{"id":2636,"date":"2020-10-06T21:47:12","date_gmt":"2020-10-06T21:47:12","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=2636"},"modified":"2020-10-07T23:41:53","modified_gmt":"2020-10-07T23:41:53","slug":"nyc-makeup-museum-1950s-exhibit","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/nyc-makeup-museum-1950s-exhibit\/","title":{"rendered":"The NYC Makeup Museum Is Exactly What the Nation Needs Right Now"},"content":{"rendered":"
\"The
The Makeup Museum’s entrance.<\/figcaption><\/figure>\n

Beauty looks different in the age of the coronavirus pandemic. Lip gloss<\/a> and transferable lipstick have taken a backseat in favor of DIY beauty like root touch-up and at-home manicures. Even foot masks and peeling treatments (yep, that\u2019s a thing) are curiously having a moment. Our current state of the union is undoubtedly less glamorous than pre-COVID-19 \u2014 after all, who knows if we’ll ever retire our WFH hoodies? To reflect on what was, I, a style and beauty editor who\u2019s currently embracing au naturel skin and my coziest pajamas, would like to introduce you to the NYC Makeup Museum<\/a>.<\/p>\n

Consider this the perfect socially-distanced activity to commit to with friends instead of outdoor dining for the fourth weekend in a row. The museum\u2019s first in-person exhibition is named \u201cPink Jungle: 1950s Makeup in America.\u201d It aims to explore the decade\u2019s icons, artifacts, and blatant racial bias.<\/p>\n

On display, you\u2019ll get a glimpse of actual cosmetics that are decades older than the Victoria\u2019s Secret Sugar Rush Lip Gloss you\u2019ve been hoarding since middle school. That includes items like Marilyn Monroe\u2019s go-to products and Kevyn Aucoin\u2019s private journals.<\/p>\n

\"'Ebony'
Problematic advertisements of the 1950s.<\/figcaption><\/figure>\n

The Makeup Museum was initially set to open in May, but it was delayed until September due to the pandemic. Beauty-loving historians were forced to hold tight and wait for an up-close look at Norma Jeane\u2019s beauty regimen. But beyond the glitz and glamour of the famous era, the museum also informs visitors of the problematic vintage advertisements targeting women of color.<\/p>\n

Beauty in the \u201950s wasn\u2019t without its flaws, and its founders are well-aware that products weren\u2019t designed \u2014 or marketed \u2014 to women of color. Having launched amid the nationwide Black Lives Matter movement, it\u2019s evident that the museum has important work to do. The museum\u2019s founder, Doreen Bloch, told Essence<\/em><\/a> how the museum aims to tackle this period of Black history.<\/p>\n

\u201cThis is something that is very fraught in the 1950s, and it\u2019s something that we really want to highlight in a big way in our exhibition and not shy away from it. In the United States, a lot of women were literally not able to go to department stores to buy makeup. There is very clear exclusion, and you see this in all sorts of ways,\u201d says Bloch.<\/p>\n

\u201cBut I think what\u2019s going to be very powerful for people seeing the Makeup Museum\u2019s take on this is that we really want to highlight pioneering women, like Dorothy Dandridge, Anna May Wong, Lena Horne, Rita Moreno, who were the exception to a Marilyn Monroe look and went through so much adversity in Hollywood. And nonetheless, persevered in many ways.\u201d These individuals were catalysts for turning the beauty industry into the billion-dollar industry that it is today.<\/p>\n

\u201c2020 has been a difficult year for so many, with the beauty industry and its artists being hit especially hard,\u201d said Makeup Museum co-founder Rachel Goodwin. \u201cOur dream for the Makeup Museum has always been to create a place of refuge for all beauty seekers, providing inspiration, escapism, reflection, and education.\u201d<\/p>\n

We can\u2019t give too much away, so you\u2019ll have to visit in-person to learn more about the nearly century-old cosmetics and iconic celebs. Take note that safety precautions are being followed. You can\u2019t touch any artifacts (sorry), and the museum is following NYC\u2019s 25-percent occupancy rule. To stay compliant with the state law, only 16 guests will be allowed in at a time. The downside to this is that you need to purchase your $40 ticket online ASAP<\/a>. The upside is that you will have plenty of space to take a quality Instagram pic.<\/p>\n

No matter what you take from this experience, we guarantee that it\u2019s exactly what you need right now. You don\u2019t even need to put on makeup \u2014 but we recommend ditching the PJs for some real clothes before heading out of the house.<\/p>\n

\"The
Lipstick artifacts on display at the Makeup Museum.<\/figcaption><\/figure>\n
\"The
Fragrance artifacts on display at the Makeup Museum.<\/figcaption><\/figure>\n

 <\/p>\n

\"The
The Makers Room at the Makeup Museum.<\/figcaption><\/figure>\n","protected":false},"author":26537,"featured_media":2662,"template":"","format":"standard","categories":[30,16],"yoast_head":"\nThe NYC Makeup Museum 1950s Exhibit Is Open for Business | Grazia<\/title>\n<meta name=\"description\" content=\"The NYC Makeup Museum opened its first in-person beauty exhibition focused on 1950s beauty and Grazia is filling you in on everything you need to know before you visit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/nyc-makeup-museum-1950s-exhibit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The NYC Makeup Museum Is Exactly What the Nation Needs Right Now\" \/>\n<meta property=\"og:description\" content=\"The NYC Makeup Museum opened 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