{"id":28827,"date":"2021-07-07T16:45:37","date_gmt":"2021-07-07T16:45:37","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=28827"},"modified":"2021-07-07T17:06:47","modified_gmt":"2021-07-07T17:06:47","slug":"bts-louis-vuittons-fall-winter-2021-menswear","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/","title":{"rendered":"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation"},"content":{"rendered":"<figure id=\"attachment_28831\" aria-describedby=\"caption-attachment-28831\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-28831\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/E5pR9t-X0AUHsmx-e1625675539430.jpg?w=1024\" alt=\"BTS for Louis Vuitton\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-28831\" class=\"wp-caption-text\">BTS (Image courtesy of Louis Vuitton)<\/figcaption><\/figure>\n<p>BTS have made their <a href=\"https:\/\/graziamagazine.com\/us\/articles\/louis-vuitton-creates-a-space-odyssey-in-the-suburbs-of-paris\/\">Louis Vuitton<\/a> debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today. The 10-plus minute video, directed by South Korean filmmaker Jeon Go-woon and featuring a moody soundtrack curated and mixed by LV music director Benji B, showcases 34 new looks modeled by BTS\u2019s Jin, Suga, J\u2019Hope, RM, Jimin, V and Jungkook alongside other models. Filmed at Seoul\u2019s Bucheon Art Bunker B39, the presentation finds the band wandering a stark industrial setting punctuated by red highlights, including and inflatable monster and a mini blimp emblazoned with the word \u201cHope.\u201d<\/p>\n<p>\u201cSeoul has such a unique energy and BTS embody this vibe completely,\u201d LV men\u2019s artistic director <a href=\"https:\/\/graziamagazine.com\/us\/articles\/louis-vuitton-menswear-spring-summer-2022\/\">Virgil Abloh<\/a> told <a href=\"https:\/\/wwd.com\/fashion-news\/designer-luxury\/bts-louis-vuitton-show-men-virgil-1234873977\/\" target=\"_blank\"><em>WWD<\/em><\/a> of the presentation. \u201cThey add their spin to the collection, make it their own and take it to new heights.\u201d<\/p>\n<p>The collection, according to a tweet on LV\u2019s official <a href=\"https:\/\/twitter.com\/LouisVuitton\" target=\"_blank\">Twitter<\/a> account, \u201cinvestigates the unconscious biases instilled in our collective psyche by the archaic norms of society.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Men&#039;s Fall-Winter 2021 Show in Seoul with House Ambassadors BTS | LOUIS VUITTON\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KsH_V0D4PyA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The short film marks the band\u2019s debut as Louis Vuitton\u2019s latest global brand ambassadors. The partnership was <a href=\"https:\/\/www.rollingstone.com\/product-recommendations\/lifestyle\/bts-louis-vuitton-suits-ambassadors-1160231\/\" target=\"_blank\">announced<\/a> back in April to the delight of BTS\u2019s legions of fans, known as \u201cThe Army.\u201d<\/p>\n<p>\u201cBecoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,\u201d the band said in a statement released at the time. Abloh added that he hoped the collaboration would add \u201ca modern chapter to the House, merging luxury and contemporary culture.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/BTS?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#BTS<\/a> for <a href=\"https:\/\/twitter.com\/hashtag\/LouisVuitton?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#LouisVuitton<\/a>. Joining as new House Ambassadors, the world renowned Pop Icons <a href=\"https:\/\/twitter.com\/bts_bighit?ref_src=twsrc%5Etfw\" target=\"_blank\">@bts_bighit<\/a> are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. <a href=\"https:\/\/t.co\/WzRHWb3piB\" target=\"_blank\">pic.twitter.com\/WzRHWb3piB<\/a><\/p>\n<p>&mdash; Louis Vuitton (@LouisVuitton) <a href=\"https:\/\/twitter.com\/LouisVuitton\/status\/1385428216966533122?ref_src=twsrc%5Etfw\" target=\"_blank\">April 23, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>And as if today\u2019s presentation wasn\u2019t enough to make the Army lose their minds, there\u2019s another BTS take-over on the way. <em>The Tonight Show<\/em> just announced that the band is returning for a two-night stand next week, promising performances of their hits \u201cPermission to Dance\u201d and \u201cButter.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Permission to freak out?! <a href=\"https:\/\/twitter.com\/BTS_twt?ref_src=twsrc%5Etfw\" target=\"_blank\">@BTS_twt<\/a> is returning to <a href=\"https:\/\/twitter.com\/hashtag\/FallonTonight?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#FallonTonight<\/a> next week! \ud83d\udc9c<\/p>\n<p>Tune in for a 2 day takeover event with performances of <a href=\"https:\/\/twitter.com\/hashtag\/PermissionToDance?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#PermissionToDance<\/a> &amp; <a href=\"https:\/\/twitter.com\/hashtag\/Butter?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#Butter<\/a> Tues 7\/13 &amp; Wed 7\/14! \ud83d\udd7a <a href=\"https:\/\/t.co\/RBc6OR5OLz\" target=\"_blank\">pic.twitter.com\/RBc6OR5OLz<\/a><\/p>\n<p>&mdash; The Tonight Show (@FallonTonight) <a href=\"https:\/\/twitter.com\/FallonTonight\/status\/1412803804039352320?ref_src=twsrc%5Etfw\" target=\"_blank\">July 7, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"author":29097,"featured_media":28831,"template":"","format":"standard","categories":[23,38,17,3292,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation<\/title>\n<meta name=\"description\" content=\"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation\" \/>\n<meta property=\"og:description\" content=\"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-07T17:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/E5pR9t-X0AUHsmx-e1625675539430.jpg?fit=1080%2C607\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/\",\"name\":\"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2021-07-07T16:45:37+00:00\",\"dateModified\":\"2021-07-07T17:06:47+00:00\",\"description\":\"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation","description":"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/","og_locale":"en_US","og_type":"article","og_title":"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation","og_description":"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/","og_site_name":"Grazia USA","article_modified_time":"2021-07-07T17:06:47+00:00","og_image":[{"width":1080,"height":607,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/E5pR9t-X0AUHsmx-e1625675539430.jpg?fit=1080%2C607","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/","url":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/","name":"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2021-07-07T16:45:37+00:00","dateModified":"2021-07-07T17:06:47+00:00","description":"BTS have made their Louis Vuitton debut! The seven members of the biggest boy band in the world are the stars of the French fashion house\u2019s Fall-Winter 2021 Menswear presentation, which premiered online today.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/bts-louis-vuittons-fall-winter-2021-menswear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Watch: BTS Star In Louis Vuitton\u2019s Fall-Winter 2021 Menswear Presentation"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/28827"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/29097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/28831"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=28827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=28827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}