{"id":27066,"date":"2021-06-17T11:05:48","date_gmt":"2021-06-17T01:05:48","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=195530"},"modified":"2021-06-17T11:13:17","modified_gmt":"2021-06-17T11:13:17","slug":"jamsu-korean-beauty-hack","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/jamsu-korean-beauty-hack\/","title":{"rendered":"What Is Jamsu? Bella Hadid’s Favorite Korean Beauty Hack For Airbrushed Skin Is Going Viral On TikTok"},"content":{"rendered":"
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Credit: Instagram\/@bellahadid<\/figcaption><\/figure>\n

Beauty hacks<\/a> can be dubious at best, dangerous at worst (don’t even get us started on that fake tan lipliner trick). At first glance, a Korean beauty hack currently going viral is the former. The makeup technique called ‘jamsu’ \u2013 which roughly translates to ‘submerge’ in Korean \u2013 has been around for some time, but is now regaining notoriety across the globe thanks to a TikTok video starring supermodel Bella Hadid<\/a> and makeup mogul Huda Kattan<\/a>.<\/p>\n

In the video, which was actually filmed several years ago, Hadid tells Kattan she swears by the jamsu Korean beauty hack for flawless makeup. Kattan tries the technique, which involves dunking your fully made-up face in ice cold water for 20-30 seconds for a matte base that stays on all day. The original video recently resurfaced on TikTok, leading to more than 7.8 million views of the term ‘jamsu’ on the social media platform.<\/p>\n

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@hudabeauty<\/a> <\/p>\n

Bella Hadiid shared a #makeup<\/a> hack with me called Jamsu #hudabeauty<\/a> #diy<\/a> #fyp<\/a> #foryou<\/a> #foryoupage<\/a> #jamsu<\/a> #nakeuphack<\/a> #koreanbeauty<\/a> #celebrity<\/a><\/p>\n

\u266c original sound – Huda Beauty\ud83d\udc84<\/a> <\/section>\n<\/blockquote>\n