{"id":27396,"date":"2021-06-22T14:19:37","date_gmt":"2021-06-22T14:19:37","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=27396"},"modified":"2021-06-22T17:27:26","modified_gmt":"2021-06-22T17:27:26","slug":"telfar-clemens-designs-liberia-olympic-uniforms","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/","title":{"rendered":"Telfar Is Heading To The Tokyo Olympics"},"content":{"rendered":"<figure id=\"attachment_27399\" aria-describedby=\"caption-attachment-27399\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27399 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/GettyImages-1291806402.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-27399\" class=\"wp-caption-text\">Photo by Edward Berthelot\/Getty Images<\/figcaption><\/figure>\n<p>2020 was befittingly minted as <em>The Year of <a href=\"https:\/\/graziamagazine.com\/us\/articles\/the-real-housewives-of-potomac-telfar\/\">Telfar<\/a><\/em>. The brainchild of Telfar Clemens reached a fever pitch in during the crux of the pandemic \u2014 dismantling the insularity of luxury and harnessing the massive interest in Black-owned businesses. From the Oprah&#8217;s<a href=\"https:\/\/www.oprahdaily.com\/life\/a34440116\/oprah-favorite-things-2020\/\" target=\"_blank\"> list of favorite things<\/a> to an appearance on Issa Rae&#8217;s <a href=\"https:\/\/www.purseblog.com\/introducing\/telfar-bags\/\" target=\"_blank\"><em>Insecure<\/em><\/a>, the mononymous brand&#8217;s coveted tote bags (dubbed the <a href=\"https:\/\/www.thecut.com\/2020\/01\/how-telfars-shopping-bag-became-the-bushwick-birkin.html\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Bushwick Birkin<\/a>) stamped its emblem all around. Now, the year is 2021 and designer Telfar Clemens&#8217; latest foray has arrived: outfitting Liberia&#8217;s Olympic delegation. With all eyes on the previously-postponed <a href=\"https:\/\/graziamagazine.com\/us\/articles\/shacarri-richardson-olympics\/\">Olympics<\/a> in Tokyo, the sartorial splendor will attract just as many <a href=\"https:\/\/graziamagazine.com\/us\/articles\/tokyo-olympics-to-allow-spectators\/\">spectators<\/a> as the Games&#8217; themselves.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQY7R7tl3NO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQY7R7tl3NO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQY7R7tl3NO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by @telfarglobal<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>The <em><a href=\"https:\/\/www.nytimes.com\/2021\/06\/21\/style\/telfar-liberia-olympics.html\" target=\"_blank\">New York Times<\/a><\/em> announced that Telfar&#8217;s signature genderless touch will grace not only the opening and closing ceremonies, but also the competition itself. The seventy piece collection, constructed in just four months, include one-shouldered compression tanks, sweatpants, windbreaker bottoms and even racing spikes. &#8220;It\u2019s all things you can\u2019t find,\u201d\u00a0 Clemens said in an <a href=\"https:\/\/www.nytimes.com\/2021\/06\/21\/style\/telfar-liberia-olympics.html\" target=\"_blank\">interview<\/a> with the paper. \u201cThey said, \u2018Go crazy.\u2019 So I did.\u201d Emmanuel Matadi, one of Liberian&#8217;s five track-and-field athletes, had the idea to bring Clemens on board for the once-in-a-lifetime opportunity after hearing his girlfriend praise the vegan leather handbags. \u201cI didn\u2019t even know if he made clothes,\u201d Matadi said. However, he did know of Clemens&#8217; Liberian roots. At the age of five, Clemens emigrated with his family to the United States in 1990 during the country&#8217;s first civil war.<\/p>\n<p>Aside from the massive sponsorship (which includes food and travel), a limited collection of Olympic-inspired garments will be unveiled for the brand&#8217;s devoted following to purchase following its official debut this summer. In September, a larger line of workout apparel will be cemented into its core offering. \u201cIt will be an evergreen collection,\u201d the 36-year-old said. \u201cThese are clothes we want to sell for the rest of our lives.\u201d<\/p>\n","protected":false},"author":29094,"featured_media":27398,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telfar Is Heading To The Tokyo Olympics<\/title>\n<meta name=\"description\" content=\"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens&#039; designs for Liberia&#039;s Olympic uniforms will attract just as many spectators as the Games&#039; themselves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telfar Is Heading To The Tokyo Olympics\" \/>\n<meta property=\"og:description\" content=\"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens&#039; designs for Liberia&#039;s Olympic uniforms will attract just as many spectators as the Games&#039; themselves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T17:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/GettyImages-1279380043.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/\",\"name\":\"Telfar Is Heading To The Tokyo Olympics\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2021-06-22T14:19:37+00:00\",\"dateModified\":\"2021-06-22T17:27:26+00:00\",\"description\":\"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens' designs for Liberia's Olympic uniforms will attract just as many spectators as the Games' themselves.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Telfar Is Heading To The Tokyo Olympics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Telfar Is Heading To The Tokyo Olympics","description":"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens' designs for Liberia's Olympic uniforms will attract just as many spectators as the Games' themselves.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/","og_locale":"en_US","og_type":"article","og_title":"Telfar Is Heading To The Tokyo Olympics","og_description":"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens' designs for Liberia's Olympic uniforms will attract just as many spectators as the Games' themselves.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/","og_site_name":"Grazia USA","article_modified_time":"2021-06-22T17:27:26+00:00","og_image":[{"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/GettyImages-1279380043.jpg","width":1024,"height":683,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/","url":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/","name":"Telfar Is Heading To The Tokyo Olympics","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2021-06-22T14:19:37+00:00","dateModified":"2021-06-22T17:27:26+00:00","description":"With all eyes on the previously-postponed Olympics in Tokyo, Telfar Clemens' designs for Liberia's Olympic uniforms will attract just as many spectators as the Games' themselves.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/telfar-clemens-designs-liberia-olympic-uniforms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Telfar Is Heading To The Tokyo Olympics"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/27396"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/29094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/27398"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=27396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=27396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}