{"id":41501,"date":"2021-11-30T21:50:37","date_gmt":"2021-11-30T21:50:37","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=41501"},"modified":"2021-11-30T21:51:24","modified_gmt":"2021-11-30T21:51:24","slug":"harry-styles-cardigan-nft-jwanderson","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/harry-styles-cardigan-nft-jwanderson\/","title":{"rendered":"The #harrystylescardigan Is JW Anderson&#8217;s First NFT, With Proceeds Going to Charity"},"content":{"rendered":"<figure id=\"attachment_41502\" aria-describedby=\"caption-attachment-41502\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41502 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/11\/jw-anderson-harry-styles-nft-sweater.jpg\" alt=\"JW Anderson issues its first NFT\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-41502\" class=\"wp-caption-text\">JW Anderson issues its first NFT\u2014a colorful sweater once worn by Harry Styles (photo: Courtesy JW Anderson)<\/figcaption><\/figure>\n<p><a href=\"https:\/\/graziamagazine.com\/us\/articles\/jw-anderson-persol-sunglasses-collaboration-collection-tyler-mitchell\/\">JW Anderson<\/a> is the latest fashion label to delve into the world of Web3 and non-fungible tokens (NFTs). The brand announced today that it will auction its first <a href=\"https:\/\/graziamagazine.com\/us\/articles\/versace-tina-turner-nft\/\">NFT<\/a> on December 12\u2014a digital replica of its spring-summer 2020 &#8216;Colourblock Patchwork&#8217; men&#8217;s cardigan, which was once worn in concert by singer <a href=\"https:\/\/graziamagazine.com\/us\/articles\/harry-styles-pleasing-beauty-brand\/\">Harry Styles<\/a>.<\/p>\n<p>The pop-iconic sweater\u2014dubbed the <a href=\"https:\/\/www.instagram.com\/explore\/tags\/harrystylescardigan\/\" target=\"_blank\">#harrystylescardigan<\/a> on Instagram\u2014made waves on social media, garnering 86 million impressions after the former One Direction star wore it on the\u00a0<em>Today<\/em> show in February last year. The cardigan was recreated by thousands of home-knitters and Harry Styles fans during the pandemic lockdown\u2014and Jonathan Anderson, creative director of JW Anderson, made<a href=\"https:\/\/www.jwanderson.com\/jp\/cardigan-pattern\" target=\"_blank\"> the knit pattern<\/a> and a video tutorial available to the public on his website.<\/p>\n<p><iframe loading=\"lazy\" title=\"JW Anderson | Official &#039;Harry Styles&#039; Cardigan Knitting Tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-igQBecLdKI?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The original #harrystylescardigan is currently on display at the Victoria &amp; Albert Museum in London and an NFT version will be up for bidding on <a href=\"https:\/\/www.xydrobe.com\/\" target=\"_blank\">xydrobe<\/a>. The NFT, a three-dimensional digital replica developed by a team of visual effects artists, took more than 300 hours to craft. &#8220;Every piece of the yarn has been built in 3D before weaving it together procedurally for each of the six different knit patterns that make up the piece,&#8221; according to the announcement.<\/p>\n<p>The #harrystylescardigan NFT auction will go live for 48 hours beginning December 12 at 7 p.m. UTC. Proceeds from the sale will benefit <a href=\"https:\/\/www.akt.org.uk\/\" target=\"_blank\">akt<\/a>, a UK charity dedicated to supporting homeless LGBTQ+ youth aged 16 to 25.<\/p>\n","protected":false},"author":31899,"featured_media":41502,"template":"","format":"standard","categories":[23,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The #harrystylescardigan Is JW Anderson&#039;s First NFT<\/title>\n<meta name=\"description\" content=\"The social media-famous Harry Styles Cardigan is JW Anderson&#039;s first NFT\u2014and is a three-dimensional digital replica developed by a team of visual effects artists. 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