{"id":29466,"date":"2021-07-14T11:13:22","date_gmt":"2021-07-14T01:13:22","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=197065"},"modified":"2021-07-14T08:32:21","modified_gmt":"2021-07-14T08:32:21","slug":"kate-moss-skims","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/","title":{"rendered":"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again?"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRRsOwRMFc6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CRRsOwRMFc6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CRRsOwRMFc6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Kim Kardashian West (@kimkardashian)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>It was the early 90s when Kate Moss was catapulted to fame thanks to her appearances in Calvin Klein campaigns and the sorts. Today the supermodel returned to her roots as the face of Kim Kardashian&#8217;s shapewear giant, SKIMS.<\/p>\n<p>Working with longtime Kardashian collaborator and photographer Donna Trope, Moss posed in the brand&#8217;s plunging bralettes, cozy loungewear and teeny tiny underwear. And honestly, the fashion icon hasn&#8217;t aged a day.<\/p>\n<p>According to the 47-year-old, the partnership was an organic one. \u201cI\u2019ve been a fan of SKIMS since day one,\u201d Moss says. \u201cWhat Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly: I wear it, my daughter wears it \u2013 even my mum wears it!\u201d<\/p>\n<p>\u201cI first met Kate in 2014 through Riccardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty \u2013 we\u2019ve been friends ever since!,\u201d Kardashian tweeted at the release of the campaign. \u201cShe is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of @SKIMS this Summer!&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Introducing Kate Moss for <a href=\"https:\/\/twitter.com\/skims?ref_src=twsrc%5Etfw\" target=\"_blank\">@SKIMS<\/a>. I first met Kate in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty &#8211; we\u2019ve been friends ever since! <a href=\"https:\/\/t.co\/JXqEGl9r03\" target=\"_blank\">pic.twitter.com\/JXqEGl9r03<\/a><\/p>\n<p>&mdash; Kim Kardashian West (@KimKardashian) <a href=\"https:\/\/twitter.com\/KimKardashian\/status\/1414963146230362115?ref_src=twsrc%5Etfw\" target=\"_blank\">July 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In early July the collaborative duo <a href=\"https:\/\/graziamagazine.com\/articles\/kim-kardashian-kate-moss-vatican-city\/\" target=\"_blank\" rel=\"noopener\">embarked on a tour of Vatican City together<\/a> with Moss&#8217; daughter, Lila Moss.<\/p>\n<p>SKIMS first entered the market in 2019 and was praised for its game-changing shapewear. \u201cI thought, \u2018Wow, if I can\u2019t find a shade color, think of all the women out there who couldn\u2019t find their color either\u2019,\u201d Kardashian told <a href=\"https:\/\/graziamagazine.com\/articles\/kim-kardashian-west-grazia-cover\/\" target=\"_blank\" rel=\"noopener\"><em>GRAZIA<\/em><\/a>. \u201cI found something I felt was missing in the marketplace and made sure we filled it.\u201d<\/p>\n<p>Last month it was announced that the brand would provide the undergarments and pyjamas <a href=\"https:\/\/graziamagazine.com\/articles\/kim-kardashian-skims-olympics\/\" target=\"_blank\" rel=\"noopener\">for Team USA<\/a> Olympians and Paralympians at the 2020 Tokyo Olympic Games.<\/p>\n<p>Last week it was revealed Kardashian&#8217;s beauty line <a href=\"https:\/\/graziamagazine.com\/articles\/kkw-beauty-closing\/\" target=\"_blank\" rel=\"noopener\">KKW would be closing<\/a>\u00a0for a rebrand.<\/p>\n","protected":false},"author":1627,"featured_media":29467,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again? - Grazia USA<\/title>\n<meta name=\"description\" content=\"It was the early &#039;90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian&#039;s shape wear giant, Skims.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again?\" \/>\n<meta property=\"og:description\" content=\"It was the early &#039;90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian&#039;s shape wear giant, Skims.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-14T08:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/ezgif.com-gif-maker-2-2.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/\",\"name\":\"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again? - Grazia USA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2021-07-14T01:13:22+00:00\",\"dateModified\":\"2021-07-14T08:32:21+00:00\",\"description\":\"It was the early '90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian's shape wear giant, Skims.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again? - Grazia USA","description":"It was the early '90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian's shape wear giant, Skims.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/","og_locale":"en_US","og_type":"article","og_title":"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again?","og_description":"It was the early '90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian's shape wear giant, Skims.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/","og_site_name":"Grazia USA","article_modified_time":"2021-07-14T08:32:21+00:00","og_image":[{"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/ezgif.com-gif-maker-2-2.gif","width":588,"height":331,"type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/","url":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/","name":"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again? - Grazia USA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2021-07-14T01:13:22+00:00","dateModified":"2021-07-14T08:32:21+00:00","description":"It was the early '90s when Kate Moss was catapulted to fame thanks to her slew of appearances in Calvin Klein campaigns. Today the supermodel returned to her roots as the face of Kim Kardashian's shape wear giant, Skims.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/kate-moss-skims\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Kate Moss Is The Face Of Skims \u2013 And Is It 1990 Again?"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/29466"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/1627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/29467"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=29466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=29466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}