{"id":14636,"date":"2021-02-19T19:39:35","date_gmt":"2021-02-19T19:39:35","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=14636"},"modified":"2021-02-20T16:08:26","modified_gmt":"2021-02-20T16:08:26","slug":"beyonce-icy-park-launch","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/beyonce-icy-park-launch\/","title":{"rendered":"Beyonc\u00e9 Found Joy In Dropping Ivy Park Collections Back To Back"},"content":{"rendered":"<figure id=\"attachment_14638\" aria-describedby=\"caption-attachment-14638\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-large wp-image-14638\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/02\/beyonce-icy-park-grazia.jpg?w=1024\" alt=\"Beyonc\u00e9 during her Coachella Homecoming Performance\" width=\"1024\" height=\"668\" \/><figcaption id=\"caption-attachment-14638\" class=\"wp-caption-text\">Beyonc\u00e9 during her Coachella Homecoming Performance (Photo: Kevin Mazur\/Getty Images)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Late last year, <a href=\"https:\/\/graziamagazine.com\/us\/articles\/beyonce-valentines-day-jay-z\/\" target=\"_blank\" rel=\"noopener\">Beyonc\u00e9 Giselle Knowles-Carter<\/a> told her fans she was giving herself permission to focus on her joy and the internet went nuts. What did this mean? Was <a href=\"https:\/\/graziamagazine.com\/us\/articles\/beyonce-gifts-friends-2020-necklace\/\" target=\"_blank\" rel=\"noopener\">Beyonc\u00e9<\/a> retiring? No, she\u2019s just evolving \u2014 and apparently dropping <a href=\"https:\/\/graziamagazine.com\/us\/articles\/icy-park-ice-sculptures\/\" target=\"_blank\" rel=\"noopener\">Ivy Park collections<\/a> back to back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cI came into the music industry at 15 years old and grew up with the world watching, and I have put out projects non-stop,\u201d she told <\/span><a href=\"https:\/\/www.vogue.co.uk\/arts-and-lifestyle\/article\/beyonce-british-vogue-interview\" target=\"_blank\"><span style=\"font-weight: 400\">British <\/span><i><span style=\"font-weight: 400\">Vogue\u2019s<\/span><\/i><span style=\"font-weight: 400\"> editor-in-chief Edward Enniful<\/span><\/a><span style=\"font-weight: 400\">. \u201cI released <\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/beyonce-black-is-king-fashion\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400\">Lemonade<\/span><\/i><\/a><span style=\"font-weight: 400\"> during the Formation World Tour, gave birth to twins, performed at Coachella, directed <\/span><i><span style=\"font-weight: 400\">Homecoming<\/span><\/i><span style=\"font-weight: 400\">, went on another world tour with Jay, then <\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/beyonce-black-is-king-fashion\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400\">Black Is King<\/span><\/i><\/a><span style=\"font-weight: 400\">, all back to back,\u201d she continued. \u201cIt\u2019s been heavy and hectic. I\u2019ve spent a lot of time focusing on building my legacy and representing my culture the best way I know how. Now, I\u2019ve decided to give myself permission to focus on my joy.\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CLe0CrmFIVC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CLe0CrmFIVC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CLe0CrmFIVC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by ICY PARK \ud83e\uddca (@weareivypark)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">And during quarantine, Beyonc\u00e9 found joy dressing up with her three kids during what she dubbed \u2018Fashion Fridays.\u2019 \u201cEvery Friday, we would dress up in my clothes or make clothes together and take each other\u2019s pictures,\u201d she shared. \u201cIt became a ritual for us and an opportunity to handle this crazy year together. The [first] Ivy Park collection [last October] was inspired by this new tradition. It consciously uses bright, bold colors to remind us to smile. I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Perhaps, that is why Queen Bey has consistently dropped Ivy Park collections back to back. Okay, so there was the very first drop after she bought her brand back from Topshop that came out back in January 2020. Then Drop 2 in October 2020, and then the black pack collection in November 2020, and today, February 19, she launches her latest: <a href=\"https:\/\/www.adidas.com\/us\/ivypark\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Icy Park on Adidas at 4 p.m. EST<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The way Beyonc\u00e9 is dropping these Ivy Park collections is very unlike the way she releases her musical projects. When it comes to Ivy Park, Beyonc\u00e9 leads up to her drops with so much Instagram content despite her perchant for surprise visual album releases. However, it is refreshing to see Beyonc\u00e9 having fun with her clothing collections. It\u2019s the cherry on top of her style sunday, <em>er<\/em>, evolution. From the days of her mother, Tina Knowles, making the <a href=\"https:\/\/graziadaily.co.uk\/fashion\/news\/destinys-child-outfits-tina-knowles-anniversary\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">costumes for Destiny\u2019s Child<\/a> to their short-lived project <a href=\"http:\/\/www.vh1.com\/news\/251636\/house-of-dereon-throwback\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">House of Dereon<\/a> to <a href=\"https:\/\/www.refinery29.com\/en-us\/2019\/04\/228915\/beyonce-adidas-ivy-park-relaunch\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">buying Ivy Park from Topshop<\/a>, Beyonc\u00e9 seems to really have found her footing \u2014 <em>and<\/em> joy. <\/span><\/p>\n","protected":false},"author":28001,"featured_media":14638,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To 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