{"id":31511,"date":"2021-08-05T19:03:47","date_gmt":"2021-08-05T19:03:47","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=31511"},"modified":"2021-08-05T19:03:47","modified_gmt":"2021-08-05T19:03:47","slug":"kim-kardashian-rocks-famous-curves-in-skims-collection-and-now-we-want-skims","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kim-kardashian-rocks-famous-curves-in-skims-collection-and-now-we-want-skims\/","title":{"rendered":"Kim Kardashian Rocks Famous Curves In Skims Collection And Now We Want Skims"},"content":{"rendered":"
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Credit: Skims<\/figcaption><\/figure>\n

Kim Kardashian has proudly showed off her famous curves in a very skimpy and figure-hugging “everyday go-to” outfit. The reality star turned businesswoman wore her new Skims collection<\/a> and took to Instagram to share a very casual video as she rode the elevator with friends.<\/p>\n

Rocking a greige pairs of leggings and matching crop top, the mom-of-four posed in the outfit, turning to the sides so fans could see her washboard abs and tight waist. Classic Kim.<\/p>\n

“I am wearing the outdoor collection today, this is my everyday go-to, I love it, it’s the leggings and a little top, I’m obsessed,” she shared, as her friends stood off to the side of the camera against the wall.<\/p>\n

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Credit: Instagram<\/figcaption><\/figure>\n

Skims launched in 2019 and US sales proved it was a major hit with women.<\/p>\n

\u201cI\u2019ve always worn shapewear and I really wanted to start a shapewear line,” she told Grazia in 2020<\/a>. “But there was always something wrong with what I felt was out there. Especially the shade range. I couldn\u2019t even find my colour tone in shapewear.\u201d<\/p>\n

She would buy pieces and dye them with teabags in the kitchen sink. \u201cI thought, \u2018wow, if I can\u2019t find a shade colour, think of all the women out there who couldn\u2019t find their colour either\u2019. I found something I felt was missing in the market-place and made sure we filled it.<\/p>\n

US advertising for SKIMS featured women including Queen and Slim actor Jodie Turner-Smith and pardoned former federal prisoner and law reform activist, Alice Marie Johnson. Diversity casting for ads, she said \u201cwasn\u2019t even a question. That was what we had to do. That was why I invented the brand. It was why I created shapewear, so that my friends and every woman out there have undergarments that are representative. It wasn\u2019t even a thought when we were casting, like \u2018oh, we have to be strategic and make it this way\u2019. It wasn\u2019t an option. This is just what this brand is.”<\/p>\n

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A post shared by SKIMS (@skims)<\/a><\/p>\n<\/div>\n<\/blockquote>\n