{"id":2085,"date":"2020-01-20T12:18:58","date_gmt":"2020-01-20T01:18:58","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=166638"},"modified":"2021-02-03T00:24:04","modified_gmt":"2021-02-03T00:24:04","slug":"want-to-sit-front-row-at-mercedes-benz-fashion-week-australia-heres-how","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/want-to-sit-front-row-at-mercedes-benz-fashion-week-australia-heres-how\/","title":{"rendered":"Want To Sit Front Row At Mercedes-Benz Fashion Week Australia? Here’s How"},"content":{"rendered":"

It’s here. The biggest event in Australian fashion, Mercedes-Benz Fashion Week Australia, today announced the lineup of designers who will showcase collections, with the Resort 2021 season also integrating consumers at select runway shows for the first time in its history.<\/p>\n

Taking place from May 11 to 15, 2020 at Carriageworks in Sydney, MBFWA as it’s affectionately known, is Australia\u2019s only international fashion event, welcoming more than 25,000 global visitors to Sydney over five days for the designers\u2019 Resort 2021 collections. This year, as the festival celebrates its 25th anniversary, the opening show, The Mercedes-Benz Presents: 25 Years of Australian Fashion, will be held on Monday, May 11, at Carriageworks and, for the first time, an encore presentation will provide consumers an opportunity to purchase tickets to the week\u2019s premier headline event.<\/p>\n

The landmark show will open what is set to be an incredible week of Australian fashion, with Creative Director Tony Assness overseeing the project. \u201cI am super excited to be directing this landmark show \u2013 it is a moment to celebrate what has been and what is emerging \u2013 to present a deeper understanding of what Australian fashion is \u2013 Mercedes-Benz Presents: 25 Years of Australian Fashion will take the essence of Australian fashion design and amplify it in the most powerful way, thrilling everyone who sees it. Our designers, models, artisans, manufacturers, and the thousands of others who work in this industry deserve nothing less.\u201d<\/p>\n

\"\"<\/p>\n

MBFWA: The Experience will integrate consumers at each evening\u2019s show and provide access to select designer shows, seminars and special events during the week-long event. Tigerlily and Ginger & Smart will present their collections on Tuesday and Wednesday evening respectively, and Steven Khalil will stage the closing show on Friday, May 15. Thursday\u2019s show will be announced closer to the event. MBFWA: The Experience is powered by Endeavor\u2019s experience business, the VIP experience arm of entertainment conglomerate Endeavor.<\/p>\n

For the fifth year running, GRAZIA<\/em> is the official presenting media partner of Mercedes-Benz Fashion Week Australia. Designer show experiences range from $119 to $349, while seminars are priced at $59. MBFWA: The Experience packages are now available online.<\/p>\n

We’ll see you at the FROW.<\/p>\n

to secure your front row seat, click here to purchase exclusive presale tickets\u00a0<\/span><\/a><\/p>\n

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