{"id":27335,"date":"2021-06-21T19:47:18","date_gmt":"2021-06-21T19:47:18","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=27335"},"modified":"2021-06-21T21:10:34","modified_gmt":"2021-06-21T21:10:34","slug":"bottega-veneta-zine-second-issue","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bottega-veneta-zine-second-issue\/","title":{"rendered":"The Second Issue of Bottega Veneta’s Zine Has Arrived"},"content":{"rendered":"
\"Issued
Editorial in Issue 02 shot by David LaChapelle<\/figcaption><\/figure>\n

June 21, 2021: <\/b>On several occasions, I\u2019ve tried to search for Bottega Veneta<\/a> on Instagram before remembering that the luxury brand deleted its social media accounts<\/a> in March of 2021. No matter how many times I do this, it hits deep every single time<\/span>\u2014<\/span>and I know I\u2019m not alone.\u00a0<\/span><\/p>\n

Although @newbottega suffices in lieu of the brand’s active presence, there\u2019s no doubt that fashion lovers crave more. Seemingly to satisfy the needs of content-hungry consumers, the label unveiled a digital zine<\/a> the same month it went dark on social media. And now, the highly anticipated second issue is here, which almost makes up for the fact that it\u2019s not on our Instagram feeds.<\/span><\/p>\n

\"Issued
Cover of Issue: 02 of Issued by Bottega<\/figcaption><\/figure>\n

Bottega’s newest source of digital entertainment, entitled\u00a0<\/span>Issued by Bottega<\/span><\/em>, gives fans of the label everything they miss (and more) from the brand’s social media accounts. It showcases the latest from the brand in stylized editorials and fabulous product stills. In other words, it’s a slideshow of content worth printing out and taping to your wall \u00e0 la your teenage boy band-loving years.<\/span><\/p>\n

For “ISSUE 02” released on June 21, the Kering-owned brand commissioned a hearty lineup of contributors: Daniel Gordon, David LaChapelle, Arca, Marili Andre, Carlijn Jacobs, Dean Giffin, Edward Meadham, G\u00e9rard Schlosser, Hagihara, Takuya, Jeong Greem, Kwangho Lee, Mark Vomit, Ning Zetao, Lin Zhipeng, Patricia Doria, Pfeifer & Kreutzer, David Brandon Geeting, Leonn Ward, Seth Bogart, Tyrone Lebon, Walter Pfeiffer, and Zac Bayly.<\/p>\n

\"Issued
Travis Scott shot by David LaChapelle<\/figcaption><\/figure>\n

Creative Director Daniel Lee created the quarterly zine to serve as a way to engage with its collaborators and its beloved audience. \u201cSocial media represents the homogenization of culture,\u201d he told <\/span>the Guardian<\/span><\/a> in March 2021.<\/span> \u201cEveryone sees the same stream of content. A huge amount of thought goes into what I do, and social media oversimplifies it. There is a mood of playground bullying on social media which I don\u2019t really like. I wanted to do something joyful instead. we are not just a brand, we are a team of people who work together, and I don\u2019t want to collude in an atmosphere that feels negative.\u201d<\/span><\/p>\n

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I don’t know about you, but in a world where everything is saturated through IG posts and ten-second story posts, we at <\/span>GRAZIA <\/span><\/i>are into the more conceptualized and thought-out digital strategy swap. Aren\u2019t you?<\/span><\/p>\n

Experience the world of Bottega via its ISSUE: 02 for yourself here<\/a>.<\/span><\/p>\n

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