{"id":20507,"date":"2021-04-23T18:54:26","date_gmt":"2021-04-23T18:54:26","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=20507"},"modified":"2021-04-26T05:34:29","modified_gmt":"2021-04-26T05:34:29","slug":"selena-gomez-goes-blonde-2021","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/selena-gomez-goes-blonde-2021\/","title":{"rendered":"&#8216;Blondelena&#8217; Is Back, Baby"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/COA8z0enN96\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/COA8z0enN96\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/COA8z0enN96\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Rare Beauty by Selena Gomez (@rarebeauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong><span data-preserver-spaces=\"true\">April 23, 2021:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">In November 2017,\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/selena-gomez-alber-elbaz-az-factory\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Selena Gomez<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0shocked fans when she unexpectedly traded her signature brunette locks for\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/maintain-platinum-blonde-hair-tips-products\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">platinum blonde<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0hair at the 45th annual American Music Awards. The internet was quick to nickname her &#8220;Blondelena,&#8221; and oh, how we&#8217;ve missed her. Today, without any warning, once again, the 28-year-old singer went blonde, sharing the news on her <a href=\"https:\/\/www.instagram.com\/p\/COA8z0enN96\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">beauty brand&#8217;s Instagram feed<\/a>. The hair change was courtesy of the same hairstylists who helped her debut the hair color four years ago: Riawna Capri and Nikki Lee of <a href=\"https:\/\/www.ninezeroonesalon.com\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Nine Zero One Salon<\/a> in West Hollywood, California.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the mirror selfie posted to the <a href=\"https:\/\/graziamagazine.com\/articles\/celebrity-beauty-brands\/\" target=\"_blank\" rel=\"noopener\">Rare Beauty<\/a> Instagram feed, the founder shows off her new hair, which her stylists have named &#8220;Rare Blonde.&#8221; The center-parted and subtly rooty style perfectly complements the\u00a0<\/span><em><span data-preserver-spaces=\"true\">Selena and Chef\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">star&#8217;s complexion, which isn&#8217;t exactly surprising considering how long the duo&#8217;s been doing her hair. &#8220;We\u2019ve been doing Selena\u2019s color for over a decade now,&#8221; says Capri and Lee in a statement provided to\u00a0<\/span><em><span data-preserver-spaces=\"true\">GRAZIA USA.\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">&#8220;She typically keeps it pretty natural, but this time she went for a big change. This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It\u2019s an edgier look and perfect for summer.&#8221;<\/span><\/p>\n<p>Want to dye your hair a similar platinum blonde shade? If so, show the following bit of hair industry knowledge with your stylist. &#8220;We started by prepping her hair with In Common\u2019s Crystal Serum to add protection before highlighting,&#8221; explain Capri and Lee. &#8220;We then highlighted every hair on her head with Joico\u2019s Blonde Life Lightening Powder and 30 volume hair developer. This processed for quite some time. After she lifted to a pale yellow, we took the lightener off. We tapped down her root with LumiShine Demi-Permanent Liquid 5NA with 5 Volume, then an all-over pre-tone with LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5 Volume, and a second toner with LumiShine Demi-Permanent Liquid 10V with 5 Volume.&#8221;<\/p>\n<p>&#8220;We finished the process with a full Crystal Cashmere Treatment by In Common to lock everything in and bring her hair back to life,&#8221; the experts continued, adding that the entire process took &#8220;200 foils, several bowls of bleach and 8 hours [total].&#8221; As for maintenance, they encouraged the star to use Joico&#8217;s Color Balance Purple Shampoo every third time she washes her hair, and In Common\u2019s Magic Myst Leave-In Conditioner for extra vitamins and shine.&#8221; Shop Gomez&#8217;s updated regimen below.<\/p>\n<figure id=\"attachment_20510\" aria-describedby=\"caption-attachment-20510\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20510\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/04\/In-Common-Cashmere-Treatment.jpg\" alt=\"Selena Gomez, Blonde\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: In Common\" \/><figcaption id=\"caption-attachment-20510\" class=\"wp-caption-text\">IN COMMON CRYSTAL CASHMERE AT-HOME KIT, $50 VIA IN COMMON.<a href=\"https:\/\/www.incommonbeauty.com\/collections\/treatment\/products\/crystal-cashmere-at-home-kit\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong> SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<figure id=\"attachment_20511\" aria-describedby=\"caption-attachment-20511\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20511\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/04\/Joico-Purple-Shampoo.jpg\" alt=\"Selena Gomez, Blonde\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: Joico\" \/><figcaption id=\"caption-attachment-20511\" class=\"wp-caption-text\">JOICO COLOR BALANCE PURPLE SHAMPOO, $19 VIA ULTA BEAUTY. <a href=\"https:\/\/www.ulta.com\/color-balance-purple-shampoo?productId=pimprod2021533\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<figure id=\"attachment_20512\" aria-describedby=\"caption-attachment-20512\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20512\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/04\/Joico-Purple-Conditioner.jpg\" alt=\"Selena Gomez, Blonde\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: Joico\" \/><figcaption id=\"caption-attachment-20512\" class=\"wp-caption-text\">JOICO COLOR BALANCE PURPLE CONDITIONER, $20 VIA ULTA BEAUTY. <a href=\"https:\/\/www.ulta.com\/color-balance-purple-conditioner?productId=pimprod2021531\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<figure id=\"attachment_20513\" aria-describedby=\"caption-attachment-20513\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20513\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/04\/InCommon-Magic-Myst-Elixir.jpg\" alt=\"Selena Gomez, Blonde, In Common\" width=\"1024\" height=\"819\" data-gz_credit=\"Credit: In Common\" \/><figcaption id=\"caption-attachment-20513\" class=\"wp-caption-text\">IN COMMON MAGIC MYST UNIVERSAL ELIXIR, $35 VIA IN COMMON. <a href=\"https:\/\/www.incommonbeauty.com\/collections\/shop-all\/products\/magic-myst-universal-elixir\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<p><em>All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.<\/em><\/p>\n","protected":false},"author":26537,"featured_media":20508,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selena Gomez Goes Platinum Blonde for the First Time Since 2017: Pic - Grazia<\/title>\n<meta name=\"description\" content=\"Selena Gomez went platinum blonde for the first time since 2017 courtesy of celebrity hairstylists Riawna Capri and Nikki Lee of Nine Zero One Salon in West Hollywood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/selena-gomez-goes-blonde-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Blondelena&#039; 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