{"id":27966,"date":"2021-06-30T14:56:51","date_gmt":"2021-06-30T04:56:51","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=196246"},"modified":"2021-06-30T16:01:27","modified_gmt":"2021-06-30T16:01:27","slug":"emma-mulholland-holiday-the-label-interview","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/emma-mulholland-holiday-the-label-interview\/","title":{"rendered":"Meet The Woman Behind Gigi Hadid and Hailey Bieber\u2019s Favorite Vacation Attire"},"content":{"rendered":"<figure id=\"attachment_196264\" aria-describedby=\"caption-attachment-196264\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-196264\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/GWB_3203.jpg\" alt=\"Holiday the Label Emma Mulholland\" width=\"1024\" height=\"1509\" \/><figcaption id=\"caption-attachment-196264\" class=\"wp-caption-text\">Credit: Holiday the Label \/ Supplied<\/figcaption><\/figure>\n<p>From Australia&#8217;s east coast to the wardrobes of <a href=\"https:\/\/graziamagazine.com\/articles\/hailey-bieber-rixo-dress\/\" target=\"_blank\" rel=\"noopener\">Hailey Bieber<\/a> and Kourtney Kardashian, designer Emma Mulholland has certainly made a name for her streetwear brand, <a href=\"https:\/\/holidaythelabel.com\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Holiday the Label<\/a>, overseas. During peak interest on <a href=\"https:\/\/graziamagazine.com\/articles\/gigi-hadid-revealed-baby-bump\/\" target=\"_blank\" rel=\"noopener\">Gigi Hadid<\/a>&#8216;s pregnancy back in 2020, the supermodel had appeared on an Instagram live not only wearing the brand&#8217;s lime green checkered set, but called out the label specifically.<\/p>\n<p>&#8220;Holiday, if you&#8217;re watching, I&#8217;m obsessed \u2014 and if you make these sets in 100 other colors I will take them and I appreciate it,&#8221; Hadid said.<\/p>\n<p>For just its fourth year in production, Holiday the Label it appears has managed to nail the art of celebrity whispering. For Mulholland however, the brand which started with just a handful of designs was always intended to be worn by everyone. Even her grandma is fan.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCsFfqKnK7S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCsFfqKnK7S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCsFfqKnK7S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Emma Mulholland (@emmamulholland)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Nowadays it&#8217;s not difficult to find a history of the designer&#8217;s career. She graduated from design school in 2011 to establish a namesake label. Later she closed the brand to start Holiday the Label. Now she has partnered with <a href=\"https:\/\/www.microsoft.com\/en-au\/d\/surface-laptop-4\/946627fb12t1?activetab=pivot%3aoverviewtab\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Microsoft<\/a>. But what pray tell contributes to her ever-growing success?\u00a0 GRAZIA touched base with designer and founder to find out.<\/p>\n<p><strong>GRAZIA: Holiday the label has become a style landmark in Australian design and is so loved worldwide. How do you go about developing these iconic prints?<\/strong><\/p>\n<p>Emma Mulholland: &#8220;Generally, I will come up with a mood board, concept or an idea. [This involves] researching online, watching movies, listening to music and things like that. I used to get a lot more inspiration from going travelling but obviously over the past year or two things have moved a lot more online. I guess that&#8217;s where we start off, with mood boards and research which is where the Microsoft Surface is quite helpful with all their touchscreen features. [It] makes mood boarding really easy [so that] we can make something really nice. Then we will go to either a graphic designer or an artist with our print concept and they take it to the next level. Then it goes on to the print makers in Indonesia who will make the screens and then eventually it&#8217;s printed on the fabric.&#8221;<\/p>\n<p><strong>Holiday the Label is rooted in a fun vacation aesthetic. Can you give any insight as to what drove this decision creatively? Was it a gap in the market or do you naturally gravitate towards this style?<\/strong><\/p>\n<p>EM: &#8220;I definitely think there was a gap in the market when we started. It just didn&#8217;t seem like there were as many streetwear brands for females. You had to get into that skate wear or surf wear and those brands would then have their obvious women&#8217;s section. But it was never really specifically for women. I wanted to a have a streetwear brand that was more focused towards the fits and shape of females opposed to just trying to fit into a men\u2019s streetwear section.<\/p>\n<figure id=\"attachment_196265\" aria-describedby=\"caption-attachment-196265\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-196265\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/000015810035.jpg\" alt=\"Holiday the Label Emma Mulholland\" width=\"1024\" height=\"1546\" \/><figcaption id=\"caption-attachment-196265\" class=\"wp-caption-text\">Credit: Holiday the Label \/ Supplied<\/figcaption><\/figure>\n<p>I wanted printed, good quality pieces that you can wear over and over again. I got a bit sick of how my previous label; just having to overhaul every season and try and push for another whole new range full of clothing. I wanted something that was more around the pieces [where] nothing really ever goes out of season&#8230; I just want it to be like one continuous collection.