{"id":20234,"date":"2021-04-20T21:16:44","date_gmt":"2021-04-20T11:16:44","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=191652"},"modified":"2021-04-21T18:53:21","modified_gmt":"2021-04-21T18:53:21","slug":"rosie-huntington-whiteley-is-launching-a-beauty-brand-and-of-course-we-want-all-of-it","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/rosie-huntington-whiteley-is-launching-a-beauty-brand-and-of-course-we-want-all-of-it\/","title":{"rendered":"Rosie Huntington-Whiteley Is Launching A Beauty Brand And Of Course We Want All Of It"},"content":{"rendered":"

Rosie Huntington-Whiteley<\/a> can do it all. A few years agio, the model and actress launched Rose Inc.<\/em><\/a>, an editorial platform dedicated to beauty. But now she’s taking it up a notch and launching her very own makeup brand. Cue the excitement.<\/p>\n

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Image credit: Instagram\/rosiehw<\/figcaption><\/figure>\n

It seems like a natural evolution. Huntington-Whiteley has done numerous beauty brand collabs since the launch of Rose Inc including La Bouche Rouge lipstick and Hunting Season leather cosmetics cases. She was also, up until recently, the face of Hourglass Cosmetics, and that – coupled with years in the chair as a model, have left her with some seriously enviable makeup skills.<\/p>\n

We know about the forthcoming product line thanks to a coy announcement on Huntington-Whiteley’s personal Instagram account. In a Q&A session with fans, she teased that the lip color she was wearing was part of the range, and went on to share further color swatches.<\/p>\n

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Image credit: Instagram\/rosiehw<\/figcaption><\/figure>\n

She continued to post from a photoshoot, likely creating content for the launch. NYC-based influencers @nycbambi and @chanelmckinsie even shared some content with the caption @rosiehw angels, leading us to the conclusion the campaign imagery will feature models, influencers, and other talent within the beauty space.<\/p>\n

And judging by the swatches, we’re betting it’s a color-focused makeup line, with products like blush and lip stains at the center.<\/p>\n

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A post shared by CHANEL MCKINSIE (@chanelmckinsie)<\/a><\/p>\n<\/div>\n<\/blockquote>\n