{"id":26525,"date":"2021-06-14T17:30:45","date_gmt":"2021-06-14T17:30:45","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=26525"},"modified":"2021-06-14T20:31:25","modified_gmt":"2021-06-14T20:31:25","slug":"jen-atkin-sugar-hair-trick","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-sugar-hair-trick\/","title":{"rendered":"Jen Atkin Convinced DIY Aficionados to Put Sugar in Their Hair"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Hailey &amp; Guests Maeve Reilly, Jen Atkin &amp; Denika Bedrossian prep for a big event | GET READY WITH ME\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qUq9WdNivts?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong><span data-preserver-spaces=\"true\">June 14, 2021:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">It&#8217;s no secret that\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-blowing-my-way-to-the-top\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Jen Atkin<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is a hair genius, evidenced by a video shared to her client\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/hailey-bieber-red-carpet-makeup\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Hailey Bieber<\/span><\/a><span data-preserver-spaces=\"true\">&#8216;s YouTube channel. During the six-minute clip, which has amassed over one million views, the <\/span><a href=\"https:\/\/theouai.com\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><span data-preserver-spaces=\"true\">Ouai<\/span><\/a><span data-preserver-spaces=\"true\"> shared a DIY concoction that she loves to use on the supermodel&#8217;s strands for extra-special events like the Met Gala. The secret ingredient? Sugar.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The video featured Bieber and Atkin and fashion stylist\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/megan-fox-street-style\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Maeve Reilly<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and make-up artist Denika Bedrossian. They&#8217;re filmed getting ready for an event in record time. Despite the rush, the glam squad offers their best tips and tricks to prepare for a fancy event, including Atkin&#8217;s brilliant-yet-weird-sounding trick to keeping Bieber&#8217;s hair set and polished.<\/span><\/p>\n<figure id=\"attachment_26562\" aria-describedby=\"caption-attachment-26562\" style=\"width: 888px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26562\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/Hailey-Bieber-Salt.gif\" alt=\"Jen Atkin, sugar\" width=\"888\" height=\"500\" data-gz_credit=\"Credit: YouTube\/Hailey Rhode Bieber\" \/><figcaption id=\"caption-attachment-26562\" class=\"wp-caption-text\">Jen Atkin spraying Hailey Bieber&#8217;s hair with her DIY sugar-water concoction<\/figcaption><\/figure>\n<p>Leave it to the founder of a haircare company to reveal she creates her own DIY formula for professional work. Before styling the model&#8217;s hair, Atkin mists it with a sugar-water hairspray she made herself. &#8220;I&#8217;m actually doing an old 1950s hairdresser trick, and I put a little bit of sugar in with my water so that it helps to set the water as I&#8217;m blowing it out,&#8221; she shares in the video. The result? A gorgeous wavy hairstyle that&#8217;s shiny, and frizz-free, and, according to Atkin, long-lasting.<\/p>\n<p>Sugar sprays may sound odd, but they actually make a lot of sense as a theory. As you might already know, sea salt sprays give you texture like you&#8217;re a mermaid on the beach with a cocktail in a pineapple. As pretty as they make the hair, they&#8217;re known for being mega-drying because water molecules are attracted to salt, so using sea salt sprays can possibly pull the moisture out of the hair. Meanwhile, sugar is a humectant, so it absorbs the water in the surrounding environment\u2014likely resulting in soft, moisturized hair. If you&#8217;re worried that your hair will feel sticky, like a Sour Patch Kid, or harden on contact like a Jolly Rancher\u2014don&#8217;t be. You&#8217;re not making simple syrup; you don&#8217;t need a lot of sugar to get the desired effect.<\/p>\n","protected":false},"author":29169,"featured_media":26562,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jen Atkin Convinced DIY Aficionados to Put Sugar on Their Hair - Grazia<\/title>\n<meta name=\"description\" content=\"Hairstylist and Ouai founder Jen Atkin shred a &#039;1950s hairdresser trick&#039; for getting soft, touchable hair using sugar in a video for Hailey Bieber&#039;s YouTube channel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-sugar-hair-trick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jen Atkin Convinced DIY Aficionados to Put Sugar in Their Hair\" \/>\n<meta property=\"og:description\" content=\"Hairstylist and Ouai founder Jen Atkin shred a &#039;1950s hairdresser trick&#039; for getting soft, touchable hair using sugar in a video for Hailey Bieber&#039;s YouTube channel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-sugar-hair-trick\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-14T20:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/Hailey-Bieber-Salt.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-sugar-hair-trick\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/jen-atkin-sugar-hair-trick\/\",\"name\":\"Jen Atkin Convinced DIY Aficionados to Put Sugar on Their Hair - 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