{"id":36398,"date":"2021-09-27T18:13:13","date_gmt":"2021-09-27T18:13:13","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=36398"},"modified":"2021-09-27T18:21:42","modified_gmt":"2021-09-27T18:21:42","slug":"awet-new-york-brand","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/awet-new-york-brand\/","title":{"rendered":"\u00c1wet New York Is More Than Just Another Loungewear Brand"},"content":{"rendered":"
\"\u00c3\u0081wet
Photo from \u00c1wet New York lookbook<\/figcaption><\/figure>\n

Designers typically draw inspiration for collections from their personal lives and backstory. The case is no different when it came to Eritrean-born, NYC-based designer \u00c1wet Woldegebrie of his eponymous label, \u00c1wet New York.<\/span><\/p>\n

Born out of the pandemic, \u00c1wet’s mission statement focuses on two commitments: harness the craftsmanship of garment workers to support them through the pandemic and create an iconic “Livewear” collection. But that’s not where the story stops, nor begins. As a child \u00c1wet grew up loving textiles (being that his dad was a tailor). In 1998 his family fled Eritrea and Ethiopia and moved around refugee camps until 2000 when he was granted asylum in the United States.\u00a0<\/span><\/p>\n

\"\u00c3\u0081wet
Photo from \u00c1wet New York lookbook<\/figcaption><\/figure>\n

\u00c1wet’s dedication is seen through his mastery in creating ethically sourced garments through a production commitment to diversity, equity, and inclusion. The effortlessly aesthetic, minimalistic approach to sweats and tees, makes it a no-brainer why the collection has been a hit. Celebs including Adele, Hailey Baldwin<\/a>, Lady Gaga, and more have already taken a fancy to the emerging brand<\/a>.<\/span><\/p>\n

His perseverance and hard work is a prime example of the quintessential “American dream.” To top it all off, the label also recently announced that they will be stocked in their first major retailer at<\/span>\u00a0Saks Fifth Avenue. Of course, you can still purchase directly from the brand site<\/a>.\u00a0<\/span><\/p>\n","protected":false},"author":29043,"featured_media":36399,"template":"","format":"standard","categories":[17,16],"yoast_head":"\n\u00c1wet New York Is More Than Just Another Loungewear Brand - Grazia USA<\/title>\n<meta name=\"description\" content=\"Born out of the pandemic, \u00c1wet's mission statement focuses on two commitments: harness the craftsmanship of garment workers to support them through the pandemic and create an iconic "Livewear" collection. 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