{"id":27058,"date":"2021-06-17T14:03:19","date_gmt":"2021-06-17T04:03:19","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=195546"},"modified":"2021-06-17T11:09:59","modified_gmt":"2021-06-17T11:09:59","slug":"priyanka-chopra-signs-deal-victorias-secret","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/","title":{"rendered":"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret"},"content":{"rendered":"<figure id=\"attachment_195549\" aria-describedby=\"caption-attachment-195549\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-195549\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/GettyImages-1150116412.jpg\" alt=\"Priyanka Chopra Victoria's Secret\" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-195549\" class=\"wp-caption-text\">Credit: Antony Jones\/Getty Images<\/figcaption><\/figure>\n<p>In 2018 the world was divided following the annual <a href=\"https:\/\/graziamagazine.com\/articles\/victorias-secret-hulu-documentary\/\" target=\"_blank\" rel=\"noopener\">Victoria&#8217;s Secret<\/a> runway show. For many, the glossy-haired, stick thin angels were no longer relevant as consumers called for a more inclusive cast of models. Now in an attempt to revive the once beloved intimates giant, Victoria&#8217;s Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.<\/p>\n<p>According to a report by\u00a0<em><a href=\"https:\/\/pagesix.com\/2021\/06\/16\/megan-rapinoe-and-priyanka-chopra-join-victorias-secret-rebrand\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Page Six<\/a>,\u00a0<\/em>the women will serve as spokespeople for the (hopefully) new and improved brand and will appear on a podcast and in marketing material. They join the likes of model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadene to host a 10-episode podcast series where each woman will have the opportunity to share their unique story.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CLsFAQJHXoV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CLsFAQJHXoV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CLsFAQJHXoV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Megan Rapinoe She\/Her \ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@mrapinoe)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>\u201cIt\u2019s a group of women inspiring change and positivity. It\u2019s another step they\u2019re taking towards transforming the brand. The entire industry thought Victoria Secret was done,\u201d an insider for the publication said.<\/p>\n<p>It&#8217;s not known if this new push for inclusivity will translate to the Victoria&#8217;s Secret stores.<\/p>\n<p>Another source added, \u201c[The Collective] is completely cause-driven \u2026 The idea is to create this community of outsiders looking in. It\u2019s a new generation for the brand that is more about inclusivity.<\/p>\n<p>\u201cAnd they [Victoria\u2019s Secret] needed it if they wanted to stay afloat. The brand was stuck in an era that never evolved. It\u2019s a different world now.\u201d<\/p>\n<figure id=\"attachment_195550\" aria-describedby=\"caption-attachment-195550\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-195550\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/06\/GettyImages-1059414710.jpeg\" alt=\"Victoria's Secret\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-195550\" class=\"wp-caption-text\">\u00a0Ed Razek speaks to the 2018 Victoria&#8217;s Secret runway models backstage during the 2018 Victoria&#8217;s Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dia Dipasupil\/Getty Images for Victoria&#8217;s Secret)<\/figcaption><\/figure>\n<p>The brand came under fire in 2018 after <a href=\"https:\/\/graziamagazine.com\/articles\/the-problem-with-victorias-secret-was-its-cmo-ed-razek\/\" target=\"_blank\" rel=\"noopener\">former CMO, Ed Razek, claimed<\/a> \u201ctranssexual models\u201d would not be cast in the show as it was \u201ca fantasy\u201d. It followed comments to <em>Vogue<\/em> where he claimed he had \u201cno interest\u201d in seeing plus-size models on the VS runway<\/p>\n<p>In an era of cancel culture, the brand fell from grace. In 2019 Victoria\u2019s Secret announced it had <a href=\"https:\/\/graziamagazine.com\/articles\/its-over-the-victorias-secret-show-is-officially-cancelled\/\" target=\"_blank\" rel=\"noopener\">cancelled<\/a> its highly-anticipated runway show. In light of the pandemic just 12 months later, its parent company L Brands was forced to close 250 stores in North America \u2013 one quarter of its brick-and-mortar business.<\/p>\n<p>Will a podcast alone be enough to repair the VS image? We suspect not, but we imagine more is planned. Stay tuned.<\/p>\n","protected":false},"author":1627,"featured_media":27059,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret - Grazia USA<\/title>\n<meta name=\"description\" content=\"In an attempt to revive the once beloved intimates giant, Victoria&#039;s Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret\" \/>\n<meta property=\"og:description\" content=\"In an attempt to revive the once beloved intimates giant, Victoria&#039;s Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T11:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/GettyImages-1150116412-Cropped.jpg?fit=4079%2C2294\" \/>\n\t<meta property=\"og:image:width\" content=\"4079\" \/>\n\t<meta property=\"og:image:height\" content=\"2294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/\",\"name\":\"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret - Grazia USA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2021-06-17T04:03:19+00:00\",\"dateModified\":\"2021-06-17T11:09:59+00:00\",\"description\":\"In an attempt to revive the once beloved intimates giant, Victoria's Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret - Grazia USA","description":"In an attempt to revive the once beloved intimates giant, Victoria's Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/","og_locale":"en_US","og_type":"article","og_title":"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret","og_description":"In an attempt to revive the once beloved intimates giant, Victoria's Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0","og_url":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/","og_site_name":"Grazia USA","article_modified_time":"2021-06-17T11:09:59+00:00","og_image":[{"width":4079,"height":2294,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/GettyImages-1150116412-Cropped.jpg?fit=4079%2C2294","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/","url":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/","name":"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret - Grazia USA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2021-06-17T04:03:19+00:00","dateModified":"2021-06-17T11:09:59+00:00","description":"In an attempt to revive the once beloved intimates giant, Victoria's Secret has signed a deal with actress Priyanka Chopra and soccer World Cup winner, Megan Rapinoe.\u00a0","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/priyanka-chopra-signs-deal-victorias-secret\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Priyanka Chopra Signs Deal With A Rebranded Victoria\u2019s Secret"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/27058"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/1627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/27059"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=27058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=27058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}