{"id":40167,"date":"2021-11-15T21:03:13","date_gmt":"2021-11-15T21:03:13","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=40167"},"modified":"2021-11-15T21:11:52","modified_gmt":"2021-11-15T21:11:52","slug":"harry-styles-pleasing-beauty-brand","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/harry-styles-pleasing-beauty-brand\/","title":{"rendered":"Harry Styles is Here To Please With His First-Ever Beauty Brand"},"content":{"rendered":"

\"Pleasing\" <\/span><\/p>\n

You can never be certain of the legitimacy whenever rumors of celebrity brand launches make their way around the Twittersphere via super fandoms. However, it appears the news of Harry Styles<\/a> launching his first-ever brand has proven to be true.\u00a0<\/span><\/p>\n

In June, the pop sensation filed a company trademark under the company name “Pleased As Holdings.” Naturally, this riled up the already excited\u00a0<\/span>Stylers\u00a0<\/span><\/em>on the potential of Harry Styles products. What could this mysterious company be? Twitter’s best guess seemed to be a watermelon-sugar scented fragrance, or perhaps a new clothing line but it wasn’t until today that our long-awaited questions were answered. Harry Styles “Pleased As Holdings” comes to live via an official website, verified Instagram, and billboards across the city entitled, Pleasing.\u00a0<\/span><\/p>\n

Much like the music icon himself, the brand removes traditional gender norms and focuses on bringing joyful experiences (which I can confirm is exactly what being at a Harry Styles concert feels like). “Pleasing is a life brand that moves to wherever there’s something Pleasing to be found,” reads a statement shared with GRAZIA. <\/span>Pleasing’s first range of products are on-brand for Styles. The drop is labeled “Perfect Pearl” for starters, and we all know how much the “Golden” singer loves a good pearl necklace. Diving into the goods, the collection features unisex beauty products from retro nail polish to an illuminating serum that will have you perfectly dewy like the star himself.<\/span><\/p>\n

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A post shared by Pleasing (@pleasing)<\/a><\/p>\n<\/div>\n<\/blockquote>\n