{"id":24510,"date":"2021-05-26T17:55:38","date_gmt":"2021-05-26T17:55:38","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=24510"},"modified":"2021-05-27T16:46:03","modified_gmt":"2021-05-27T16:46:03","slug":"tiffany-co-yellow-stores","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tiffany-co-yellow-stores\/","title":{"rendered":"Tiffany & Co. Nearly Breaks the Internet by Introducing ‘Tiffany Yellow’"},"content":{"rendered":"
\"Yellow,
Tiffany & Co Rodeo Drive Yellow Pop Up<\/figcaption><\/figure>\n

May 26, 2021:\u00a0<\/strong>Last month, for April Fools Day,\u00a0Tiffany and Co<\/a>. shared a curious photo to its Instagram account: a yellow jewelry box with the caption, “Introducing our new house color.” Some fans of the luxury American jewelry company quickly denounced the post as a joke, while others supported the unexpected color swap. The 184-year-old jewelry brand followed up that initial announcement with another of its signature blue jewelry boxes, captioned, “Just kidding.” Well, jokes on us (again), because as it turns out, canary yellow<\/a> Tiffany stores are coming. As random as it is, we can’t deny that the mood-boosting color<\/a> seems fitting in the wake of last year.<\/p>\n

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A post shared by Tiffany & Co. (@tiffanyandco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n