{"id":115784,"date":"2026-09-11T09:03:59","date_gmt":"2026-09-11T13:03:59","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=115784"},"modified":"2026-09-10T09:49:59","modified_gmt":"2026-09-10T13:49:59","slug":"old-navy-beauty-co-fragrance-launch","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/","title":{"rendered":"Old Navy Just Launched $15 Fragrances \u2014 And They Were Created by the Perfumer Behind Byredo and Sol de Janeiro"},"content":{"rendered":"
\"\"
Courtesy of Old Navy<\/figcaption><\/figure>\n

The most unexpected beauty launch of the season comes from the store many people still associate with flip-flops, flag tees and back-to-school denim. That is exactly what makes Old Navy Beauty Co.<\/strong> interesting. The brand understands its own mall-era memory, then uses it as a way into fragrance at a moment when beauty shoppers want products that feel fun, easy to layer and low-risk enough to spray with abandon. The timing feels sharp. Fragrance has become one of beauty\u2019s most emotional categories, with everyone building a scent wardrobe for different moods instead of saving one bottle for special occasions. Old Navy<\/strong> steps into that culture from a democratic angle, offering hair and body mists, body lotions and body washes at prices that feel closer to an impulse buy than a luxury-counter commitment. It is a clever move because the format matches the way people wear scent now: casually, repeatedly and often all over.<\/p>\n

Why Old Navy Beauty Co.<\/strong> Feels Like a Smart Fragrance Move<\/h1>\n

\"\"Old Navy Beauty & Co, Hair and Body Mist in Vanilla Crush<\/em>, $14.99<\/a><\/h4>\n

The real twist sits behind the formulas. The collection was developed with J\u00e9r\u00f4me Epinette<\/strong>, the perfumer whose work is tied to cult fragrance worlds such as Byredo<\/strong> and Sol de Janeiro<\/strong>. That detail matters because it gives the launch a credibility most mass-market body mists have to earn slowly. Instead of treating affordable fragrance as a simpler version of perfume, the line leans into recognizable notes with a more composed sensibility.<\/p>\n

\"\"Old Navy Beauty & Co, Hair and Body Mist in Suede Embrace<\/em>, $14.99<\/a><\/h4>\n

There are seven scents in the collection, each designed to live across mist, lotion and body wash so the fragrance can build through the routine. Vanilla Crush<\/strong> speaks to the current appetite for warm skin scents, while Gourmand Thrill<\/strong> taps into the pistachio obsession that refuses to leave beauty alone. Fresh Splash<\/strong> offers the cleaner side of the edit, with a breezy pear-and-woods mood that keeps the collection from becoming too sweet. The idea is accessible layering, which feels very 2026: choose the body wash, follow with lotion, finish with mist and pretend the whole thing took more effort than it did.<\/p>\n

The New Affordable Fragrance Wardrobe<\/h1>\n

\"\"Old Navy Beauty & Co, Hair and Body Mist in Gourmand Thrill<\/em>, $14.99<\/a><\/h4>\n

What makes the launch feel especially current is the return of mall-brand beauty as a serious nostalgia engine. Fragrance has always loved memory, and Old Navy<\/strong> has plenty of it. The difference now is that nostalgia works better when it comes with better formulas and a more adult point of view. These scents still feel playful, but the presence of amber, oud and suede-like softness gives the collection more polish than the price suggests.<\/p>\n

\"\"Old Navy Beauty & Co, Hair and Body Mist in Floral Sweet<\/em>, $14.99<\/a><\/h4>\n

That is the appeal of Old Navy Beauty Co.<\/strong> It makes fragrance feel collectible without asking for a collector\u2019s budget. A $15 mist can sit in a gym bag, on a desk or next to a much more expensive bottle without embarrassment. In a beauty culture obsessed with smelling expensive, the most charming move may be finding a scent that smells like you know the joke and bought two anyway.<\/p>\n","protected":false},"author":42787,"featured_media":115791,"template":"","format":"standard","categories":[30],"yoast_head":"\nOld Navy Just Launched $15 Fragrances \u2014 And They Were Created by the Perfumer Behind Byredo and Sol de Janeiro - Grazia USA<\/title>\n<meta name=\"description\" content=\"Old Navy Beauty Co. is moving into fragrance with hair and body mists created with the help of perfumer J\u00e9r\u00f4me Epinette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Navy Just Launched $15 Fragrances \u2014 And They Were Created by the Perfumer Behind Byredo and Sol de Janeiro\" \/>\n<meta property=\"og:description\" content=\"Old Navy Beauty Co. is moving into fragrance with hair and body mists created with the help of perfumer J\u00e9r\u00f4me Epinette.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T13:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/09\/old-navy-beauty-co-fragrance-launch-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\"},\"author\":{\"name\":\"Anna Maria Giano\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/7d9ae01fa238788279cacd8399e47e9f\"},\"headline\":\"Old Navy Just Launched $15 Fragrances \u2014 And They Were Created by the Perfumer Behind Byredo and Sol de Janeiro\",\"datePublished\":\"2026-09-11T13:03:59+00:00\",\"dateModified\":\"2026-09-10T13:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#organization\"},\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/old-navy-beauty-co-fragrance-launch\/\",\"name\":\"Old Navy Just Launched $15 Fragrances \u2014 And They Were Created by the Perfumer Behind Byredo and Sol de Janeiro - 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