{"id":2927,"date":"2020-10-13T01:21:34","date_gmt":"2020-10-13T01:21:34","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=2927"},"modified":"2020-10-14T20:02:04","modified_gmt":"2020-10-14T20:02:04","slug":"best-sustainable-styles-of-the-2020-green-carpet-fashion-awards","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/best-sustainable-styles-of-the-2020-green-carpet-fashion-awards\/","title":{"rendered":"The Best Sustainable Styles Of The 2020 Green Carpet Fashion Awards"},"content":{"rendered":"

The first-ever virtual Green Carpet Fashion Awards took place on Saturday, October 10, honoring \u201cthe best of sustainable fashion.\u201d The ceremony, which was streamed on YouTube from a digital-rendering of Milan\u2019s iconic opera house La Scala, was hosted by Eco-Age consultancy founder Livia Firth in collaboration with Italian fashion body the Camera Nazionale della Moda Italiana.<\/p>\n

Launched in Milan in 2017, the GCFAs are the only awards ceremony to honor both the handprint of fashion (the human capital that goes into the making of fashion) and acknowledge the footprint (the natural capital and environmental impact) of fashion at this level.<\/p>\n

Due to the ongoing pandemic, the 2020 GCFA ceremony relied heavily on technology. Directed by Grammy-nominated Giorgio Testi and produced by Emmy Award winner Pulse Films, the revolutionary show combined cinematic footage with a fusion of augmented reality and visual FX created using real-time game engines, and with the world\u2019s leading talent and opinion formers appearing as holograms courtesy of ARHT Media.<\/p>\n

\u201cWhen we started to look around at what other people were doing in the event space, everything that was happening online: concerts, virtual ceremonies. It all felt very like the middle ages of technology,\u201d said Livia Firth, founder of Eco-Age and the GCFAs. \u201cWe thought, you must be able to do something better and bigger.\u201d<\/p>\n

The evening was hosted by Carlo Capasa, the chairman of the Camera Nazionale and actor Colin Firth, founder of the Green Carpet Challenge, which promotes making sustainable red carpets choices.<\/p>\n

Zendaya was awarded the 2020 GCFA Visionary Award. According to a statement, the 24-year-old won the award as she \u201cnot only has long been leading the charge to increase both inclusivity and diversity in fashion, but she has persevered in how she can personally make a difference in the industry, using her platform as an actor and as a creative, to open doors and give a voice to those who otherwise would not be able to showcase their talent.\u201d<\/p>\n

\"2020<\/p>\n

During her virtual acceptance speech, the Emmy winning actress wore a vintage silk column evening gown embroidered with paillettes, beads, and Medusa heads shoulder straps from Gianni Versace\u2019s 1996 collection.<\/p>\n

“People forget that vintage is sustainable; it\u2019s a way to reduce waste,” her stylist Law Roach told British Vogue adding that the fashion choice was inspired by the year Zendaya was born.<\/p>\n

“I think fashion has always truly lived in my heart,\u201d the Euphoria<\/em> star said in her acceptance speech. \u201cEver since I was very, very young I loved clothes. And I think it\u2019s so much more than just clothes. I think it\u2019s an art, it\u2019s emotion, it\u2019s feeling and to me through clothes I\u2019ve been able to find myself and be more confident in myself as a young woman, growing into my womanhood. And also throughout my career, I\u2019ve had the privilege of being able to showcase other and different types of beauties through the work that I get to do.”<\/p>\n

\u00a0The Independent Designer Award, which spotlights creatives who practice sustainability principles went to Sindiso\u00a0Khumalo.\u00a0 The South African- fashion designer’s most recent runway show, for spring 2021 was inspired by the life of abolitionist Harriet Tubman.<\/span><\/p>\n

\"Sindiso\u00a0Khumalo\"<\/p>\n

“I started my brand with the premise of being a modern-day Robin Hood, to make luxury clothing that will eventually help the poorest and most vulnerable in our society, to create a change for our continent and to create a new future for our youth,” she said in her acceptance speech.<\/span><\/p>\n

Progetto Quid won the CNMI Responsible Disruption Award, which was presented by the iconic model Iman. The ethical and sustainable fashion brand creates limited-edition collections of clothes and accessories by recovering otherwise wasted high-quality textiles from prestigious fashion brands. These fabrics are regenerated into beautiful collections and manufactured by people \u2014 mostly women \u2014 with vulnerable pasts, who find in Quid a new beginning.\u00a0<\/span><\/p>\n

\"Colin<\/p>\n

South African-born actress and human rights activist Nomzamo Mbatha <\/span>presented t<\/span>he North Star Award, which went to the United Nations for its Sustainable Development Goals and was accepted on behalf of the organization and its U.N. Alliance for Sustainable Fashion by Tatiana Valovaya, the director-general of the United Nations at Geneva. <\/span>Firth also presented the Art of Craftsmanship Award to the artisans of the country of Italy.\u00a0<\/span><\/p>\n

Each of the evening\u2019s five awards statuettes was designed by Chopard in ethical gold.<\/span><\/p>\n

Scroll through the gallery below to see more sustainable styles from the digital event.<\/p>\n

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I think she\u2019s the prettiest girl in the world…. @zendaya for the Green Carpet Fashion Awards wearing @bulgari and Archive @versace from Fall 1996 collection… the same year she was born!!! Oh hey @darnellappling<\/a><\/p>\n

A post shared by Law Roach<\/a> (@luxurylaw) on