{"id":14549,"date":"2021-02-19T08:15:53","date_gmt":"2021-02-18T21:15:53","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=186277"},"modified":"2021-02-19T17:12:41","modified_gmt":"2021-02-19T17:12:41","slug":"benefit-theyre-real-magnet-mascara-review","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/benefit-theyre-real-magnet-mascara-review\/","title":{"rendered":"Review: This Mascara Uses Magnetism To Give You Brow-Skimming Length"},"content":{"rendered":"

When it comes to mascara, it’s fair to assume there’s only so much a brand can innovate. You can add fibers, a quirky wand, pigment that’s blacker than black (yes, it exists). But today marks a momentous occasion in makeup, because Benefit has flipped the category on its head and launched something that’s completely new to market: magnetic mascara. Stay with me here.<\/p>\n

Benefit They’re Real Magnet<\/a> is an updated launch of the iconic They’re Real original, and it uses the phenomenon of magnetic force to really lift the lashes up. The method behind it is relatively straightforward: the mascara formula itself is full of magnetic mineral particles, whereas the wand has a magnetic core that draws the lashes up as you comb through (think of the way two magnets are drawn to each other and apply this concept to your lashes and mascara wand). The result is superior length \u2014 40 per cent longer than bare lashes, according to Benefit \u2014 and a really clean, defined aesthetic.<\/p>\n

I’ll be the first to admit the idea of magnetic mascara seems gimmicky, but this stuff works. I’m not surprised \u2014 Benefit mascaras have always been a favorite of mine \u2014 but they way this drags the lashes up toward the brows (and keeps them there) is pretty special.<\/p>\n

Outside of the magnetic technology, the wand also features lots of tiny zigzag, plastic bristles to separate each lash, and the tube utilizes a stopper so excess product is removed \u2014 this means less clumping or smudging due to wet, goopy lashes that have been overloaded with product.<\/p>\n

\"Benefit
Before and after using the new Benefit They’re Real Magnet Mascara<\/figcaption><\/figure>\n

Application is nothing unusual. I just applied five to six coats, one straight after the next to prevent clumping. It’s a super lightweight product, so it won’t weigh lashes down. After eight hours of wear, it hadn’t smudged, flaked, or smeared, either. And in terms of clean, brow-skimming length, it’s by far one of the best mascaras I’ve tried. Magnets in my makeup… turns out I’m a fan.<\/p>\n

The Benefit They’re Real Magnet launches globally today, and retails for $27.<\/p>\n

Shop below<\/span>
\n\"\"<\/p>\n

Benefit Cosmetics They’re Real Magnet Mascara, $27.<\/span> shop now<\/span><\/a><\/p>\n","protected":false},"author":5526,"featured_media":14550,"template":"","format":"standard","categories":[30,16],"yoast_head":"\nReview: Benefit Cosmetics They're Real Magnet Mascara<\/title>\n<meta name=\"description\" content=\"Here, we review the brand new, innovative mascara from Benefit Cosmetics: They're Real Magnet - a mascara that uses magnets to give you a longer lash.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/benefit-theyre-real-magnet-mascara-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review: This Mascara Uses Magnetism To Give You Brow-Skimming Length\" \/>\n<meta property=\"og:description\" content=\"Here, we review the brand new, innovative mascara from Benefit Cosmetics: They're Real Magnet - 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