{"id":17842,"date":"2021-03-19T19:13:45","date_gmt":"2021-03-19T19:13:45","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=17842"},"modified":"2021-03-20T12:26:27","modified_gmt":"2021-03-20T12:26:27","slug":"chanel-no-5","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/chanel-no-5\/","title":{"rendered":"Chanel No. 5 Turns 100"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17883 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/03\/00-chanel-1.jpg\" alt=\"chanel no. 5\" width=\"1080\" height=\"1080\" data-gz_credit=\"Credit: Courtesy of Chanel\" \/><\/p>\n<p>&#8220;A woman who doesn\u2019t wear perfume has no future,&#8221; <a href=\"https:\/\/graziamagazine.com\/us\/articles\/gabrielle-chanel-on-the-small-screen\/\" target=\"_blank\" rel=\"noopener\">Gabrielle &#8220;Coco&#8221; Chanel<\/a> once said. It&#8217;s a fitting quote to revisit as 2021 marks the centennial anniversary of the ground-breaking French fashion designer&#8217;s first olfactory creation, the famed <a href=\"https:\/\/www.chanel.com\/us\/fragrance\/women\/c\/7x1x1x30\/n5\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Chanel No. 5<\/a>. In an ever-changing, trend-driven landscape, the singular scent developed with the help of perfumer Ernest Beaux, has been a constant, at once classic and contemporary.<\/p>\n<p>&#8220;Part of my job each and every day is to preserve No. 5,&#8221; Olivier Polge, Chanel&#8217;s In-House Perfumer-Creator, says, adding that its enigmatic notes\u2014over one thousand of which are florals\u2014are carefully acquired throughout the course of a year: citruses come first, then orange blossoms, roses in May, and jasmine in September. &#8220;It requires constant vigilance, a job that is rooted in history,&#8221; he continues. &#8220;I have the 1921 formula, handwritten by Ernest Beaux, in the safe.&#8221;<\/p>\n<p>Back in the 1920s, French women would line up outside the house&#8217;s Rue Cambon boutique for a chance to get their hands on the strikingly simple glass flacon, which became the best-selling perfume in the world by 1929; since then, it&#8217;s been spritzed on by everyone from Marilyn Monroe, who famously said in a 1952 interview that she wore &#8220;five drops of Chanel No. 5&#8221; and nothing else in bed, to Marion Cotillard, No. 5&#8217;s current ambassador. (In a recent short film directed by <a href=\"https:\/\/icon.ink\/articles\/golden-globes-2020-winners-nominations-list\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><em>Chernobyl<\/em><\/a>&#8216;s Johan Renck, the Parisian actress even takes the eau de parfum to the moon.) &#8220;There are people who put on makeup every day&#8230; others wear perfume every day,&#8221; Cotillard <a href=\"https:\/\/graziamagazine.com\/us\/articles\/ooh-la-la-marion-cotillard\/\" target=\"_blank\" rel=\"noopener\">told Grazia last year<\/a>. &#8220;A perfume becomes a part of you.&#8221;<\/p>\n<p>Below, take a look inside the storied world of Chanel No. 5 with Chanel&#8217;s latest &#8220;Inside Chanel&#8221; video.<\/p>\n<p><iframe loading=\"lazy\" title=\"N\u00b05, 100 years of celebrity \u2014 Inside CHANEL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Sq6vqY7tWuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":28025,"featured_media":17843,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chanel No. 5 Turns 100\u2014A Look Back at the Singular Scent<\/title>\n<meta name=\"description\" content=\"In an ever-changing, trend-driven world, Chanel No. 5, which turns 100 this year, has been a constant, at once classic and contemporary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/chanel-no-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel No. 5 Turns 100\" \/>\n<meta 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