{"id":34809,"date":"2021-09-13T20:58:08","date_gmt":"2021-09-13T10:58:08","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=200589"},"modified":"2021-09-13T21:31:53","modified_gmt":"2021-09-13T21:31:53","slug":"telfar-new-york-fashion-week-telfar-tv","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/telfar-new-york-fashion-week-telfar-tv\/","title":{"rendered":"It’s Telfar’s World And We’re Just Living In It"},"content":{"rendered":"
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NEW YORK, NEW YORK – SEPTEMBER 12: (L-R) Jonte’ Moaning, Leilah Weinraub, Telfar Clemens and Kandis Williams speak during a presentation for Telfar during NYFW: The Shows on September 12, 2021 in New York City. (Photo by John Lamparski\/Getty Images)<\/figcaption><\/figure>\n

Never one to play by the rules, in lieu of a typical runway show for his New York Fashion Week presentation, Telfar Clemens instead staged a mock press conference for his coveted namesake label in lower Manhattan on Sunday.\u00a0<\/span><\/p>\n

VIP guests and journalists alike were ushered into a room where they were seated and lined up in front of a long table occupied by Clemens and friends of the brand, including A$AP Ferg, Kandis Williams, Jonte\u2019 Moaning, Ian Isaiah and Leilah Weinraub.<\/span><\/p>\n

Part fashion show, part installation, part performance art, Clemens used the opportunity to announce the launch of his next project: Telfar’s own television channel dubbed Telfar.TV. Describing Telfar.TV as a \u201cpublic access channel,\u201d Clemens said it will be \u201ca 24-hour, linear TV station.\u201d<\/span><\/p>\n

Telfar.TV will be a platform that will feature shows created in Telfar\u2019s studio. It will also be where Telfar\u2019s upcoming spring 2022 collection will be debuted, and where the brand\u2019s new collaborations with Ugg will be premiered. Furthermore, fans can send in their own videos or stories to be broadcast on the channel\u2014as long as their submission \u201chas a vibe.\u201d<\/span><\/p>\n

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NEW YORK, NEW YORK – SEPTEMBER 12: Telfar Clemens walks the runway during a presentation for Telfar during NYFW: The Shows on September 12, 2021 in New York City. (Photo by John Lamparski\/Getty Images)<\/figcaption><\/figure>\n

In a bid to stop bots from buying all of Telfar\u2019s highly sought-after products when they drop online, Telfar will now put out their own \u201cdrips\u201d on Telfar.TV\u2014releasing bags at random. Those trying to purchase one can scan QR codes, ensuring anyone who orders a bag will get one. \u201cWe release 10,000 bags each time, and 100,000 bots try and buy them,\u201d Isaiah explained before breaking into song with the lyrics \u201cdrips not drops.\u201d \u201cNow we\u2019re giving bags back to every single one of you.\u201d<\/span><\/p>\n

At the end of the event, Clemens wheeled out a surprise on carts covered by black cloth, immediately sending those in the audience wild. After a bit of teasing, Clemens lifted the cloth to reveal a Telfar duffel bag, which bears the \u201cTC\u201d logo on either side. Given the crowd\u2019s reaction, Telfar\u2019s reign over the fashion world is very much still going strong.\u00a0<\/span><\/p>\n

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NEW YORK, NEW YORK – SEPTEMBER 12: Designer Telfar Clemens speaks during a presentation for Telfar during NYFW: The Shows on September 12, 2021 in New York City. (Photo by John Lamparski\/Getty Images)<\/figcaption><\/figure>\n

The Telfar.TV app can be downloaded through Roku or Apple TV (or viewed on its <\/span>dedicated website<\/span><\/a>).<\/span><\/p>\n","protected":false},"author":9593,"featured_media":34810,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nTelfar Clemens announces the launch of Telfar.TV at New York Fashion Week<\/title>\n<meta name=\"description\" content=\"Never one to play by the rules, in lieu of a typical runway show for his New York Fashion Week presentation, Telfar Clemens instead staged a mock press conference for his coveted namesake label in lower Manhattan on Sunday.\u00a0VIP guests and journalists alike were ushered into a room where they were seated and lined up in front of a long table occupied by Clemens and friends of the brand, including A$AP Ferg, Kandis Williams, Jonte\u2019 Moaning, Ian Isaiah and Leilah Weinraub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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