{"id":32205,"date":"2021-08-16T18:22:44","date_gmt":"2021-08-16T18:22:44","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=32205"},"modified":"2021-08-16T18:22:44","modified_gmt":"2021-08-16T18:22:44","slug":"supreme-subway-l-train-mta-new-york-city","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/supreme-subway-l-train-mta-new-york-city\/","title":{"rendered":"The Supreme Box Logo Debuts on New York City Subway"},"content":{"rendered":"
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Photo courtesy Instagram | @supremenewyork<\/figcaption><\/figure>\n

Devoted consumers of Supreme will be pleased to know that as of Saturday their vaunted hype-culture brand will now be gracing the exterior of New York City<\/a>‘s subways. The train redecoration is the latest collaboration between the brand and NYC’s Metropolitan Transportation Authority (MTA).<\/p>\n

With speculations of the collaboration roaming Twitter, local reporter Vincent Barone confirmed the collaboration on August 11, writing, \u201cMTA tells me these are legit. One full Supreme-wrapped train will run on the L line, planned to roll out this weekend.” Barone continued, “This is the first time the MTA is doing a full train wrap outside of the Grand Central shuttle as a new way to raise $, an MTA rep says.\u201d<\/p>\n

Supreme’s Instagram page unveiled a full look of the L line plastered in its signature red box logo. Although supporters are raving over the makeover, it doubly promotes Supreme’s forthcoming Fall\/Winter 2021 collection.<\/p>\n

While the location of the rail car seems to be randomly selected, its positioning was actually not left up to chance. According to\u00a0Business Insider<\/em>, the L line \u2014 which traverses between 8th Avenue in Chelsea, Manhattan and Rockaway Parkway in Canarsie, Brooklyn \u2014 makes a particular stop in Williamsburg. The neighborhood itself is home to a “cross-section of cultures,” from affluent millennials to trend-adoring Gen Zers. This varied group comprises much of Supreme’s core base.<\/p>\n

This jaw-dropping collaboration comes four years after a previous partnership with NYC’s MTA where the brand introduced its cult audience to a new offering: a subway MetroCard. If the past partnership, which flooded stations with throngs of consumers, is any indication of the rapturous welcome that the wrapped subways will receive, die-hard supporters may want to board before it is too late. As of late, MTA hasn’t announced when the subway advert will end.<\/p>\n

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MTA tells me these are legit. One full Supreme-wrapped train will run on the L line, planned to roll out this weekend. This is the first time the MTA is doing a full train wrap outside of the Grand Central shuttle as a new way to raise $, an MTA rep says. https:\/\/t.co\/QZOIrebWvF<\/a><\/p>\n

— Vincent Barone (@vinbarone) August 11, 2021<\/a><\/p><\/blockquote>\n