Spring 2021<\/a> collection, Miuccia Prada and Raf Simons’ much anticipated first collaboration as co-creative directors.<\/p>\n“I remember once I was visiting [Miuccia Prada] in her office and she said to me, ‘Anyone can be creative but to be a real genius is to be creative and commercial,’ and it always stuck with me,” recalls Yeomans, who has been working hand-in-hand with the Prada team on bespoke props and stark backgrounds, not unlike those one would find on a real Prada set. (Pulling text from the brand’s dialogue-inspired campaign, one such display asks, “Do you ever feel like a machine?”)<\/span><\/p>\n![\"Drest\"](\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/03\/02-drest.gif?w=506\")
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A unique Prada photoshoot and Mood Board challenge, meanwhile, will be live in-game for 72 hours. <\/span>“I think it\u2019s one of our first almost wholly monochromatic challenges that we\u2019ve done,” Yeomans says with a laugh of the “very style-able” 23-piece edit, which includes a lot of black, white, and grey ready-to-wear\u2014and, of course, the season’s star Cleo shoulder bag. <\/span>“For those who want to get closer to the brand\u2014and can now feel like they can have agency pulling it all together\u2014it’s like a dream come true,” she continues.<\/span><\/p>\nFor others, the virtual experience is also an opportunity to test out which Prada purchases to make IRL (and without even leaving the Drest<\/span> app). “There\u2019s always one thing that I have to have [from Prada’s collections],” says Yeomans, who is quick to share that she has her eye on a grey wool cut-out sweater and a pair of kitten-heel slingbacks, which are available in both rose and ivory. “I\u2019ll probably game with pink and buy the white,” she notes, pausing. <\/span>“What\u2019s amazing about playing this game is, because it\u2019s virtual, you can be more daring… [Within the app] I find myself going again and again for that pink pair of slingbacks. One day I know that I\u2019ll be like, ‘Actually, you know what? I need the pink slingbacks because I can see what they\u2019re doing to my outfit….'” And then, just like that, she’s sold: “So I\u2019m going to say the grey top and the pink<\/em> slingbacks.”<\/span><\/p>\n![\"Drest\"](\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/03\/3-drest.jpg?w=1024\")
<\/p>\n","protected":false},"author":28025,"featured_media":18238,"template":"","format":"standard","categories":[17,16],"yoast_head":"\n
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