{"id":1398,"date":"2020-04-16T11:00:48","date_gmt":"2020-04-16T01:00:48","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=170530"},"modified":"2020-11-28T22:36:10","modified_gmt":"2020-11-28T22:36:10","slug":"foundation-application-tips","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/foundation-application-tips\/","title":{"rendered":"Everything You’ve Ever Wanted To Know About Perfect Foundation Application"},"content":{"rendered":"
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MILAN, ITALY – SEPTEMBER 18: Grace Elizabeth poses backstage for Alberta Ferretti fashion show during the Milan Fashion Week Spring\/Summer 2020 on September 18, 2019 in Milan, Italy. (Photo by Rosdiana Ciaravolo\/Getty Images)<\/figcaption><\/figure>\n

Foundation is both one of the most simple and complex practices when it comes to makeup. One wrong move (a mismatched shade, incorrect finish, improper application or too much product) and the whole face can come crashing down (hypothetically, but still…). In order to nail the perfect base, it\u2019s all in the tools with which you arm yourself. Est\u00e9e Lauder Double Wear Stay-In-Place Foundation<\/a> is the number one selling foundation in Australia because it hits all the right markers: huge shade selection (61 to be exact), 24-hour wear and personalized levels of coverage, whether that\u2019s full or more sheer. Here, we explain everything there is to know about using Double Wear – from skin preparation to tools – to create the perfect (and personalized) base every single time. Nothing but good skin days ahead.<\/p>\n

Skin Preparation 101<\/span><\/p>\n

Ask any makeup artist and they’ll tell you that good foundation always<\/em> starts with proper skin prep. For foundation to sit evenly, you want to create a base that’s equally smooth and hydrated. Long term, ensure you’re exfoliating your skin a few times a week to nix bumps, flakes and uneven texture. Including hyaluronic acid will help too – it’s a molecule that draws water into the skin, leaving it plump and hydrated. Est\u00e9e Lauder’s Advanced Night Repair Sychronized Recovery Complex II<\/a> is a cult-loved option packed full of hyaluronic. If you find your skin can look dull, lined, or tight, try using it every night before bed.<\/p>\n

As for day to day, you want clean, moisturized skin. Choose a gentle option<\/a> that works with your skin type (light lotions for shine, thicker creams for dryness). If you have a special event, add in a sheet mask first for added glow and general dewiness. Try to avoid layering skincare excessively before foundation application, because too many oily\/watery textures can cause pilling (where makeup and skincare balls up – not ideal).<\/p>\n

Primer?<\/span><\/p>\n

Primer is a contested topic in beauty and one that’s open to interpretation. You might find your foundation wears just fine without it, in which case carry on. But, if you struggle with fading, excessive shine and unevenness, consider it a perfect foundation insurance policy. The Est\u00e9e Lauder Smoothing Universal Perfecting Primer<\/a> is a brilliant starting point: it’s light and will fill in open pores, deeper lines and smooth out texture. Start in the center of the face and work outwards.<\/p>\n

Choosing Your Formula<\/span><\/p>\n

Est\u00e9e Lauder Double Wear<\/a> is a great all-rounder when it comes to foundation. As far as long wear goes, it doesn’t really get any better than this. For 24 hours, it resists heat, humidity, stressful meetings, marathon Zoom conference calls, impromptu swims (not kidding), you name it… it will not budge. At its core, it’s a high coverage product, but certain tweaks (as discussed below) mean you can tailor the finish to suit your skin (and mood).<\/p>\n

With 61 shades in total, finding your perfect match is a cinch, too. Est\u00e9e Lauder’s National Education Manager Nica Marcello suggests first gauging your skin tone. This indicates whether your skin is light, medium, dark and so on. Your skin tone will change year round, for example it might be deeper in summer or lighter in winter. For this reason, you might find it beneficial to change your foundation with the seasons. Next up, you need to understand your skin’s undertone. This aspect, unlike skin tone, won’t change. Use Nica’s guide below to help clarify yours:<\/p>\n

Cool:<\/strong> Hints of bluish-red or pink in the complexion.<\/p>\n

Neutral:<\/strong> Has no obvious overtones of pink or yellow, but rather the skin\u2019s natural color is more apparent.<\/p>\n

Warm:<\/strong> Skin appears yellow, peachy or golden.<\/p>\n

The Est\u00e9e Lauder website<\/a> makes it easy to line up an accurate color match as every shade is categorized by both skin tone and undertone.<\/p>\n

Application<\/span><\/p>\n

To apply, you have a few options. Let’s weigh them:<\/p>\n