{"id":39012,"date":"2021-10-27T21:50:33","date_gmt":"2021-10-27T10:50:33","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=204037"},"modified":"2021-10-28T06:11:36","modified_gmt":"2021-10-28T06:11:36","slug":"francis-kurkdjian-dior-master-perfumer","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/francis-kurkdjian-dior-master-perfumer\/","title":{"rendered":"Francis Kurkdjian \u2014 The Talent Behind Baccarat Rouge 540 \u2014 Is Dior&#8217;s New Master Perfumer"},"content":{"rendered":"<figure id=\"attachment_204214\" aria-describedby=\"caption-attachment-204214\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-204214\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/10\/dior-portrait-010-0206-1633710252.jpeg\" alt=\"\" width=\"1024\" height=\"1304\" \/><figcaption id=\"caption-attachment-204214\" class=\"wp-caption-text\">NEWLY-APPOINTED DIOR PERFUME CREATOR FRANCIS KURKDJIAN. IMAGE COURTESY OF CHRISTIAN DIOR<\/figcaption><\/figure>\n<p style=\"text-align: left;\" align=\"center\">Parfums Christian Dior has announced the appointment of Francis Kurkdjian as Perfume Creation Director. Kurkdjian is stepping into the role previously held by industry veteran Fran\u00e7ois Demachy.<\/p>\n<p style=\"text-align: left;\" align=\"center\">The news comes as Grasse-born Demachy retires from his full time position, closing off what has been one of the most impressive tenures in the history of fine fragrance. Demachy is the nose behind a slew of iconic male and female perfumes, including Miss Dior Eau de Parfum, Dior Homme, Midnight Poison, Hypnotic Poison and the international best-seller Sauvage.<\/p>\n<p style=\"text-align: left;\" align=\"center\">Kurkdjian, 52, is 20 years younger but still comes with an impressive transcript. After composing his first scent at just 25 (Jean-Paul Gaultier&#8217;s Le Male) the perfumer went on to co-found Francis Kurkdjian \u2014 including the brand&#8217;s incredibly famous <a href=\"https:\/\/www.mecca.com.au\/maison-francis-kurkdjian\/baccarat-rouge-540-edp\/V-023388.html\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Baccarat Rouge 540<\/a>, a fragrance inspired by the\u00a0 ruby crystal used by French crystal house Baccarat on its signature chandeliers.<\/p>\n<p style=\"text-align: left;\" align=\"center\">Perfumery is a rarified craft, so it&#8217;s always interesting to witness new talent ascend the ranks at major fashion houses such as Dior. But with a knack for creating awe-inspiring fragrance, Kurkdjian is definitely the man for the job. And to those sweating at the thought of Baccarat Rouge 540 disappearing, don&#8217;t worry \u2014 Kurkdjian will still work as the Creative Director on his eponymous brand.<\/p>\n<p style=\"text-align: left;\" align=\"center\">\u201cIt is a tremendous honor for me to join Parfums Christian Dior, a maison with a richly inspiring history and a resolutely future-facing creative spirit. I am delighted to share my vision through my fragrance creations. Working at Maison Dior while continuing to create for my own maison is a great privilege. I want to sincerely thank Bernaud Arnault for renewing his confidence in me as part of LVMH, and I extend my warm thanks to Claude Martinez, Stephanie Medioni, Laurent Kleitman and Marc Chaya for their support,\u201d Kurkdjian said in a press release.<\/p>\n<p style=\"text-align: left;\" align=\"center\">Want more? Read Grazia&#8217;s exclusive interview with Fran\u00e7ois Demachy right <a href=\"https:\/\/graziamagazine.com\/articles\/dior-perfumer-interview\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"author":5526,"featured_media":39013,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Francis Kurkdjian Of Baccarat Rouge 540 Is Dior&#039;s New Master Perfumer<\/title>\n<meta name=\"description\" content=\"Francis Kurkdjian \u2014 The Perfumer and Talent Behind Baccarat Rouge 540 \u2014 Succeeds Fran\u00e7ois Demachy as Dior&#039;s New Master Perfumer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/francis-kurkdjian-dior-master-perfumer\/\" \/>\n<meta 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