{"id":28826,"date":"2021-07-07T18:02:19","date_gmt":"2021-07-07T18:02:19","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=28826"},"modified":"2021-07-08T15:43:59","modified_gmt":"2021-07-08T15:43:59","slug":"runway-ny-launch","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/runway-ny-launch\/","title":{"rendered":"Runaway New York Is Making Streetwear For The New Generation"},"content":{"rendered":"<figure id=\"attachment_28838\" aria-describedby=\"caption-attachment-28838\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28838\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/runaway-new-york.png\" alt=\"Runaway New York\" width=\"1024\" height=\"576\" data-gz_credit=\"Credit: Runaway New York\" \/><figcaption id=\"caption-attachment-28838\" class=\"wp-caption-text\">Photo from SS21 lookbook<\/figcaption><\/figure>\n<p>Minimalistic streetwear is undoubtedly having a moment right now. With celebrities and high fashion brands venturing into the space, it seems like an appropriate time for emerging designers to explore the sought-after category. However, when it comes to Gen Z&#8217;er Jagger Walk, the reason is a little more personal. Designing clothes for people, his own age was Walks&#8217; reason for launching his streetwear line, Runaway New York. Walk is now dropping his second collection for the brand which is meant to evoke an \u201cescape from your comfort zone.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28840\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/runaway-new-york-1.png\" alt=\"Runaway New York\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: Runaway New York\" \/><\/p>\n<p>In times of work from home (in the case of then 19-year-old Jagger, school from home) the coronavirus pandemic ushered a new era of leisurewear tapping into ready-to-wear. Made for every occasion, Runaway New York&#8217;s summer capsule collection is complete with stylish yet comfy sweatsuits in white, black, grey, and beige stamped with the brand&#8217;s logo. The pieces are inspired by Walks&#8217; friends and peers and what his generation actually wants. The collection also includes an array of accessories from muted baseball caps to pendant necklaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28842\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/07\/runaway-new-york-3.png\" alt=\"Runaway New York\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: Runaway New York\" \/><\/p>\n<p>The New York native is now expanding his streetwear line into a full-fledged lifestyle brand. Jagger is set to release his &#8220;Before Noon&#8221; candle as part of his Summer capsule collection. Distinguished by jasmine, black currant, that transitions to sandalwood, amber, vanilla, and balsam as the candle continues to burn.<\/p>\n<p>\u201cThe release of the Before Noon candle is the beginning of Runaway New York objects and oddities.\u201d Walk said in an exclusive statement to <em>GRAZIA<\/em>. &#8220;The release of the Before Noon candle will enable people to showcase their taste in home decor. With quality and comfort being paramount to Runaway New York, its lifestyle products will evoke the brand\u2019s ethos.&#8221; As the brand grows Walk plans to expand his line-exhibiting his stylistic sensibilities with increasingly diverse offerings.<\/p>\n<p>The summer capsule collection including the &#8220;Before Noon&#8221; candle officially launches on July 16<\/p>\n","protected":false},"author":29043,"featured_media":28838,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Runaway New York Ventures Into Lifestyle For SS21 Drop - Grazia<\/title>\n<meta name=\"description\" content=\"Gen Z&#039;er Jagger Walk is designing clothes for people, his own age. 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