{"id":25909,"date":"2021-06-08T14:58:36","date_gmt":"2021-06-08T14:58:36","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=25909"},"modified":"2021-06-08T14:58:36","modified_gmt":"2021-06-08T14:58:36","slug":"kanye-west-yeezy-gap-release","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kanye-west-yeezy-gap-release\/","title":{"rendered":"Kanye West\u2019s First Yeezy x Gap Drop Is Here \u2014 And Includes Floating Projections"},"content":{"rendered":"<figure id=\"attachment_500\" aria-describedby=\"caption-attachment-500\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-large wp-image-500\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/07\/GettyImages-1205196725.jpg?w=1024\" alt=\"Kanye West\" width=\"1024\" height=\"578\" \/><figcaption id=\"caption-attachment-500\" class=\"wp-caption-text\">Kanye West (Photo: Rich Fury\/VF20\/Getty Images for Vanity Fair)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">It\u2019s <a href=\"https:\/\/graziamagazine.com\/us\/articles\/kanye-west-yeezy-sothebys\/\" target=\"_blank\" rel=\"noopener\">Kanye West\u2019s<\/a> birthday and<a href=\"https:\/\/www.youtube.com\/watch?v=Y34jC4I1m70\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"> he deserves to be greedy<\/a>. The artist who predicted he would <\/span><a href=\"https:\/\/graziamagazine.com\/articles\/kanye-west-yeezy-worth-billions\/\"><span style=\"font-weight: 400\">own a company worth a billion dollars one day<\/span><\/a><span style=\"font-weight: 400\">, just dropped his first piece from his <a href=\"https:\/\/graziamagazine.com\/us\/articles\/christopher-john-rogers-resort-2022\/\" target=\"_blank\" rel=\"noopener\">highly-anticipated collection<\/a> with Gap in celebration of his 44th birthday: a $200 cerulean blue round jacket made from recycled nylon. The pre-sale begins today with orders shipping in the fall. <\/span><span style=\"font-weight: 400\">Shop the pre-sale <\/span><a href=\"https:\/\/www.gap.com\/yeezy?tdtoken=dsaQaHu7%2BvYrK0Ldh75ccdkpyZlQvZfgMOO1Yh3ezOA%3D\" target=\"_blank\"><span style=\"font-weight: 400\">here<\/span><\/a> (but you have to enter your name, email, and various sizes first, hinting at what&#8217;s to come)<span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_25914\" aria-describedby=\"caption-attachment-25914\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-large wp-image-25914\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/06\/YEEZY-GAP-Round-Jacket-June-2021-US-pre-order-gap-com_yeezy_2.jpg?w=1024\" alt=\"Kanye West Gap x Yeezy \" width=\"1024\" height=\"768\" \/><figcaption id=\"caption-attachment-25914\" class=\"wp-caption-text\">Kanye West Gap x Yeezy (Photo: Courtesy of Gap)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">West was spotted sporting the jacket in Los Angeles last week, which was a little odd, given the California heat \u2014 but if there is one thing we know about Kanye Omari West, it\u2019s he will use any opportunity he can to ask<a href=\"https:\/\/www.youtube.com\/watch?v=kj2ZCOatPKM\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"> \u201cDO YOU SEE THIS COAT?\u201d<\/a> And now select cities will have their own chance to see his first Yeezy x Gap launch, thanks to the floating projections of the round jacket in New York City (<\/span><span style=\"font-weight: 400\">New Museum, 7 2nd Avenue, 142 Spring Street, 184 Wythe Avenue), <\/span><span style=\"font-weight: 400\">\u00a0Los Angeles (<\/span><span style=\"font-weight: 400\">Grammy Museum, Grand Central Market, Vine Street &#8211; Walk of Fame, 8340 Sunset Boulevard), as well as the city where he was born and raised, Chicago (1601 N Milwaukee Avenue, 1453 N Milwaukee Avenue, 2053 Division Street, 2113 N Sangamon Street).<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Kanye out in Los Angeles yesterday (6.3.21) <a href=\"https:\/\/t.co\/iHP98MnHDR\" target=\"_blank\">pic.twitter.com\/iHP98MnHDR<\/a><\/p>\n<p>&mdash; Kanye Media (@KanyeMedia_) <a href=\"https:\/\/twitter.com\/KanyeMedia_\/status\/1400920175906590725?ref_src=twsrc%5Etfw\" target=\"_blank\">June 4, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Few details were released from the brand but Kanye West used a similar roll out strategy in 2013, when he debuted <a href=\"https:\/\/www.billboard.com\/articles\/news\/6874812\/kanye-yeezy-season-3-show-madison-square-garden\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Yeezy Season 3 at Madison Square Garden<\/a>, pegged to the release of his seventh studio album, <\/span><a href=\"https:\/\/open.spotify.com\/album\/7gsWAHLeT0w7es6FofOXk1\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><i><span style=\"font-weight: 400\">The Life of Pablo<\/span><\/i><\/a><span style=\"font-weight: 400\">. West\u2019s 10-year partnership was announced June 2020 and is said to include <\/span><span style=\"font-weight: 400\">\u201cmodern, elevated basics for men, women and kids at accessible price points.\u201d <\/span><span style=\"font-weight: 400\">Back in 2018, in a <\/span><a href=\"https:\/\/www.refinery29.com\/en-us\/2018\/04\/197497\/kanye-west-adidas-twitter-rant\" target=\"_blank\"><span style=\"font-weight: 400\">rapid fire stream of consciousness on Twitter<\/span><\/a><span style=\"font-weight: 400\">, \u2018Ye told everyone that his brand Yeezy \u201cwill become the biggest apparel brand company in human history by working with the most genius level talents and creating product at an affordable price.\u201d <\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And to see this particular vision come to life \u2014 well, that might make today, his birthday, the most West day <\/span><i><span style=\"font-weight: 400\">ever<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"author":28001,"featured_media":25914,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kanye West\u2019s First Yeezy x Gap Drop Includes Floating Projections<\/title>\n<meta name=\"description\" content=\"Kanye West just dropped his first piece from his highly-anticipated collection with Gap in celebration of his 44th birthday: a $200 cerulean blue round jacket made from recycled nylon. 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