{"id":30389,"date":"2021-07-22T14:38:41","date_gmt":"2021-07-22T04:38:41","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=197622"},"modified":"2021-07-22T09:01:08","modified_gmt":"2021-07-22T09:01:08","slug":"bianca-balti-light-blue-interview","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bianca-balti-light-blue-interview\/","title":{"rendered":"Bianca Balti On What Goes Into Creating An Iconic Fragrance Campaign"},"content":{"rendered":"

It’s well-known how strong the ties are between scent and a sense of place. For Dolce & Gabbana, its iconic Light Blue fragrance is synonymous with Capri \u2014 a tiny island off the south coast of Italy. Characterized by zesty citrus, salty air and skin that’s been warmed by the sun, it’s a fragrance that speaks to the joys of summer: light, warmth, romance and the sea.<\/p>\n

The associated Light Blue campaigns over the years have added to the narrative. Shot repeatedly in Capri \u2014 in the grandeur of the faraglioni \u2014 the iconic images have long captured the essence of the fragrance. It’s fitting then that the modern face is Bianca Balti, an Italian model with an incredibly successful career in the fashion industry.<\/p>\n

Here, we speak to Balti on the making of such iconic imagery, her relationship with scent and the beauty rituals she subscribes to.<\/p>\n

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\"\"Dolce & gabbana light blue forever pour femme<\/span>\u00a0SHOP NOW<\/a><\/span><\/p>\n

GRAZIA: You\u2019ve been working with Dolce & Gabbana for many years now. How has your relationship evolved?<\/span><\/p>\n

BIANCA: My relationship with Dolce&Gabbana has evolved like a love story! We first fell in love with each other, and now the love and respect between us has grown into a mature relationship. It\u2019s great, as a model, to be embraced by the brand through different phases of my life. And it\u2019s an honor for me to keep being part of this family.<\/p>\n

GRAZIA: Light Blue has become such an iconic fragrance since it launched twenty years ago. What kind of feelings does the scent evoke for you?<\/span><\/p>\n

BIANCA: Light Blue was actually my very first perfume. My aunt gave it to me as a Christmas present when I was in high school and ever since then, it has always conjured for me the most carefree and emotionally intense year of my life.<\/p>\n

GRAZIA: Tell us about shooting the latest campaign in Capri \u2013 what was the whole experience like?<\/span><\/p>\n

BIANCA: The whole experience was like a dream. It\u2019s really hard to pick the best moment! I would probably say the most memorable moment was being in the light blue sea with David, being kissed by the sun on such a beautiful September day. But then there were the magical dinners in town with the whole crew \u2013 those were so special too.<\/p>\n

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A post shared by Bianca Balti (@biancabalti)<\/a><\/p>\n<\/div>\n<\/blockquote>\n