{"id":21999,"date":"2021-05-05T21:01:29","date_gmt":"2021-05-05T21:01:29","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=21999"},"modified":"2021-05-06T17:59:05","modified_gmt":"2021-05-06T17:59:05","slug":"caviar-shark-caviar-crowns-new-york","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/caviar-shark-caviar-crowns-new-york\/","title":{"rendered":"Caviar Crowns: Meet Your New Summer Obsession"},"content":{"rendered":"<figure id=\"attachment_22005\" aria-describedby=\"caption-attachment-22005\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22005\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/05\/Yellow-Tulip-Caviar-Crown.jpg\" alt=\"Caviar Crown\" width=\"1024\" height=\"905\" \/><figcaption id=\"caption-attachment-22005\" class=\"wp-caption-text\">Caviar Crown by Caviar Shark (Photo Credit: Mark Herman)<\/figcaption><\/figure>\n<p>Mark Herman is about to be crowned the new king of caviar. The former <em>Food Network<\/em> marketing executive recently launched Caviar Shark, a New York City-based company that specializes in what he calls Caviar Crowns \u2014\u00a0\u201cpies\u201d that come in various flavor combinations. His original Caviar Crown, for example, is a savory cake with a light, fluffy base of homemade egg salad, followed by a layer of whipped cr\u00e8me fra\u00eeche and cream cheese, and topped with caviar covered in edible gold leaf and flowers. Herman, whose goal is to make caviar approachable, was inspired to launch his company after discovering a version of the culinary creation while living in Hong Kong. Luckily for caviar fans, the entrepreneur\u2019s various refined Caviar Crowns have arrived just in time to hold court at this summer\u2019s chicest events.<\/p>\n<p><em>Grazia<\/em> caught up with the Caviar Shark founder to find out more about discovering his passion for caviar, creating new designs and expanding into the Hamptons.<\/p>\n<p><strong>How did your background at <em>Food Network<\/em> come into play when creating this brand? <\/strong><\/p>\n<p>I found that you always had to be thinking about what\u2019s new and exciting as that\u2019s what advertisers and the television producers and chefs wanted.\u00a0What <em>Food Network<\/em> is good at is making foods approachable and fun.\u00a0I think what I (and probably most people) find about caviar is that it is a bit intimidating and highbrow.\u00a0I love the taste of it and if you give it a more casual spin \u2014\u00a0layered homemade egg salad, cr\u00e8me fra\u00eeche and cream cheese, for example \u2014 and then keep it chic with gold leaf and flowers, it can be enjoyed and celebrated without the question of how do I enjoy it without making a fool of myself at a party. Just as <em>Food Network<\/em> has introduced cooking as something fun and easy, I want The Caviar Shark to be that for the caviar world: exciting, yet also approachable \u2014 and Instagrammable, too!<\/p>\n<p><strong>Were Caviar Crowns inspired by an existing dish?<\/strong><\/p>\n<p>Instead of coming up with the \u201cnever been done before\u201d ideas in the food world, it\u2019s always a sure win when you take an old classic recipe and put a new spin on it. The caviar pie is actually a fairly old party recipe that got lost in the mix of all the new food products and ideas out there today and I wanted to bring it back with a glam twist.<\/p>\n<figure id=\"attachment_22024\" aria-describedby=\"caption-attachment-22024\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22024\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/05\/CaviarCrowns_image.jpg\" alt=\"\" width=\"1024\" height=\"819\" \/><figcaption id=\"caption-attachment-22024\" class=\"wp-caption-text\">Caviar Crown by Caviar Shark (Photo Credit: Mark Herman)<\/figcaption><\/figure>\n<p><strong>Do you do custom Caviar Crowns or take special requests? <\/strong><\/p>\n<p>I do have special requests but I think what\u2019s so nice is most customers want me to take the lead and trust the creative caviar product I end up delivering.\u00a0I do love when someone has maybe a one-word direction and then I take it from there. It allows me be creative but also gives the customer what they want while also sometimes inspires me on my next Crown idea.<\/p>\n<p><strong>What are some of the most memorable or extraordinary Crowns you have created?<\/strong><\/p>\n<p>Holiday themed Crowns are my favorite, because growing up I always loved decorating for the holidays and going a little \u201cextra\u201d around the house.\u00a0Color-themed Crowns are fun too!<\/p>\n<figure id=\"attachment_22006\" aria-describedby=\"caption-attachment-22006\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22006\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/05\/Caviar-Crown.jpg\" alt=\"Caviar Crown\" width=\"1024\" height=\"896\" \/><figcaption id=\"caption-attachment-22006\" class=\"wp-caption-text\">Caviar Crown by Caviar Shark (Photo Credit: Mark Herman)<\/figcaption><\/figure>\n<p><strong>What is your favorite style Crown?\u00a0\u00a0<\/strong><\/p>\n<p>I love making the Le Petit Crown \u2014 the smallest size but still equally a show stopper of the collection \u2014 with simple color-blocking flowers around one flower in the middle.\u00a0\u00a0Both my mom and my grandma growing up were gardening enthusiasts and I\u2019d like to think I got my green thumb, or at least love for flowers, from them.\u00a0I also love taking elements from the seasons or locations I\u2019m in and decorating them that way. The Le Petit is simple yet elegant and leaves you craving more.<\/p>\n<p><strong>What&#8217;s next for Caviar Shark?<\/strong><\/p>\n<p>Since my business is just taking off, I want consumers to get to know the flavors, sizes, and looks before I start mixing it up too much. Like a shark, I am always swimming around for new ideas, one being an \u201con-the-go\u201d picnic Crown.<\/p>\n<figure id=\"attachment_22009\" aria-describedby=\"caption-attachment-22009\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22009\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/05\/Caviar-Crown-packaging.jpg\" alt=\"Caviar Crown Packaging\" width=\"1024\" height=\"896\" \/><figcaption id=\"caption-attachment-22009\" class=\"wp-caption-text\">Caviar Crown by Caviar Shark (Photo Credit: Mark Herman)<\/figcaption><\/figure>\n<p><strong>Can you get a Caviar Crown anywhere in the country?<\/strong><\/p>\n<p>This summer I\u2019m doing limited delivery to NYC and The Hamptons and then hope to start shipping to more locations on the East Coast later this year.<\/p>\n<p><strong>How can someone order a Crown or find out more?<\/strong><\/p>\n<p>For inquiries, email\u00a0<a href=\"mailto:info@thecaviarshark.nyc\">info@thecaviarshark.nyc<\/a>. You can also check out Caviar Crowns on Instagram <a href=\"https:\/\/www.instagram.com\/thecaviarshark\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">@TheCaviarShark<\/a> or online at <a href=\"https:\/\/www.thecaviarshark.nyc\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">TheCaviarShark.nyc<\/a>.<\/p>\n","protected":false},"author":28964,"featured_media":22025,"template":"","format":"standard","categories":[16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caviar Shark is Here, with Caviar &#039;Crowns&#039; in a Variety of Delicious Combos<\/title>\n<meta name=\"description\" content=\"Mark Herman recently launched Caviar Shark, a New York City-based company that specializes in what he calls Caviar Crowns, or \u2018pies\u2019 that come in various flavor combinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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