{"id":325,"date":"2020-08-14T16:01:33","date_gmt":"2020-08-14T06:01:33","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=176550"},"modified":"2020-10-17T00:27:04","modified_gmt":"2020-10-17T00:27:04","slug":"bulgari-serpenti-through-the-eyes-of-ambush","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bulgari-serpenti-through-the-eyes-of-ambush\/","title":{"rendered":"The Woman Behind Bulgari\u2019s Latest Capsule Collection"},"content":{"rendered":"<figure id=\"attachment_176552\" aria-describedby=\"caption-attachment-176552\" style=\"width: 3185px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176552 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/200713_Bulgari_TM_002.jpg\" alt=\"Bulgari Ambush\" width=\"3185\" height=\"2585\" \/><figcaption id=\"caption-attachment-176552\" class=\"wp-caption-text\">Bella Hadid with the Bulgari Serpenti Top Handle Bag. Credit: Supplied.<\/figcaption><\/figure>\n<p>When Yoon Ahn first began dabbling in jewelry design, she did so ever so freely and on her own schedule. \u201c[My husband Verbal] and I weren\u2019t bound by time, we weren\u2019t bound by anything,\u201d she told <a href=\"https:\/\/www.vogue.fr\/jewelry\/profile\/story\/vogue-paris-fashion-festival-2018-yoon-ahn-ambush-dior-homme-conference\/4577\" target=\"_blank\"><em>French Vogue <\/em><\/a>in 2018. \u201cWe\u2019d just drop [a collection] when we felt like it.\u201d<\/p>\n<p>Tapped by Kanye West and Dior\u2019s Kim Jones, Yoon has been a fixture on the cult jewelry scene for some years now. But it\u2019s the Korean-American designer\u2019s collab with Bulgari that has people talking today. The capsule collection sees Yoon \u2013 who now goes by a singular name like Madonna and has her own label Ambush \u2013 take the venerable Italian luxury brand\u2019s iconic snake and reinterpret key pieces through her unique lens; the Serpenti top handle shoulder bag, the Serpenti belt bag and the Serpenti minaudi\u00e8re.<\/p>\n<p>\u201cFor this capsule collection I wanted to express the bold and contemporary character of Serpenti,\u201d Yoon explains. \u201cSnakes are wondrous and fascinating creatures of nature but with Bulgari they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.\u201d<\/p>\n<figure id=\"attachment_176563\" aria-describedby=\"caption-attachment-176563\" style=\"width: 2016px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176563 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/BULGARIxAMBUSH_PRODUCT_0375.jpg\" alt=\"Bulgari Ambush\" width=\"2016\" height=\"1344\" \/><figcaption id=\"caption-attachment-176563\" class=\"wp-caption-text\">The Bulgari X Ambush Serpenti Top Handle Shoulder Bag in black. Credit: Supplied.<\/figcaption><\/figure>\n<figure id=\"attachment_176565\" aria-describedby=\"caption-attachment-176565\" style=\"width: 2016px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176565 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/BULGARIxAMBUSH_PRODUCT_0222.jpg\" alt=\"Bulgari X Ambush\" width=\"2016\" height=\"1344\" \/><figcaption id=\"caption-attachment-176565\" class=\"wp-caption-text\">The Bulgari X Ambush Serpenti Belt Bags come with a removable belt and detachable shoulder strap, which can be worn around the waist, as a playful cross body or as a shoulder bag. Credit: Supplied.<\/figcaption><\/figure>\n<figure id=\"attachment_176562\" aria-describedby=\"caption-attachment-176562\" style=\"width: 2016px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176562 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/BULGARIxAMBUSH_PRODUCT0412.jpg\" alt=\"Bulgari X Ambush\" width=\"2016\" height=\"1344\" \/><figcaption id=\"caption-attachment-176562\" class=\"wp-caption-text\">The Bulgari X Ambush Serpenti minaudi\u00e8re comes in two versions &#8211; one in black Nappa leather and one in aluminium \u2013 the ultimate evening accessory. Credit: Supplied.<\/figcaption><\/figure>\n<p>Yoon\u2019s iterations of this classic aesthetic unlocks another chapter of the \u201cSerpenti Through The Eyes Of\u2026\u201d series (which launched in 2017). Yoon\u2019s version of Bulgari\u2019s famous snake was inspired by the tree python, a reptile native to the jungles and grassy marshes of South East Asia.<\/p>\n<figure id=\"attachment_176558\" aria-describedby=\"caption-attachment-176558\" style=\"width: 983px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176558 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/20018601.jpg\" alt=\"\" width=\"983\" height=\"655\" \/><figcaption id=\"caption-attachment-176558\" class=\"wp-caption-text\">Credit: Supplied.<\/figcaption><\/figure>\n<p>Fashioned in bold colors (read: cobalt blue, amethyst purple and bright green) and made with soft quilted Nappa leather, the snake is playful and fun \u2013 an urban approach that Bulgari\u2019s Accessory Unit Managing Director, Mireia Lopez Montoya, describes as an \u201centirely unexpected result.\u201d<\/p>\n<p>\u201cTo collaborate with a young, powerful woman like Yoon is for Bulgari an incredibly inspiring experience,\u201d Lopez Montoya says. \u201cThe visionary designer has reimagined our [Serpenti] icon of glamour with her unbridled creative approach\u2026Once more, the Bulgari snake amazes and surprises.\u201d<\/p>\n<figure id=\"attachment_176567\" aria-describedby=\"caption-attachment-176567\" style=\"width: 1080px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-176567 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/08\/109738197_878599092664270_1249755617590959848_n.jpg\" alt=\"Yoon\" width=\"1080\" height=\"1080\" \/><figcaption id=\"caption-attachment-176567\" class=\"wp-caption-text\">Ambush creative director Yoon. Credit: Instagram \/ @yoon_ambush<\/figcaption><\/figure>\n<p>The coveted limited edition won\u2019t last for long and while the Serpenti top handle shoulder bag and Serpenti belt bag are everyday staples (we&#8217;re obsessed with their hardware), it\u2019s the heart-shaped Serpenti minaudi\u00e8re in black Nappa leather or aluminium which will see many evenings at a bar when we indeed inhabit them again.<\/p>\n<p>Incredible artistry that knows no bounds.<\/p>\n<p><span class=\"price-style\">The collection \u2013 modeled by Bella Hadid \u2013 is available now for pre-order at bvlgari.com.<a href=\"https:\/\/www.bulgari.com\/en-au\/bags-and-accessories\/bvlgari-picks\/ambush-x-bvlgari\/?utm_source=Email&amp;utm_medium=Press%20Release&amp;utm_campaign=AMBUSH\" target=\"_blank\"> shop now.<\/a><\/span><\/p>\n<div class=\"content-gallery\"><div class=\"gallery-placeholder\"><div class=\"spinner\"><\/div><\/div><span class=\"gallery-pagination\"><\/span><div id=\"gallery-1\" class=\"gallery galleryid-325 gallery-columns- gallery-size-\"><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><\/div><\/div>\n","protected":false},"author":25,"featured_media":326,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yoon: The Woman Behind Bulgari\u2019s Latest Capsule Collection<\/title>\n<meta name=\"description\" content=\"The Italian luxury house looks to a young Tokyo-based visionary for its latest collab, Bulgari X Ambush. 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