&#8221;<\/p>\n<p><strong>What are your desk must-haves whether you\u2019re working from home or in an office setting?<\/strong><\/p>\n<p>EM: &#8220;Definitely my Microsoft Surface Four &#8211; a very nice light laptop that you can have at home and take it back and forth from the office. My other must-haves are always a drink bottle, I have teacups which drive people crazy sort of floating around, lots of inspirational pictures and photographs as well. I have a measuring tape because I\u2019m always measuring things up, and also Pantone books for color references so it can match on the laptop as well.&#8221;<\/p>\n<figure id=\"attachment_196267\" aria-describedby=\"caption-attachment-196267\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-196267\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/Emma-with-Surface-4.jpg\" alt=\"Holiday the Label Emma Mulholland\" width=\"1024\" height=\"646\" \/><figcaption id=\"caption-attachment-196267\" class=\"wp-caption-text\">Credit: Microsoft \/ Supplied<\/figcaption><\/figure>\n<p><strong>Holiday is very bright, bold and fun. Is there any music that you love, that lends itself to the aesthetic of the brand? <\/strong><\/p>\n<p>EM: &#8220;I listen to a lot of 80s and 90s music like INXS, Australian Crawl and things like that which I think definitely give people that Australian road trip feeling. I\u2019m pretty hopeless with new music. But I definitely listen to a lot of music in the studio and downstairs in the store as well.&#8221;<\/p>\n<p><strong>The brand has been popular amongst celebrities such as Emma Chamberlain, Gigi Hadid, Hailey Bieber and Kourtney Kardashian. What is your initial reaction when you see a design worn by these influential women?<\/strong><\/p>\n<p>EM: &#8220;It&#8217;s always so exciting when you see something like that. Those people have their pick of everything possibly in the world so it\u2019s obviously very flattering to see them pick something of your own. I always loved seeing anyone wear something. Obviously, celebrities create lots of hype around certain things but it&#8217;s always so lovely to see them appreciate them and look amazing in whatever they wear. So those little moments [are] always very helpful and very exciting when they happen.&#8221;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQkFyq2NSOe\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQkFyq2NSOe\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQkFyq2NSOe\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by @holiday_the_label<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>If you were to have dinner with anyone living or dead, who would it be? <\/strong><\/p>\n<p>EM: &#8220;My fianc\u00e9 will hate me but Keanu Reeves. But I\u2019m sure I\u2019d have him come along too.&#8221;<\/p>\n<p><strong>You\u2019ve mentioned in the past that your grandma loves the brand. Does she provide any inspiration or input?<\/strong><\/p>\n<p>EM: &#8220;I always like to think about different people. I don&#8217;t like to specify for one certain person when I&#8217;m designing. I think it&#8217;s nice to be able to have different pieces in a collection that can be worn by a wide variety of people. That&#8217;s why we have extended our size ranging up to a 3XL, so it&#8217;s a bit more inclusive. I like to keep in mind all sorts of different people that like my brand. [I\u2019m] never trying to pigeonhole myself, so there&#8217;s a lot of variety in a lot of different people that can come in and hopefully find something that they love.&#8221;<\/p>\n<p><strong>What\u2019s the most unexpected place that you have seen one of your designs worn? <\/strong><\/p>\n<p>EM: &#8220;Mikey (from Double Rainbouu) just sent me something that was on the ABC News. Someone was wearing it in a news story on the ABC.&#8221;<\/p>\n<figure id=\"attachment_196270\" aria-describedby=\"caption-attachment-196270\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-196270\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/000015790004.jpg\" alt=\"Holiday the Label Emma Mulholland\" width=\"1024\" height=\"1546\" \/><figcaption id=\"caption-attachment-196270\" class=\"wp-caption-text\">Credit: Holiday the Label \/ Supplied<\/figcaption><\/figure>\n<p><strong>What is your dream collaboration?<\/strong><\/p>\n<p>EM: &#8220;Artist Ken Done.&#8221;<\/p>\n<p><strong>What is next for Holiday the label? How do you see the brand developing?<\/strong><\/p>\n<p>EM: &#8220;We&#8217;re going through a lot of growth and change with our team which has been really exciting. We\u2019re adding more people that can help take it to the next level and we&#8217;re introducing a knitwear category of our collection which I&#8217;m excited about. Also, some Australian made denim and slowly introducing [new] pieces. Never over committing to things, just bringing things in slowly and testing them organically to see how customers react to them, rather than just deciding to bring in a whole new collection. So yeah, different elements of the business are coming in and different pieces that I&#8217;m looking forward to getting into the store and online very soon.&#8221;<\/p>\n","protected":false},"author":1627,"featured_media":27967,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet The Woman Behind Gigi Hadid&#039;s Favourite Brand Holiday The Label<\/title>\n<meta name=\"description\" content=\"From Australia&#039;s east coast to the wardrobes of Hailey Bieber and Kourtney Kardashian, local designer Emma Mulholland has certainly made a name for her streetwear brand, Holiday the Label, overseas. 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