{"id":28045,"date":"2021-06-30T18:18:27","date_gmt":"2021-06-30T18:18:27","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=28045"},"modified":"2021-06-30T18:19:31","modified_gmt":"2021-06-30T18:19:31","slug":"gap-brown-hoodie","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/gap-brown-hoodie\/","title":{"rendered":"GAP&#8217;s Viral TikTok Hoodie is Coming Back"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CKeQxt3JhLm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CKeQxt3JhLm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CKeQxt3JhLm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Barbara Kristoffersen (@barbarakristoffersen)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re an avid TikTok user, you&#8217;ve undoubtedly seen GAP all over your &#8216;For You&#8217; page recently. The brand, synonymous with American suburbia, is surprisingly the newest craze for #fashiontok. And it&#8217;s not the brand new Yeezy puffy coat launch or something new that&#8217;s grabbing &#8216;Toker&#8217;s attention but their oldest and most recognizable logo pullover hoodies which have been highly sought recently, specifically in a rare brown colorway after TikTok star <\/span><a href=\"https:\/\/www.tiktok.com\/@barbarakristoffersen\/video\/6922806181140434181?referer_url=https%3A%2F%2Fwwd.com%2F&amp;referer_video_id=6922806181140434181&amp;refer=embed&amp;is_copy_url=1&amp;is_from_webapp=v1\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><span data-preserver-spaces=\"true\">Barbara Kristoffersen<\/span><\/a><span data-preserver-spaces=\"true\"> donned one in a Y2K themed outfit video back in January. As a result, <\/span><a href=\"https:\/\/www.tiktok.com\/amp\/tag\/gaphoodie?lang=en\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><span data-preserver-spaces=\"true\">#gaphoodie<\/span><\/a><span data-preserver-spaces=\"true\"> has 6.5 million views and counting. The hashtag includes users discovering the vintage colorway in thrift shops or attempting to DIY their own by dying other color variations (unfortunately ending in a fail attempt.)<\/span><\/p>\n<figure id=\"attachment_28060\" aria-describedby=\"caption-attachment-28060\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28060\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/brown-gap-hoodie-3.png\" alt=\"Brown Gap Hoodie\" width=\"1024\" height=\"819\" data-gz_credit=\"credit: GAP\" \/><figcaption id=\"caption-attachment-28060\" class=\"wp-caption-text\">Photo from GAP campaign<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">In addition to DIY and thrifting, <a href=\"https:\/\/graziamagazine.com\/us\/articles\/etsy-buys-depop\/\">Depop users<\/a> have also listed the ultra-rare brown hoodie for up to $200 (the average price of GAP&#8217;s hoodies is $60). Now that&#8217;s what you call the power of TikTok. Either way, it seems GAP has heard the cries of its Gen-Z fandom and is coming to the rescue. That&#8217;s right; you&#8217;ll soon be able to put down the brown dye and stop searching through endless racks because the brand will be bringing its coveted brown hoodie back to the masses. The brown hoodie, which hasn&#8217;t been available for purchase since the early 2000s was\u00a0one of the first of the style that has now been introduced in many different colors and fonts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The early 2000s <a href=\"https:\/\/graziamagazine.com\/us\/articles\/bernie-sanders-mittens-inauguration-day\/\">normcore style<\/a> is just the latest early aughts trend making a comeback in 2021 thanks to TikTok (hello, <a href=\"https:\/\/graziamagazine.com\/us\/articles\/jelly-sandals-trend-summer-2021\/\">jelly slides<\/a>, anyone?) If you&#8217;re looking to get your hands on the trend, you can pre-order the brown logo hoodie below, which is slated to be delivered in August. Until then we suggest you to swipe through <a href=\"https:\/\/www.tiktok.com\/amp\/tag\/gaphoodie?lang=en\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\">#gaphoodie<\/a> for some excellent style inspo.\u00a0<\/span><\/p>\n<figure id=\"attachment_28053\" aria-describedby=\"caption-attachment-28053\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28053\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/brown-gap-hoodie-1.png\" alt=\"Brown Gap Hoodie\" width=\"1024\" height=\"819\" \/><figcaption id=\"caption-attachment-28053\" class=\"wp-caption-text\">BROWN LOGO HOODIE, $59.95 VIA GAP. <strong><a href=\"https:\/\/www.gap.com\/browse\/product.do?pid=790860002&amp;pcid=999&amp;vid=1&amp;&amp;searchText=Brown%20Logo%20Hoodie#pdp-page-content\" target=\"_blank\">PREORDER<\/a><\/strong><\/figcaption><\/figure>\n<p><em>All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":29043,"featured_media":28052,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shop Now: GAP Reintroduces Viral TikTok Brown Hoodie: details - Grazia<\/title>\n<meta name=\"description\" content=\"The power of TikTok is unmatched. Its most recent viral trend, GAP&#039;s Y2K-era brown hoodie. 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