{"id":3634,"date":"2020-10-19T20:14:07","date_gmt":"2020-10-19T20:14:07","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=3634"},"modified":"2020-10-19T21:20:50","modified_gmt":"2020-10-19T21:20:50","slug":"diptyque-opens-two-new-nyc-locations","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/diptyque-opens-two-new-nyc-locations\/","title":{"rendered":"Diptyque Expands With New Brick-and-Mortar Locations"},"content":{"rendered":"

Confession: I only light a Diptyque candle if I have a fresh, unopened one on standby. Call me crazy, but I can’t bear the thought of my\u00a0<\/span>Diptyque collection<\/span><\/a>\u00a0dwindling. Lighting up the brand’s spicy\u00a0<\/span>Pomander Candle\u00a0<\/span><\/a>will easily make my day, but finishing it makes me embarrassingly sad.<\/span><\/p>\n

So when I stubbornly refuse to light them, my Diptyque candles serve as decor in my tiny \u2014 but decently chic! \u2014 studio apartment in New York City. If you’re new to the Parisian perfumer, let us paint a picture of the timeless home must-have. It’s easily recognized by oval-shaped black-and-white label and signature jumbled letters spelling out its fragrance.<\/span><\/p>\n

\"Diptyque
DIPTYQUE POMANDER CANDLE, $68 VIA DIPTYQUE. SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n

Chances are, though, you’re already a big fan of the brand, which has an impressive list of celebrity clients, including Meghan Markle, Nicole Richie, and Victoria Beckham \u2014 to name a few. Harry Styles even once admitted that he loves to travel with the brand’s spicy cinnamon Canelle Candle<\/a>. Chic!<\/p>\n

Diptyque has 22 (now 24) brick-and-mortar boutiques in the United States, or as the brand calls them, ateliers. The two newest locations recently landed in New York City: one on Prince Street in Manhattan and the other in Williamsburg, Brooklyn.<\/p>\n

\"Diptyque
Sketch of Diptyque’s new location in Williamsburg, Brooklyn, opening on Saturday, October 24.<\/figcaption><\/figure>\n

As the brand puts it, these new locations are inspired by “the special ambiance of Diptyque’s wax and fragrance workshops.” The new atelier’s interiors feature wood, aged steel, and plaster to resemble the factory where its products are made in France.<\/p>\n

Why is Diptyque so focused on ensuring that its interiors tell a story? Well, first of all, because it’s a Parisian brand. That said, <\/span>every\u00a0<\/span><\/em>detail matters. Second, the brand deems it crucial to keeping in line with the brand’s history. “Our story started with a store,” Julien Gommichon, president of the Americas for Diptyque, <\/span>told\u00a0<\/span><\/a>WWD. “<\/span><\/em>It’s\u00a0always the principle that each store feels connected to the community. It’s not just to showcase, but we try to immerse our clients in the Diptyque universe of arts and culture.”<\/span><\/p>\n

He continued, “When you celebrate the art of living through the senses, the notion of customers’ in-store connection is also a connection with the brand.”<\/p>\n

The interior of both boutiques will match, but the Prince Street location’s exterior will pay special tribute to the brand’s artistic background and the NYC art community. Diptyque is partnering with local artist C. Finley to create a Diptyque-themed mural that will live on Mott Street.<\/p>\n

\"Diptyque
A sketch of Diptyque’s new atelier opening on Prince Street in Manhattan on Saturday, October 17.<\/figcaption><\/figure>\n

Diptyque hasn’t always been solely synonymous with high-end candles and home decor influencers. When founders France Yves Coueslant, Christiane Gautrot and, Desmond Knox-Leet opened their first boutique in 1961, their focus was on fabrics and wallpaper.<\/p>\n

It wasn’t until 1963 that they unveiled their first three candles: Aub\u00e9pine, Cannelle, and Th\u00e9. And then, in 1968, Diptyque released its first Eau de Toilette, L’Eau. All of these scents are still available for purchase today at its original location on Boulevard Saint-Germain in Paris.<\/p>\n

Add the OG atelier to your list of must-see attractions for next time you’re in the City of Lights. If you’ve never been and you’re a Diptyque-lover it’s as important to see as the Eiffel Tower. Take our word for it.<\/p>\n

\"Diptyque
Diptyque founders France Yves Coueslant, Christiane Gautrot and Desmond Knox-Leet.<\/figcaption><\/figure>\n

It wasn’t until the 1990s that the brand made its way to the United States, originally only appearing in luxury department stores. As its brick-and-mortar empire continues to expand, we can hardly wait to see what’s next for the luxury perfumer.<\/p>\n","protected":false},"author":26537,"featured_media":3647,"template":"","format":"standard","categories":[30],"yoast_head":"\nDiptyque Opens Two New Boutiques in NYC | Grazia<\/title>\n<meta name=\"description\" content=\"Diptyque opened two new boutiques in New York City, one on Prince Street in Manhattan and the other in Williamsburg Brooklyn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/diptyque-opens-two-new-nyc-locations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diptyque Expands With New Brick-and-Mortar Locations\" \/>\n<meta property=\"og:description\" content=\"Diptyque opened two new boutiques in New 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