{"id":40848,"date":"2021-11-23T15:54:31","date_gmt":"2021-11-23T15:54:31","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=40848"},"modified":"2021-11-23T16:59:37","modified_gmt":"2021-11-23T16:59:37","slug":"dua-lipa-lifestyle-platform-service95","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-lifestyle-platform-service95\/","title":{"rendered":"Dua Lipa Set To Launch All-Encompassing Lifestyle Platform &#8216;Service95&#8217;"},"content":{"rendered":"<figure id=\"attachment_40851\" aria-describedby=\"caption-attachment-40851\" style=\"width: 3889px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40851 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/11\/GettyImages-1307104437.jpg\" alt=\"\" width=\"3889\" height=\"5000\" \/><figcaption id=\"caption-attachment-40851\" class=\"wp-caption-text\">LOS ANGELES, CALIFORNIA: In this image released on March 14, Dua Lipa performs onstage during the 63rd Annual GRAMMY Awards at Los Angeles Convention Center in Los Angeles, California and broadcast on March 14, 2021. (Photo by Kevin Winter\/Getty Images for The Recording Academy)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Singer-songwriter, <a href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-versace-spring-summer-2022-milan-fashion-week-show-collection\/\">runway model<\/a>, and <a href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-layering-trenchcoat\/\">street style aficionado,<\/a> Dua Lipa is metaphorically lifting the curtain with her upcoming lifestyle brand <\/span><a href=\"https:\/\/www.instagram.com\/service95\/\" target=\"_blank\"><i><span style=\"font-weight: 400\">Service95<\/span><\/i><\/a><span style=\"font-weight: 400\">. Launching across multiple platforms, the passion project will consist of a weekly newsletter, podcast, and website. The pop star took to Instagram to announce the news, \u201c<em>Service95<\/em>, the inspiration for the name is quite simple. I was born in 1995 and I have always seen myself as someone who is of service to my fans and my followers,\u201d she says. \u201cI wanted to create a little hub and a platform that encapsulates exactly that.\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CWnlNLUAzAf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CWnlNLUAzAf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CWnlNLUAzAf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by DUA LIPA (@dualipa)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">The tastemaker intends for lifestyle brand to cover all kinds of cultural recommendations, from the books, music, and films she consumes, to her favorite hotels and eateries worldwide. The <\/span><i><span style=\"font-weight: 400\">Service95<\/span><\/i><span style=\"font-weight: 400\"> universe will also be providing a platform to voices she admires. Opening a dialogue with those involved in the arts, fashion, and beauty, the sites will also publish think pieces on global issues, seeking the viewpoints of activists and politicians. \u201cMy hope is that <\/span><i><span style=\"font-weight: 400\">Service95<\/span><\/i><span style=\"font-weight: 400\"> will really broaden the types and scopes of stories that you\u2019ll be able to read, covering topics in ways that you probably wouldn\u2019t read elsewhere.\u201d She goes on to explain, \u201cI\u2019ve been my friends\u2019 and family\u2019s go-to for when it comes to recommendations. I have obsessively been making lists since I was a child and it\u2019s a way for me to find order in the chaos.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">While Dua Lipa\u2019s growing empire can be compared to that of <\/span><span style=\"font-weight: 400\">Gwyneth Paltrow\u2019s <\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/gwyneth-paltrow-netflix-sex-goop\/\"><i><span style=\"font-weight: 400\">Goop<\/span><\/i><\/a><span style=\"font-weight: 400\"> or Kourtney Kardashian\u2019s <\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/kourtney-kardashians-body-care-routine\/\"><i><span style=\"font-weight: 400\">Poosh<\/span><\/i><\/a><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">Service95<\/span><\/i><span style=\"font-weight: 400\"> seems to be another kind of animal <\/span><span style=\"font-weight: 400\">entirely. While the aforementioned celebrity founded and centered wellness brands may also be newsletter and website based, Dua Lipa is highlighting far more than workout and beauty routines. While the British singer will most certainly be dipping her toe into those waters, she will also be touching upon her jet-setting lifestyle and attempting to really dig into internationally pressing topics.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThere will be lots of different voices, interesting articles, and my own personal note about what I\u2019ve been up to and what I\u2019ve discovered,\u201d the singer told British Vogue. <\/span><span style=\"font-weight: 400\">While of course subscribers will initially be drawn to the brand of Dua Lipa,\u00a0 the hope is that they stay for the unique and original content of <em>Service95<\/em>.<\/span><\/p>\n","protected":false},"author":31863,"featured_media":40859,"template":"","format":"standard","categories":[23,38,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dua Lipa Set To Launch All-Encompassing Lifestyle Platform &#039;Service95&#039;<\/title>\n<meta name=\"description\" content=\"Singer-songwriter, runway model, and street style aficionado, Dua Lipa is metaphorically lifting the curtain with her upcoming lifestyle brand Service95. 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