Hayden and performances from George Clinton, Ian Isiah, and more during the week. Basel has always been a very special moment for us in Miami. We\u2019ve had some great times there, and I\u2019m excited to be back.\u201d\u00a0<\/span><\/p>\n","protected":false},"author":28100,"featured_media":41675,"template":"","format":"standard","categories":[38,16],"yoast_head":"\nSoho Beach House Is the Coolest Private Clubhouse in Miami | Art Basel 2021<\/title>\n<meta name=\"description\" content=\"As the crowds descend on Miami, Soho Beach House will serve as an unofficial clubhouse for the artists, curators, collectors, aspiring collectors, and those just looking to have a little fun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/soho-house-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soho Beach House Is the (Unofficial) Cool Kids Clubhouse at Art Basel Miami\" \/>\n<meta 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