{"id":259,"date":"2020-09-02T15:55:55","date_gmt":"2020-09-02T05:55:55","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=176914"},"modified":"2020-10-14T14:30:26","modified_gmt":"2020-10-14T14:30:26","slug":"prada-adidas-second-drop","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/prada-adidas-second-drop\/","title":{"rendered":"Prada And Adidas Reveal Their Second Sneaker Collaboration"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176929 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_03.jpg\" alt=\"prada adidas\" width=\"3000\" height=\"2425\" \/><\/p>\n<p>After a first successful sneaker stint, Prada is once again teaming up with adidas Originals for the second drop of the Prada Superstar, crafted by Prada.<\/p>\n<p style=\"text-align: center\"><span class=\"price-style\"><a href=\"https:\/\/graziamagazine.com\/articles\/get-ready-for-prada-and-adidas\/\">READ: PRADA FOR ADIDAS IS COMING<\/a><\/span><\/p>\n<p>The Italian luxury house and <a href=\"https:\/\/graziamagazine.com\/articles\/nike-adidas-george-floyd-death\/\">sportswear juggernaut<\/a> propose a new take on the Superstar while reiterating the first expression of its partnership. Now retailing alone, the iconic Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176927 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_01.jpg\" alt=\"prada adidas\" width=\"3000\" height=\"2719\" \/><\/p>\n<p>Designed for a new decade, with a new point of view, the updated Prada Superstar emphasizes qualities shared by both brands: collaboration, innate respect for heritage, a passion for sport (<a href=\"https:\/\/graziamagazine.com\/articles\/breaking-raf-simons-is-at-prada\/\">of course, Prada made history earlier in the year with the announcement of Raf Simons joining Prada matriarch, Mrs Miuccia Prada, marking a new era of collaboration<\/a>). There&#8217;s also Prada&#8217;s sporty Linea Rossa line, and as for a respect to heritage, Prada is the benchmark.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176930 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_04_.jpg\" alt=\"prada adidas\" width=\"3000\" height=\"3221\" \/><\/p>\n<p>There&#8217;s also of course craftsmanship. At the heart of both brands, the Prada Superstar sneaker &#8211; executed by Prada\u2019s footwear specialists &#8211; fuses the lexicon of luxury with the language of high-performance sportswear in a style of shoe that has always been, in and of itself, unique and groundbreaking.<\/p>\n<p style=\"text-align: center\"><span class=\"price-style\"><a href=\"https:\/\/graziamagazine.com\/articles\/prada-spring-summer-2021\/\">THE SHOW THAT NEVER HAPPENED. PRADA\u2019S SIMPLE TAKE ON A COMPLEX WORLD<\/a><\/span><\/p>\n<p>First created in 1969, the unisex adidas Originals Superstar sneaker now bears the famous Made in Italy stamp, with its Italian origins heat-stamped into the side &#8211; forever a marker of quality &#8211; alongside the dual logos of Prada and adidas Originals, which appear together on the tongue of every pair.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176928 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_02.jpg\" alt=\"prada adidas\" width=\"3000\" height=\"2572\" \/><\/p>\n<p>However the fundamental character of the Superstar remains unchanged: its Prada nuances are subtle, discreet. That&#8217;s what happens with an icon: it remains a timeless item which does not call for re-design, rather provokes reconsideration &#8211; and a very cool one at that.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176931 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_05_.jpg\" alt=\"prada adidas\" width=\"3000\" height=\"3341\" \/><\/p>\n<p><span class=\"price-style\">The new Prada Superstar will launch starting from 8 September 2020, via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range is also available via prada.com and adidas.com.<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-259-1\" width=\"1920\" height=\"1080\" poster=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/PRADAFORADIDAS_campaign_02-Cropped.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2020\/09\/Prada-For-Adidas-Sneaker-Drop.mp4?_=1\" \/><\/video><\/div>\n","protected":false},"author":32,"featured_media":260,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prada And Adidas Reveal Their Second Sneaker Collaboration - Grazia USA<\/title>\n<meta name=\"description\" content=\"Prada for Adidas Originals is back for round two, as they unveil the second drop of the Prada Superstar, crafted by Prada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/prada-adidas-second-drop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada And Adidas Reveal Their Second Sneaker Collaboration\" \/>\n<meta property=\"og:description\" content=\"Prada for Adidas Originals is back for round two, as they unveil the second drop of the Prada Superstar, crafted by Prada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/prada-adidas-second-drop\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T14:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2020\/09\/PRADAFORADIDAS_campaign_02-Cropped.jpg?fit=3000%2C1687\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/prada-adidas-second-drop\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/prada-adidas-second-drop\/\",\"name\":\"Prada And Adidas Reveal Their Second Sneaker Collaboration - 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