{"id":30157,"date":"2021-07-20T15:51:02","date_gmt":"2021-07-20T15:51:02","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=30157"},"modified":"2021-07-20T15:55:08","modified_gmt":"2021-07-20T15:55:08","slug":"gucci-100-thieves-collaboration-esports","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/gucci-100-thieves-collaboration-esports\/","title":{"rendered":"Gucci Continues Its Exploration of Esports With 100 Thieves Collaboration"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30172\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/gucci-100-thieves.png\" alt=\"gucci-100-thieves\" width=\"1024\" height=\"576\" data-gz_credit=\"Credit: Gucci\" \/> Gucci is undoubtedly having a tremendous year filled with exciting launches ( I mean, it is the luxury house&#8217;s 100th anniversary.) First, back in April <a href=\"https:\/\/graziamagazine.com\/us\/articles\/gucci-balenciaga-aria-collaboration\/\">Gucci Aria<\/a> brought us a Balenciaga &#8220;hacking,&#8221; then Gucci Garden&#8217;s immersive multimedia experience launching the brand into the digital space. The Latest? The brand continues to explore the physidigital world with a limited edition collection launching July 19 with 100 Thieves, the gaming industry&#8217;s first lifestyle brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Louis Vuitton, <a href=\"https:\/\/mail.google.com\/mail\/u\/0\/?ogbl#sent\/FMfcgzGkZQHbpwbKFvRPcxSrzwcMhmQc?projector=1&amp;messagePartId=0.1\" target=\"_blank\">Burberry<\/a>, and Anna Sui are all hopping on the esports bandwagon with in-game looks debuting on popular games like The Sims and\u00a0<\/span><em><span data-preserver-spaces=\"true\">Animal Crossing<\/span><\/em><span data-preserver-spaces=\"true\">, CGI models, and IRL capsules the past few months&#8211;And rightfully so. The gaming world has proven to show interest in fashion and stan luxury brands, the same as any fandom in traditional sports. Just take the digital <a href=\"https:\/\/graziamagazine.com\/us\/articles\/digital-gucci-dionysus-bag\/\">Gucci Bag<\/a> that sold for over $4000 on the gaming platform Roblox.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30173\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/gucci-100-thieves-1.png\" alt=\"gucci-100-thieves\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: Gucci\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8220;The collaboration draws on the shared values of Gucci and 100 Thieves,&#8221; the House said in a release shared with GRAZIA &#8220;both companies passionately believe in diversity and self-expression, championing the importance of being able to hold a personal point of view without feeling limited by convention,&#8221;\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">100 Thieves was founded in 2017 by Matthew Haag, a professional gamer who some gamers may remember as NaDeSHoTgets. The brand gets its inspo from the likes of Supreme, Jordan, and OVO. Haag&#8217;s main purpose is to highlight that gamers can be hypebeast too and supply them with in game (and IRL) merch to fit their aesthetic. The company is also a collective of top-tier gamers, holding world championships in\u00a0<\/span><em><span data-preserver-spaces=\"true\">Call of Duty<\/span><\/em><span data-preserver-spaces=\"true\">,\u00a0<\/span><em><span data-preserver-spaces=\"true\">League of Legends,\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">and\u00a0<\/span><em><span data-preserver-spaces=\"true\">Fortnite<\/span><\/em><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Gucci x 100 Thieves collaboration comes to form in a series of limited edition (200 to be exact) backpacks from Gucci&#8217;s Off The Grid line, presented in a new bright red hue, three utilitarian pockets, and an emblem with Gucci and 100 Thieves logo. The capsule is now available to purchase exclusively for users who are registered with a MY GUCCI account. Each backpack retails for $2500.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"100Thieves x Gucci\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-GCLeq83Ezg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":29043,"featured_media":30172,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gucci Continues It&#039;s Exploration Into Esports With 100 Thieves - GRAZIA<\/title>\n<meta name=\"description\" content=\"Gucci has partnered with esports platforms The Sims, Roblox, Pok\u00e9mon Go, and Animal Crossing over the past year on virtual clothing for in game avatars. 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