{"id":38363,"date":"2021-10-20T16:58:28","date_gmt":"2021-10-20T16:58:28","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=38363"},"modified":"2021-10-20T16:59:37","modified_gmt":"2021-10-20T16:59:37","slug":"exclusive-victoria-beckham-launches-a-knitwear-collection-in-collaboration-with-the-woolmark-company","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/exclusive-victoria-beckham-launches-a-knitwear-collection-in-collaboration-with-the-woolmark-company\/","title":{"rendered":"Exclusive: Victoria Beckham launches a knitwear collection in collaboration with The Woolmark Company"},"content":{"rendered":"
\"Victoria
Photo credit: Johnny Dufort. Courtesy of The Woolmark Company.<\/em><\/figcaption><\/figure>\n

British luxury fashion brand Victoria Beckham<\/a>, known for its quiet, understated luxury, is extending that same thoughtful approach to luxury, with a curated capsule collection in collaboration with The Woolmark Company<\/a>. With sustainability at the center, it’s gorgeous knitwear, with intention. The collection is compromised of a\u00a020-piece adult knitwear edit and a 14-piece childrenswear edit, with vibrant hues of crimson, pops of yellow, color blocking and adorable versions for your favorite young people. Environmental impact has been considered throughout the design process, from sourcing materials to the development, manufacturing, plant-based natural dyeing process, to even production and packaging of each piece\u2014the packaging and labelling use recycled poly labels and biodegradable Polybags.\u00a0With an offering of polo and crewneck sweaters, V-neck cardigans plus gift sets of scarves and headwear, the result is an incredibly chic yet cozy edit, that is\u00a0fully traceable from farm to shop.\u00a0The collection is made in Pescara, Italy, from 100% natural, renewable and biodegradable Merino wool. In a first for Victoria Beckham, everything is fully traceable back to 5 Australian farms.<\/p>\n

When asked about how this collaboration came about, Victoria Beckham<\/a> tells GRAZIA “I was a judge for the International Woolmark Prize for three years running so we have a longstanding relationship.”\u00a0<\/i>With\u00a0Victoria and The Woolmark Company’s history of familiarity, this collaboration is truly an organic pairing. Beckham’s commitment to thoughtful design and materiality mixed with The Woolmark Company’s mission of sustainability through natural fibers mix perfectly for this capsule collection. “I think the work they (Woolmark) do to raise awareness around sustainability and support brands to be better in that space is just brilliant” Beckham says. “Quite early into my fashion industry career I\u00a0realized\u00a0that Merino wool was an essential natural fibre to the luxury fashion world – so I didn\u2019t hesitate to collaborate with the team when the opportunity came to create a capsule collection.”<\/i><\/p>\n

\"VICTORIA
Photo credit: Johnny Dufort. Courtesy of The Woolmark Company.<\/em><\/figcaption><\/figure>\n

 <\/p>\n

\n

“I\u2019ve loved designing this collection for both adults and children – not only are the knits timeless, considered wardrobe staples, they also inject fun into a look”<\/i><\/h3>\n

\u2014Victoria Beckham<\/h4>\n<\/blockquote>\n
\"VICTORIA
Photo credit: Johnny Dufort. Courtesy of The Woolmark Company.<\/em><\/figcaption><\/figure>\n

 <\/p>\n

Ahead of its release, get a glimpse into the ethically sourced Merino wool collection below:<\/h4>\n
<\/div><\/div><\/span>
\"\"<\/div>
VB X WOOLMARK CHUNKY MOULINE CONTRAST RIB POLONECK (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK CHUNKY MOULINE CONTRAST RIB POLONECK (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK LIGHTWEIGHT COLOURBLOCK CREWNECK (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK LIGHTWEIGHT COLOURBLOCK CREWNECK (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK TEXTURED MOULINE INTARSIA BEANIE (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK TEXTURED MOULINE INTARSIA BEANIE (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK_WIDE RIB MOULINE BEANIE AND SNOOD SET (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK TEXTURED MOULINE INTARSIA BEANIE (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK TEXTURED MOULINE INTARSIA SCARF (ADULTS)<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK TEXTURED MOULINE INTARSIA SCARF<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS CHUNKY MOULINE CONTRAST RIB CREWNECK<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS CHUNKY MOULINE CONTRAST RIB CREWNECK<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS LIGHTWEIGHT COLOURBLOCK CREWNECK<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS LIGHTWEIGHT COLOURBLOCK CREWNECK<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS TEXTURED MOULINE INTARSIA BEANIE AND SCARF SET<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS TEXTURED MOULINE INTARSIA BEANIE AND SCARF SET<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS WIDE RIB MOULINE BEANIE AND SNOOD SET<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS WIDE RIB MOULINE BEANIE AND SNOOD SET<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS WIDE RIB MOULINE BEANIE AND SNOOD SET.<\/figcaption><\/figure>
\"\"<\/div>
VB X WOOLMARK KIDS WIDE RIB MOULINE BEANIE AND SNOOD SET.<\/figcaption><\/figure><\/div><\/div>\n

 <\/p>\n

The 20-piece adult knitwear collection and 14-piece childrenswear collection launches October 21, 2021.\u00a0Prices range from $370 to $845, for the adult\u2019s collection and $240 to $255 for children\u2019s\u2014with children\u2019s collection available for ages 6-8, 8-10, 10-12 years.\u00a0Stockists for the collection<\/strong>: Saks Fifth Avenue, Zalando, Mytheresa, Harrods, LUISAVIAROMA, KaDaWe, Barneys Japan, TSUM, Al Srad Ltd, Grace, La Samaritaine, Retro AS Norway, Hudson\u2019s Bay.<\/p>\n","protected":false},"author":29107,"featured_media":38399,"template":"","format":"standard","categories":[17],"yoast_head":"\nExclusive: Victoria Beckham launches a knitwear collection in collaboration with The Woolmark Company - Grazia USA<\/title>\n<meta name=\"description\" content=\"British luxury fashion brand Victoria Beckham, known for its quiet, understated luxury, is extending that same thoughtful approach to luxury, with a curated capsule in collaboration with The Woolmark Company. 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