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Le Vian, a family-owned jewelry company with roots going as far back as the 15th century, will participate in this year’s JCK event in Las Vegas. With this upcoming show, Le Vian will bring with it a collection of jewelry that embraces beauty and an optimistic outlook towards the future. As a company that is a watchdog for celebrity trends, Le Vian brings with it a promise of relevancy and adaptability as trends shift and move in the contemporary style landscape.<\/p>\n
GRAZIA USA sat down with CEO of Le Vian, Eddie LeVian, to talk this year’s catwalk at JCK, the company’s private collection of jewels, keeping your finger on the style pulse and what it takes to tackle an olympian effort such as coordinating a catwalk for this year’s differently-shaped event.<\/p>\n
Q:\u00a0What is inspiring you for this year’s catwalk?<\/strong> Q:<\/strong>\u00a0What makes the cut as a\u00a0future trend at Le Vian?<\/strong> Q:\u00a0What will be different\u00a0this year?<\/strong> Q:\u00a0What does it take to stage a glittering catwalk show for Le Vian’s VIP audience in Vegas?<\/strong>
\nEddie LeVian: \u00a0<\/strong>For years, I have admired how the annual consumer electronics show leverages its appeal as a platform to tell the world what products are about to hit the market in the coming year. With that in mind, JCK is the biggest annual jewelry industry event in the Western hemisphere and that’s why for Le Vian,\u00a0JCK is such a key moment each year as we unveil our trend forecast\u00a0for the year ahead.\u00a0For 2022, Le Vian\u00a0will bring\u00a0to life three central motifs \u2013\u00a0Positivity, Love and Resilience<\/strong>. Our message of\u00a0Positivity is inspired\u00a0by sunshine and its various iterations, alluding to sunny days ahead.\u00a0Resilience comes in the form of an increasingly popular metal, platinum, which becomes tougher\u00a0with every knock, a notion now so apt and strengthening.<\/p>\n
\nEddie LeVian:<\/strong>\u00a0There are 3 factors that come into play. With Le Vian being\u00a0a favorite with Hollywood celebrities from Rihanna to J. Lo and Addison Rae, we watch celebrity trends closely. But what is also very valuable and enables\u00a0us to have\u00a0our finger on the pulse of what’s trending\u00a0is our strong connection with our collectors who give us regular feedback, often via the thousands of trunk shows we hold annually\u00a0through our thousands of authorized Le Vian retailers. In addition, we enjoy close relationships with top fashion editors who share with us\u00a0their insights into the interplay between fashion and jewelry trends.<\/p>\n![\"\"](\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/08\/Eddie-LeVian.jpg?w=300\")
\nEddie LeVian:\u00a0<\/strong>\u00a0There will be more interactivity at the event, including the ability for remote and in-person attendees to vote on the trends. We’ll also be showing rarefied jewels from the LeVian family’s private collection including highly prized padparadscha sapphire parures, or jewelry sets.<\/p>\n
\nEddie LeVian:\u00a0<\/strong>\u00a0At the heart of the preparation for Le Vian’s 2022 Vegas catwalk, lies the conception, design and production of thousands of individual designs that encapsulate the 7 trends we’ll be unveiling\u00a0on August 29. It’s an enormous operation that takes up most of the year prior to the event.\u00a0Le Vian is a jewelry brand but increasingly, with our burgeoning social media channels and investments in broadcast-quality film and online\u00a0TV and video production,\u00a0we are also very much in the entertainment\u00a0business. Staging the Vegas catwalk is\u00a0almost like\u00a0putting together a televised\u00a0awards ceremony.<\/p>\n