{"id":4139,"date":"2020-10-23T21:47:58","date_gmt":"2020-10-23T21:47:58","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=4139"},"modified":"2020-10-23T23:24:47","modified_gmt":"2020-10-23T23:24:47","slug":"this-just-in-beyonce-broke-the-internet","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/this-just-in-beyonce-broke-the-internet\/","title":{"rendered":"This Just In: Beyonc\u00e9 Broke the Internet"},"content":{"rendered":"<p>In case you needed a reminder that this is <a href=\"https:\/\/graziamagazine.com\/articles\/beyonce-black-is-king-fashion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beyonc\u00e9&#8217;s<\/a> world and we&#8217;re just living in it, the singer&#8217;s unveiled the next Ivy Park x Adidas collection \u2014 and it&#8217;s epic. The second, AKA &#8220;Drip 2,&#8221; officially drops on October 30. Judging from what we&#8217;ve seen so far, we&#8217;re confident that it&#8217;s going to sell out faster than it takes to say, &#8220;Hold up.&#8221;<\/p>\n<p>The collection is named &#8220;This Is My Park&#8221; and, according to the brand, the line&#8217;s inspired by &#8220;inner beauty, strength, and resilience.&#8221; For a better understanding of what that actually means, please hit &#8220;play&#8221; on the Grammy award-winning singer&#8217;s viral video campaign. It&#8217;s next-level badass and Blue Ivy even makes a special appearance.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CGpm8blgnbO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CGpm8blgnbO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CGpm8blgnbO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Beyonce\u0301 (@beyonce)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-10-22T15:03:39+00:00\">Oct 22, 2020 at 8:03am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;&#8216;This Is My Park&#8217; pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, and always inclusive,&#8221; says the brand. In Queen Bey&#8217;s world, this concept takes the form of runway-ready tracksuits paired with heels and curve-hugging unitards fit for yoga and maybe even the club. There are also chic-as-hell pantsuits and street style-approved sweat sets. Oh, and there are so many fanny packs.\u00a0<\/span><em><span data-preserver-spaces=\"true\">Do<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0get the fanny pack.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The first Ivy Park x Adidas collection launched this past January. In an interview with\u00a0<\/span><em><span data-preserver-spaces=\"true\">Elle\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">at the time of its launch, Beyonc\u00e9 said,&#8221; &#8220;I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.&#8221; This theme is present in her second launch, too, as she refuses to let her athleisure collection be defined as traditional.\u00a0<\/span><\/p>\n<figure id=\"attachment_4160\" aria-describedby=\"caption-attachment-4160\" style=\"width: 980px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4160 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/Adidas-Beyonce-Ivy-Park.jpg\" alt=\"Adidas-Ivy-Park\" width=\"980\" height=\"980\" \/><figcaption id=\"caption-attachment-4160\" class=\"wp-caption-text\">Beyonc\u00e9 wearing Ivy Park x Adidas Drip 2<\/figcaption><\/figure>\n<p>Besides celebrating versatility, this collection is perfect for the fashion lover who wants to stand out. It embraces color in full-force, with styles in eye-catching neons, rich greens, and bold reds. There are even matching accessories like bucket hats and beanies so that you can, quite literally, wear Ivy Park x Adidas from head to toe.<\/p>\n<figure id=\"attachment_4161\" aria-describedby=\"caption-attachment-4161\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4161 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/Beyonce-Ivy-Park.jpg\" alt=\"Beyonce Ivy Park Drip 2\" width=\"768\" height=\"576\" data-gz_credit=\"Ivy Park\" \/><figcaption id=\"caption-attachment-4161\" class=\"wp-caption-text\">Beyonc\u00e9 wearing Ivy Park x Adidas Drip 2<\/figcaption><\/figure>\n<p>Beyonc\u00e9 initially announced that she was launching Ivy Park in 2014, but its first collection didn&#8217;t drop until 2016 and was a joint venture with British fashion retailer Topshop. But in 2018, they parted ways and, not long after, she announced a partnership with Adidas.<\/p>\n<p>She shared news of the partnership with the world in April 2019. &#8220;This is the partnership of a lifetime for me,&#8221; she said in a statement. &#8220;Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business.&#8221;<\/p>\n<figure id=\"attachment_4162\" aria-describedby=\"caption-attachment-4162\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4162 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/10\/adidas-ivy-park-drip-2-collection-1.jpg\" alt=\"Beyonce Ivy Park Drip 2\" width=\"1024\" height=\"768\" data-gz_credit=\"Ivy Park \/ Adidas\" \/><figcaption id=\"caption-attachment-4162\" class=\"wp-caption-text\">Beyonc\u00e9 wearing Ivy Park x Adidas Drip 2<\/figcaption><\/figure>\n<p>Her first collection sold out in hours, and many Ivy Park x Adidas fans are still disappointed. &#8220;OK, but girl, is it gon be enough for everyone? Cuz I don&#8217;t have any of the first drop,&#8221; one fan commented on Beyonc\u00e9&#8217;s IGTV video.<\/p>\n<p>Others are begging the hitmaker for a PR package, which caused quite a stir on social media last time around. Beyonc\u00e9 sent a bunch of celebrities massive trunks full of the Adidas x Ivy Park line, including, Zendaya, Kendall Jenner, Cardi B, and the long list goes on. Oh, what we would do to be them.<\/p>\n","protected":false},"author":26537,"featured_media":4166,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyonce Unveils Ivy Park x Adidas Drip 2 | Grazia<\/title>\n<meta name=\"description\" content=\"Beyonce unveiled photos of Ivy Park x Adidas Drip 2 called &#039;This Is My Park&#039; and it celebrates color, monochrome fashion, and pushing the boundaries when it comes to style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/this-just-in-beyonce-broke-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Just In: 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